ITC Interrobang?! 2024: 550+ Ideas from 4600+ Students across Top B-Schools in India

Over 4,600 Students from 18 Management Institutes Participate in ITC’s Flagship Campus Engagement Initiative 

ITC has successfully concluded the 14th season of its flagship campus engagement initiative, Interrobang?! This year’s edition witnessed an overwhelming response, with more than 4,600 students from over 1,000 student teams across India’s top 18 management institutes contributing over 550 innovative ideas. These ideas tackled real-world business challenges across key areas such as marketing, human resources, and supply chain management.

A Platform for Creative Solutions and Industry Insights 

Since its inception, Interrobang?! has served as a dynamic platform for students to collaborate with leaders from various industries, gaining invaluable insights into ITC's successful business practices. This year, the program continued to uphold its legacy, offering students the chance to work on live business challenges, receive mentorship from ITC leaders, and present their solutions to a distinguished panel of judges.

“We had a very exciting edition of Interrobang?! this year, which continues to serve as a vital bridge between ITC and premier management schools across the country,” said Amitav Mukherji, Head of Corporate Human Resources, ITC Limited. “The program not only inspires students to think outside the box but also equips them with the skills and knowledge to tackle complex business challenges. We were delighted to witness the overwhelming response to this season of Interrobang?!, filled with creativity, collaboration, and impactful ideas,” he added.

Core Components of Interrobang?! Season 14 

The 14th season of Interrobang?! consisted of three key pillars: The Interrobang Case Challenge, InterroJam Campus Sessions, and the Grand Finale.

Interrobang Case Challenge:

Students worked on solving real-world challenges posed by iconic ITC brands such as Dark Fantasy, Mangaldeep, Nimyle, and Aashirvad Spices. The challenge covered critical marketing strategies, supply chain optimization, and HR processes, with a focus on talent development and performance management.

InterroJam Campus Sessions:

These sessions brought together ITC’s senior leadership and students, facilitating knowledge sharing and providing insights into ITC’s business best practices and operational strategies.

Grand Finale in Kolkata:

The Grand Finale in Kolkata was the culmination of months of rigorous analysis, teamwork, and creativity. During the finale, student teams presented their innovative business solutions to ITC’s senior management. The event featured an inspiring session from Mr. B Sumant, Executive Director, ITC Limited, who shared his journey at ITC and highlighted the opportunities for growth within the company.

Recognizing Outstanding Ideas: National Winners Announced 

After intense deliberation, the National Winners and Runners-Up for each category were announced. The students’ innovative solutions showcased not only creativity but also a deep understanding of business challenges and opportunities.

Marketing Category: 

- National Winner: Team Dysfunctionals from MICA, Ahmedabad 

   - Avinash Jha 

   - Lokit Khatri 

   - Prithvi Khanna 

   - Trisha Roy 

- National Runner-Up: Team Acers from NMIMS, Mumbai 

   - Meet Mahendra Shah 

   - Meet Manish Shah 

   - Archisman Ghosh 

   - Annanya

Human Resource (HR) Category: 

- National Winner: Team Synergists from XLRI, Jamshedpur 

   - Paridhi Dandwate 

   - Kunal Nag 

   - Nikhil Devabhaktuni 

   - Sandeep Tiwari 

- National Runner-Up: Team Achievers from SCMHRD, Pune 

   - Saurabh Ghiya 

   - Dheeraj Chintala 

   - Vaishali 

   - Jatin Meshram

Supply Chain (SCM) Category: 

- National Winner: Team The Fantastic Four from IIM Mumbai 

   - Abhineet Singh 

   - Aniruddha Diggiwal 

   - Aditya Rastogi 

   - Ankita B Dash 

- National Runner-Up: Team Grain Chain from SPJIMR, Mumbai 

   - Kunal Maheshwari 

   - Sourav Agarwal 

   - Gautam Puhazhendhi 

   - Aditya Sharma

A Legacy of Innovation and Impact 

Since its inception, Interrobang?! has generated over 50,000 innovative ideas, many of which have been successfully implemented within ITC's various business sectors. This initiative not only fosters creativity among students but also strengthens ITC's connection with the academic community, helping to shape the future leaders of India’s corporate landscape.

“Through Interrobang?!, we continue to build strong ties between the business world and academia, enabling students to develop the skills required to thrive in a rapidly changing market. We are excited to see how these ideas will shape the future of business and contribute to ITC’s continued growth,” said Mukherji.