All India Institute of Ayurveda supports 28 start-ups at IITF, Pragati Maidan

AIIA has been recognized as the Host Institute (HI) under Ministry of Micro, Small & Medium Enterprises (MSME), GOI, to identify and provide opportunities to innovators, while nurturing and developing their ideas to produce market-ready and commercially viable products.

All India Institute of Ayurveda’s (AIIA) ‘Incubation Centre for Ayurveda Innovation and Entrepreneurship (AIIA- iCAINE) is supporting as many as 28 start-ups at the ongoing India International Trade Fair (IITF) at Pragati Maidan. IITF will continue until November 27. The start-ups have been selected through a robust process of screening across three categories - Food Innovations and Cosmetics; Ayur-bioinstrumentation; and IT-Innovations in Ayush Sector.

AIIA has been recognized as the Host Institute (HI) under Ministry of Micro, Small & Medium Enterprises (MSME), GOI, to identify and provide opportunities to innovators, while nurturing and developing their ideas to produce market-ready and commercially viable products.

Apart from these start-ups, more than 1250 entrepreneurs and establishments have enquired about the process of starting a business in the Ayurvedic sector at iCAINE stall at the India International Trade Fair.

Most of the enquiries were related to assistance concerning the Ayush start-up policy, funding agencies and technical support.

The Incubation Centre for Ayurveda Innovation and Entrepreneurship (AIIA- iCAINE) is aimed at nucleating a cluster of new age ventures to promote entrepreneurship in the Ayurvedic sector.

The iCAINE stall that provides information and capacity-building programmes to start-ups looking has been set up at No. S5 of India International Trade Fair (IITF).

Commending the initiative, Professor (Dr) Tanuja Manoj Nesari, Director of All India Institute of Ayurveda said, “All India Institute of Ayurveda has been working tirelessly to support entrepreneurs through capacity building, mentoring and incubation. Innovators and entrepreneurs are welcome to seek guidance and opportunities through AIIA’s iCAINE outreach programmes.”

Start-ups specialising in Ayurveda, Unani Homeopathy, and Siddha forms of traditional medicines to showcase their products at India International Trade Fair.

Ayush sector grows by leaps and bounds

There has been an unprecedented growth in the production of AYUSH medicines, supplements, and cosmetics. In 2014, where the Ayush sector was less than $3 Bn, today it has increased to more than $18 Bn. Many steps have been taken by the government in the past few years to promote export of AYUSH products. The sector has grown tremendously in the last couple of years. Buoyed by the COVID-19 pandemic, the alternate forms of medicine have witnessed a huge spurt in adoption. From food ingredients to immunity boosters, the Ayush sector has been welcomed by Indian masses in a big way.

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