SPJIMR launches management programme in Strategic Media and Entertainment
Programme in Strategic Media and Entertainment Management
SP Jain Institute of Management and Research (SPJIMR) is now offering a brand new management programme for those who want to make a career in media and entertainment industry. The Mumbai-based top B-school has launched, Programme in Strategic Media & Entertainment Management (PSMEM), in partnership with The Times of India Group.
The 11-month programme aims to create thoroughbred media professionals, with the help of extensive and insightful experiences of top industry professionals and SPJIMR faculty. Its structure and curriculum is designed in accordance with the media & entertainment (M&E) industry's current and future skill set requirements.
The curriculum had been conceived by top names in the industry, and will be taught by the core faculty of SPJIMR and the industry representing traditional and new media.
PSMEM includes every general management subject — marketing, HR, finance, economics – to be studied through an M&E perspective. The unique component of programme is, its Entrepreneurship Modules (I&II) which encourages entrepreneurial innovation in the media and entertainment space with assessments in the second term. Apart from this, two workshops in design thinking and creativity will be conducted to make the participants industry ready.
The academic council comprises eminent people with experience in the M&E industry like M G Parameswaran (Ambi), brand strategist, founder of Brand-Building.com; Abhinav Chopra, CHRO, Viacom18; Sameer Pitalwalla, CEO and co-founder, Culture Machine Media; Rohit Suri, chief HR and talent officer (South Asia), GroupM; Sandeep A Varma, founder and MD, ICOMO Advertising India and film director; Vikram Sakhuja, group CEO (media and OOH), Madison; and Dr Ashita Aggarwal, associate professor and head of department (marketing), SPJIMR, Mumbai.
ICOMO Advertising India's founder and film director Sandeep A Varma said, "There is a lack of managerial talent among today's professionals. I am glad to be part of such a course, which encompasses the new-age media trends with a focus on technological advancements. I am sure this will create leaders who will justify the positions of future managers/entrepreneurs.
"PSMEM is an absolutely brilliant initiative between the Times Group and SPJIMR. Both fantastic institutions are bringing in media and management skills respectively, offering a real killer combination," Madison's Vikram Sakhuja added.
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Anything you would want to ask experts?Answered a week ago
In addition to CAT and XAT scores, SPJIMR accepts GMAT scores as well for admissions. Application can be submitted by accepting scores taken between January 1, 2022, to December 10, 2024. The qualifying cut-off for GMAT admissions will be an overall percentile score of 85 while maintaining specifi
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Guide-Level 14
Answered 3 weeks ago
GMBA or Global MBA Degree at SP Jain School of Management is a 12-month full-time degree exclusively designed for professionals with more than 2 years of work experience. It is one of the known and reputed programs offered by the institute. The eligible students get an opportunity to study on-campus
Guide-Level 13
Answered a month ago
SP Jain Institute of Management and Research fee structure is inclusive of various components, such as hostel fee, tuition fee, security deposit, etc. Candidates have to pay the admission fee amount to confirm enrollment. SPJIMR Certificate courses tuition fee range from INR 95,000 to INR 17.1 lakh.
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Contributor-Level 9
Answered a month ago
The SPJIMR PGDM/PGOM tuition fee ranges between INR 9.5 Lacs and INR 24 lakh. This fee components is charged annually/semesterly. Candidates have to pay admission fee amount after final selection to confirm their seats. It must be noted that the mentioned fee amount is as per the official website/sa
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Contributor-Level 9
Answered 2 months ago
Candidates seeking admission to the MBA programme at SPJIMR Bombay must score a minimum 85 percentile to get a call for personal interview round. The aforementioned cut off is for general category candidates. SPJIMR Bombay is well known for its flagship MBA course which is offered in five different
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Contributor-Level 10
Answered 2 months ago
Yes, SP Jain Global School of Management accepts valid GMAT, GRE, and CAT scores as alternatives to the SPJET exam. Candidates who have already taken these exams can use their scores during the application process. Candidates need to provide valid scorecards and proofs of taking the qualifying exam
Contributor-Level 10
Answered 2 months ago
SPJIMR recorded 100% placements over the past three years during PGDM placements. The key highlights of SPJIMR PGDM placements over the past three years are presented below:
Particulars | PGDM Placement Statistics (2022) | PGDM Placement Statistics (2023) | PGDM Placement Statistics (2024) |
|---|---|---|---|
Placement rate | 100% | 100% | 100% |
Companies participated | 70 | 63 | 72 |
First-time recruiters | 33 | 33 | 33 |
Total PPOs | 123 | 112 | 138 |
Batch size | 238 | 237 | 292 |
Note: placement data 2024 is the combined data for PGDM and PGDM BM
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Contributor-Level 10
Answered 2 months ago
The location-wise offers distribution recorded and offers accepted during PGDM placements 2023 are presented below:
Locations | PGDM Offers Distribution (2023) | PGDM Offers Accepted (2023) |
|---|---|---|
Mumbai | 37% | 87 |
Gurgaon | 19% | 45 |
Bangalore | 12% | 28 |
Delhi | 5% | 13 |
Others | 27% | 64 |
Note: Others location includes Bharuch, Chennai, Hyderabad, Pune and Thane
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Contributor-Level 10
Which entrance exam scores are accepted for admission at SPJIMR apart from CAT and XAT?