TNAU, ITC inks MoU on optimising use of water for crops

The pact was signed by Dr. S Pannerselvam of Tamil Nadu Agricultural University (TNAU) and S Venkata Rao of India Tobacco Company Limited (ITC).

Tamil Nadu Agricultural University (TNAU) has inked a Memorandum of Understanding with ITC. The MoU has been signed in continuation of the diversified conglomerate's objective to optimise water usage for crops and thus, it was informed that the company has partnered with Tamil Nadu Agricultural University (TNAU).

As per the agreement, TNAU will be the technical partner of ITC and will act as an agent to create better awareness among the farmers to save water through the introduction of different agronomic practices as well as irrigation-efficient technology, the varsity said in a press release. ITC has saved 8.5 cubic meters of water via optimising water usage in the Karamadai catchment in the Coimbatore district.

The pact was signed by Dr. S Pannerselvam of Tamil Nadu Agricultural University (TNAU) and S Venkata Rao of India Tobacco Company Limited (ITC).

While speaking on the same, Pannerselvam said, “It's a very good step taken by ITC to protect and rejuvenate one of our most important natural resources, that is, water, and TNAU is extending support to achieve this goal. It will be a great service to the tribal masses of Karamadai block in terms of water availability as well as farm income enhancement through agronomic support by TNAU."

It must be noted that ITC has been serving Karamadai society since 2015. Over 20,000 households in the catchment area have benefited from ITC. "We are committed to continuing our service,” Venkata Rao said. He also added that ITC is doing this service as part of its corporate social responsibility.

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