Simon seeks the 'Internet Idol'

The man behind American Idols, X-factor and Britain's Got Talent is back again. After television and radio, reality show producer and judge Simon Cowell is aiming at the Internet.

Cowell’s Syco Entertainment in collaboration with YouTube is all set to launch “The You Generation” next month. The contest, scheduled to run for a year, will audition various category of unconventional and original talents every two weeks – from musicians and photographers to makeup artists, magicians and chefs.

Contestants can upload their videos on a dedicated YouTube channel, where the public and judges from Syco can vote for their favourite. A winner will be announced at the end of every two weeks. There’ll also be a grand prize at the end of the year. The You Generation will be available in 15 languages and 26 countries around the world.

Syco is renounced for experiment shows and has launched several famous celebrities including Justin Bieber. So, are you the next?