BBA Specializations at GIBS Business School Bangalore

Sumridhi
Sumridhi Gulati
Assistant Manager
5 mins readUpdated on Jan 14, 2025 16:30 IST

GIBS in Bangalore has been able to gain the limelight thanks to its incomparable and integrated Bachelor of Business Administration (BBA) program. There exists a complementarity between the GIBS School’s academic stricture and the future readiness programs. Thus making it suitable for students aspiring to become future leaders. As it stands, GIBS has been able to focus fully on the success of its regions of its students via compliance. 

Specializations Offered at GIBS Business School Bangalore 

At GIBS, students have the opportunity to specialize in fields that align with their interests and career goals. The BBA program offers the following specializations: 

  1. Marketing Management (MM) 

Without any doubt, marketing is the most essential function in any organization doing business, being the most important part of the marketing mix Business marketing has become a necessity in today’s world and the importance of marketing cannot be overemphasized. The Marketing Management course outlines the skills and modern marketing tools necessary to brand an organization and build its business. The increasing importance of marketing in an increasingly competitive environment, along with new developments in marketing philosophy, forms a solid foundation for analyzes which are now becoming subjects of marketing theory. Thus students get an opportunity to learn on the job. This specialization trains students to become effective marketing managers, and brand strategists, in the advertising business as well as new product development. 

  1. Human Resource Management (HRM)

The most sought-after resource in any organization is its personnel. This is the same resource human resource and management has been offering as a specialization which is a concise measure of student’s aptitude in facilitating recruitment, employee productivity, as well as employee and performance management. GIBS guarantees that its students have a solid command of the HR integration and the company‘s workflow, which makes them competitive for employment of HR managers, specialists in recruitment, or management of employee relations. 

Q:   What are the subjects studied in the first year of BBA programme at GIBS Business School?

A:

GIBS Business School, offers three-year BBA course. The curriculum is spread across six semesters. Below are some of the subjects included in the BBA curriculum:

  • Principles of Management
  • Business Communication
  • Marketing Management
  • Business Economics
  • Business Statistic
  • Business Law
  • Organisational Behaviour
  1. Finance Management (FM)

Business’s blood circulation is simply the capital. This GIBS program equips students with relevant knowledge to be financially prudent as they are made to appreciate the relevance of budgeting, appropriate investment options and risk management. Additionally they familiar themselves with areas such as company finance, taxation and financial markets in readiness for a career as a financial analyst, investment banker, or even a CFO. 

  1. Data Analytics (DA)

In the current era, Data is currency and marketing. It follows therefore that being able to interpret and analyze is a competitive edge for any individual. Data Analytics in GIBS combines technical skill development and analytical thinking as its specialization. The students are taught how to handle raw information from all corners and draw out helpful insights and make critical informed decisions. This helps to orient them in business analytics, Data Science, or consulting. 

GIBS BBA Programme

GIBS understands the importance of training its students and teaching them into competent corporate professionals. Here are the key elements of the program: 

  1. GIBS Finishing School

GIBS helps its students by providing a series of features including soft skills training and practice interviews to better prepare them for the industry. There students are taught how to better present themselves to employers and understand what they are looking for. The school builds its student's confidence and professionalism allowing them to shine in the job market. 

  1. Value-Added Programs

GIBS also has various programs available through their BBA course which allow students to broaden their understanding of the modern business world. Programs covering areas like AI, digital marketing, entrepreneurship and leadership are also offered giving students a competitive edge compared to their peers. 

  1. Teaching Pedagogy

Another factor that GIBS employs to encourage its students is its unique teaching strategy that combines both experiential learning and classes. Students are able to gain practical insights into the business by being part of group discussions, case studies and even paying industry visits. Tools that GIBS employs thus ensure an enriching experience for the students. 

  1. Unique Mentoring Model

While evaluating GIBS, the mentoring model stands out as the most remarkable. Each student is allocated a specific mentor who actively participates in his or her approch to education in a hands-on manner. With direct teachers, students are able to move along with setting and accomplishing goals relevant to their career life. 

  1. Holistic Development

At GIBS, students are not only shaped by the mind but the spirit as well. In particular, the BBA program combines sports, culture, community self-service activities so that the student is developed as a whole. Students naturally acquire the skills and abilities of future leaders during holistic and socially responsible activities. 

  1. IRE School

In line with GIBS’s focus on innovation and creativity, the IRE (Innovation, Research, and Entrepreneurship) School is evidence that GIBS practices what it preaches. They are tasked with each student: life outside the box, they are seeking entrepreneurial ideas and develop the appropriate research projects. Hence, this prepares them well to be change agents in the discipline of their choice. 

  1. Open House Discussions

Open house discussions are frequently held at GIBS where students, teachers and specialists from various businesses tackle pressing business problems. Such activities serve as encouragement for students as they broaden their understanding anticipating them of newer developed global business directions. 

  1. Orientation Program

GIBS orientation needs to be highlighted as it integrates the normal curriculum into a distinctive package and provides GIBS students a valuable BBA experience. It offers education about campus culture, academic requirements and professional chances. They shape up everything so that the students commence their voyage without any ambiguity. 

Why one should pursue BBA from GIBS B School? 

  1. Industry-Ready Curriculum: The BBA program structure has been made keeping in mind the employability in the industry as such the students will be able to put their knowledge into practice from day one. 
  1. Experienced Faculty: The GIBS business school employs highly qualified and seasoned professional faculty for the students. 
  1. State-of-the-Art Infrastructure: The institution enjoys state-of-the-art facilities such as modern classrooms, a vast library, and advanced technology labs. 
  1. Global Exposure: Students get a chance to engage in global exchange programs and internships through partnerships with other international institutions where they go to study. 
  1. 100% Placement Assistance: GIBS has an impressive placement track record, with many students participating and acquiring lucrative job offers from top companies. 

 

Note: The views expressed in this article are of GIBS B School and do not reflect/represent those of Shiksha

About the Author
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Sumridhi Gulati
Assistant Manager

Sumridhi holds a Bachelor's degree in English from Delhi University. With over three years of experience in content creation, she is a collaborative and innovative thinker who loves interacting with people to leave ... Read Full Bio

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