Business Analytics – Myths & Facts
In today’s world, data-driven decision-making has become one of the most sought-after industry skills and has seen an increased demand among corporates. However, there are various myths and misconceptions regarding business analytics as a course as people tend to mix it up with data science course or think that for studying business analytics, one needs to have a background in mathematics or an engineering degree. Here are some of the popular myths surrounding business analytics and their corresponding facts to bust those myths.
Myth #1 – One should have a degree in mathematics to study Business Analytics
Fact - It is not necessary for a student to have a degree in mathematics or even mathematics as a subject during graduation to pursue a course in business analytics. One only needs to have a quantitative aptitude and an analytical bent of mind to do a course in Business Analytics.
Myth #2 – Students with liberal arts backgrounds cannot study Business Analytics
Fact - It is a myth that a liberal arts student cannot study a Business Analytics course. In fact, students from any background, be it humanities, pure science or commerce, can take up this course. The only requirement for a business analytics course is a quantitative aptitude and an analytical bent of mind.
Q: How is the college life at Globsyn Business School?
Globsyn Business School is a renowned institution in India for postgraduate management education, offering AICTE approved PGDM and PGDM – Business Analytics, as well as MBA (Global) in collaboration with the Malaysia University of Science and Technology. GBS is renowned for its cutting-edge facilities, which offer an engaging experience for its students that goes beyond the boundaries of traditional classroom education. The campus is fully equipped with cutting-edge facilities, including the Globsyn Student Home. Among the other facilities offered are: a well-stocked library, hybrid classrooms, medical room, study lounge, outdoor and indoor sports facilities, etc. The open-air cafeteria and canteen are also available inside the campus. The GBS campus provides its students with an environment, which will facilitate both intellectual discourse and corporate life experience.
Q: What is unique about Globsyn Business School?
To start with, Globsyn Business School (GBS) always focuses on the growth of individuals by offering them exposure to the global corporate world and making them aware of recent scenarios in the industry. It is this unique industry-academia connection of the institution that has helped it to become one of the top 5 B-Schools in Eastern India. Over the years through the amalgamation of technology with education, excellence in academic delivery, experiential learning methodologies, learning beyond education, and optimum placements since inception, the B-School has transformed bright, young minds into industry-relevant managers, and helped them realize their corporate dreams. Also, GBS has a strong alumni network that provides real-time industry exposure and essential support to its students.
Q: Is it worth doing an MBA from Globsyn Business School, Kolkatta?
Globsyn Business School offers cutting-edge education that combines theory and practice, and an 8-10-week summer internship program. Graduates are prepared for top industry positions, including placements at top companies. That said, the highest package during the 2024 placement session was INR 18.33 LPA, with an average of INR 7.39 LPA. Over 100 recruiters offered more than 1,000 jobs. The top recruiters of Globsyn Business School in 2024 included Deloitte, PwC, HDFC Bank, and others. The key highlights of the Globsyn Business School placement report 2024 are tabulated below:
Particular | Placement Statistics (2024) |
|---|---|
Total recruiters | 100+ |
Total offers made | 1000+ |
Highest package | INR 18.33 LPA |
Second highest package | INR 12.00 LPA |
Third highest package | INR 10.50 LPA |
Average Package | INR 7.39 LPA |
Myth #3 – One should know computer programing to study Business Analytics
Fact - It is not at all necessary to have prior knowledge of computer programming to learn business analytics. Having an interest in computer programming would be more than enough, but not a mandatory requirement as many of the programming languages used in Business Analytics are no code tools and can be learnt by a student from any background.
Myth #4 – Business Analytics and Data Science are the same course
Fact - Data Science essentially involves developing and fine-tuning algorithms that would help in solving business problems while business analytics involves analysing the output given by the algorithms and using them to reach better decisions in problem-solving. For pursuing a course in Data Science, one needs to have a mathematics background while for pursuing a course in Business Analytics, one does not need to have a background in mathematics but rather a sound knowledge of various business processes.
Myth #5 – One should have an engineering background to study Business Analytics
Fact - It is not mandatory to have an engineering or IT background to excel in business analytics. What the industry looks for in a business analyst is that he/she should have business knowledge in various domains like marketing, finance or HR, because they need to find the cases where analytics can be applied and used to make business decisions.
Q: What are the important events that happen at Globsyn Business School?
Globsyn Business School organizes various important events such as the International Vision Seminar, Serendipity, EMBRYON - the entrepreneurship cell of GBS, Globsyn Management Conference, Kalyani Ananda Utsav, Titanium, several significant ‘Care for Society’ activities as a part of Kalyani Youth Leadership Forum, amongst others.
Myth #6 – Business Analytics is all about crunching numbers and statistics
Fact – It is a popular misconception that Business Analytics is only about crunching numbers. However, the truth is that in business analytics, one needs to have a sound knowledge of various business domains like marketing, finance, operations or HR, an understanding of the science behind analytics and an ability to read and understand how programming works.
Globsyn Business School offers one of the most sought-after postgraduate Business Analytics courses in India – a 2-year full-time AICTE approved Post Graduate Diploma in Management – Business Analytics. The objective of the programme is to facilitate in-depth exposure to the students and prepare them for the emerging needs of industry in various functional domains. The B-school’s Business Analytics curriculum provides an in-depth knowledge of analytical concepts, techniques, and their applications in improving business decisions.
Based on Globsyn’s triad of Innovation, Research and Technology, this programme is intended to help students gain the necessary skills to excel in the fast-paced business world by learning how to leverage data and analytics to make better business decisions. Geared to help students keep pace with changing market dynamics and make better strategic business decisions informed by real metrics and insights, this programme is amplified with the finest business analyst training, with ready access to up-to-date, high-quality data and analysis, which will shape them into ‘industry-relevant managers’ of the global knowledge economy.
Note: The views expressed in this article are solely the author’s own and do not reflect/represent those of Shiksha
Sumridhi holds a Bachelor's degree in English from Delhi University. With over three years of experience in content creation, she is a collaborative and innovative thinker who loves interacting with people to leave ... Read Full Bio
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Anything you would want to ask experts?Answered 4 days ago
Among the top established brands recruiting from the school are KPMG, EY, ICICI Bank, Tata Steel, Axis Bank, Berger Paints, Nestlé India, Hindustan Unilever, Godrej, and ITC. Additionally, the school has successfully placed students in leading new brands such as Kotak Securities, Wipro, Eveready Ind
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As per Placement 2024 of Globsyn Business School, the highest and average CTC offered by companies is Rs. 18.33 LPA and Rs. 7.39 LPA, respectively.
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Yes, admissions for 2025-27 are now open. You can visit Globsyn Business School's official website to get all details about the admission process.
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Answered 4 days ago
To get admission to PGDM programs, candidates must complete the application form available at the Admissions Page of Globsyn Business School's website.
The applicants are then shortlisted based on their profiles. They must also meet the qualifying score in at least one of these entrance exams: CAT/MA
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Globsyn Business School offers 270 seats for its MBA/PGDM programmes. The breakup is - 150 seats under PGDM, 90 seats under MBA (Global), and 30 seats under PGDM – Business Analytics programme at GBS Kolkata.
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To apply for the MBA (Global) programme in Globsyn Business School, all applicants must fill in the application form, which can be found in the Admissions Page of Globsyn Business School's website.
The applicants are then shortlisted based on their profiles. They must also meet the qualifying score i
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Answered 4 days ago
Globsyn Business School (GBS) offers two AICTE-approved courses, Post Graduate Diploma in Management (PGDM & PGDM – Business Analytics), and an MBA (Global) programme offering specialisation in International Business in collaboration with the Malaysia University of Science and Technology. For inform
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Answered a month ago
Based on feedback from students, Globsyn Business School offers a wonderful campus with well-equipped facilities, including classrooms, a library, and recreational areas. The faculty are knowledgeable and industry-connected, ensuring a curriculum that is well-structured, regularly updated, and focus
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Does Globsyn Business School offer a good placement every year?