GIBS B School Introduces New Specializations: Fintech, HRTech, & MarTech Management

Sumridhi
Sumridhi Gulati
Assistant Manager
2 mins readUpdated on Oct 21, 2024 13:14 IST

In the fast-paced finance world, technology is a big game changer. It's changing everything quickly. As businesses increasingly adopt financial technologies known as "Fintech," there has been an increased need for skilled employees who can manage these changes. GIBS Business School stands out in the busy tech scene of Bangalore. It is known for its dedication to top-notch education and fresh ideas in Management. The school provides various Post Graduate Diploma in Management (PGDM) specializations aimed at giving students essential knowledge and skills to succeed across different business areas.

Introducing New Specializations: Fintech, HRTech, & MarTech Management

Understanding how tech affects Finance, Human Resources, & Marketing, GIBS has launched two new PGDM specializations: HRTech Management & MarTech Management, in addition to the existing Fintech specialization.

Fintech Management

GIBS's Fintech specialization bridges the gap between Finance and Technology. Students gain insight into Digital Payments, Blockchain Technology, Cybersecurity in Finance, as well as technical aspects and strategic financial decision-making that is affected by new technologies.

Q:   What are the subjects studied in the first year of BBA programme at GIBS Business School?

A:

GIBS Business School, offers three-year BBA course. The curriculum is spread across six semesters. Below are some of the subjects included in the BBA curriculum:

  • Principles of Management
  • Business Communication
  • Marketing Management
  • Business Economics
  • Business Statistic
  • Business Law
  • Organisational Behaviour

HRTech Management

In HRTech Management, students combine Technology with Human Resources methods. This specialization covers automated HR processes, the role of Artificial Intelligence in hiring talent, and how to use tech for better employee engagement. Students understand how technology can make HR functions more efficient & effective.

MarTech Management

MarTech Management focuses on joining Marketing with Technology. In this programme, students develop skills in Data Analytics, Digital Marketing tools, & Software Applications that help create strategic marketing campaigns effective for today’s tech-oriented marketplace.

Revolutionizing Financial Education: The Fintech Specialization at GIBS Business School

Fintech mixes "Finance" with "Technology." It is changing the financial industry by using modern technology for better financial services. This includes everything from Blockchain to Digital Payments and Advanced Analytics. Innovative financial innovations make financial services faster, safer and easier to access than ever. At GIBS Business School's Fintech specialization course, students learn the knowledge & skills necessary for thriving in this ever-evolving field - graduates leave prepared not only to adapt but also lead in today's technology-driven financial marketplace.

Comprehensive Learning with Established Specializations

Besides these new specializations, GIBS continues to offer established programs essential to its curriculum:

  • Marketing Management (MM): Develops strategic marketing knowledge alongside understanding consumer behaviour.
  • Human Resource Management (HRM): Prepares students for challenges in diverse workplaces.
  • Finance Management (FM): Provides deep insights into financial planning and investment strategies.
  • Operations & Supply Chain Management (OSCM): Covers logistics and operational efficiencies.
  • International Business (IB): Teaches skills needed to navigate the complex global market.
  • Information Technology (IT): Focuses on using information technology strategically.
  • Business Analytics (BA): Teaches applying analytics from descriptive to predictive roles.
  • Digital Marketing (DM): Looks at trends in digital advertising and social media strategies.

Preparing for the Future

At GIBS, the curriculum goes beyond providing knowledge; rather, it focuses on applying it practically through internships, case studies, and real-world projects. This hands-on learning ensures graduates know current practices and are prepared to lead & innovate in their fields.

As Technology increasingly blends with various business fields, GIBS Business School’s PGDM specializations offer a pathway to gaining vital skills for success today. Whether it's Fintech, HRTech, MarTech or even traditional areas—GIBS gets its students ready not just to meet job market challenges but also reshape them. Choosing one of these specializations sets up a promising career path in a constantly changing business environment.

 


Note: The views expressed in this article are that of GIBS B School and do not reflect/represent those of Shiksha

About the Author
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Sumridhi Gulati
Assistant Manager

Sumridhi holds a Bachelor's degree in English from Delhi University. With over three years of experience in content creation, she is a collaborative and innovative thinker who loves interacting with people to leave ... Read Full Bio

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