For years, businesses have been relying on the standard practice of accumulating data and analyzing it in an attempt to predict the future. But what if there was a different approach? What if they could analyze past performances, use that to prepare for the future, and make better data-backed business decisions? That’s exactly what Business Analytics enables us to execute.
Business analysts use Business Analytics Tools to make better business decisions. One of the most common tasks for a business analyst is to analyze/compare historical data, check past and current trends, draw meaningful insights from that analysis, design predictive models, and use them to make better business decisions.
Business Analytics is not just about quantitative analysis or statistical modelling. It also involves qualitative analysis and breaking down of data, as well as creating conclusions about what those results mean for your business.
Q: How is the college life at Globsyn Business School?
Globsyn Business School is a renowned institution in India for postgraduate management education, offering AICTE approved PGDM and PGDM – Business Analytics, as well as MBA (Global) in collaboration with the Malaysia University of Science and Technology. GBS is renowned for its cutting-edge facilities, which offer an engaging experience for its students that goes beyond the boundaries of traditional classroom education. The campus is fully equipped with cutting-edge facilities, including the Globsyn Student Home. Among the other facilities offered are: a well-stocked library, hybrid classrooms, medical room, study lounge, outdoor and indoor sports facilities, etc. The open-air cafeteria and canteen are also available inside the campus. The GBS campus provides its students with an environment, which will facilitate both intellectual discourse and corporate life experience.
Q: What is unique about Globsyn Business School?
To start with, Globsyn Business School (GBS) always focuses on the growth of individuals by offering them exposure to the global corporate world and making them aware of recent scenarios in the industry. It is this unique industry-academia connection of the institution that has helped it to become one of the top 5 B-Schools in Eastern India. Over the years through the amalgamation of technology with education, excellence in academic delivery, experiential learning methodologies, learning beyond education, and optimum placements since inception, the B-School has transformed bright, young minds into industry-relevant managers, and helped them realize their corporate dreams. Also, GBS has a strong alumni network that provides real-time industry exposure and essential support to its students.
Q: Is it worth doing an MBA from Globsyn Business School, Kolkatta?
Globsyn Business School offers cutting-edge education that combines theory and practice, and an 8-10-week summer internship program. Graduates are prepared for top industry positions, including placements at top companies. That said, the highest package during the 2024 placement session was INR 18.33 LPA, with an average of INR 7.39 LPA. Over 100 recruiters offered more than 1,000 jobs. The top recruiters of Globsyn Business School in 2024 included Deloitte, PwC, HDFC Bank, and others. The key highlights of the Globsyn Business School placement report 2024 are tabulated below:
Particular | Placement Statistics (2024) |
|---|---|
Total recruiters | 100+ |
Total offers made | 1000+ |
Highest package | INR 18.33 LPA |
Second highest package | INR 12.00 LPA |
Third highest package | INR 10.50 LPA |
Average Package | INR 7.39 LPA |
Scope of Business Analytics
The scope of Business Analytics is ever-growing, and its relevance across all verticals of the industry cannot be understated. Business Analytics is not just about processing numerical data. It is also about breaking down that data and understanding how it can be used to benefit the business. Companies need to have personnel who can not only analyze the data, but also interpret and apply the insights to their business strategies and help in projections or forecasting. Otherwise, unless data is broken down and presented in a readable manner the data is of little value.
Real-time applications of Business Analytics are also becoming increasingly popular. For example, in the finance sector, analytics can be used to identify risk factors, predict investments, and analyze customer behaviour. In the HR sector, analytics can be used to measure employee performance and identify areas of improvement. In the marketing field, analytics can be used to understand customer preferences, create targeted campaigns, and measure the effectiveness of marketing efforts.
Let us delve deeper into various verticals.
- Finance: Business Analytics is a valuable tool for financial firms and it has an immense impact on the various divisions of the industry. With the help of analytics, a Financial Analyst can gain valuable insights into their investments and portfolio management strategies, forecast their financial performance, and plan for the future. Analytics also helps banks and other financial institutions make more informed decisions when disbursing loans and can result in reduced bad loans and costs. Business Analytics is an invaluable tool for helping businesses understand their financial situation and plan for the future.
- Human Resource: Analytics play a crucial role in helping HR professionals make the best hiring decisions. By using analytics to collect information about high-performing applicants, analyze performance, and track the effectiveness of recruitment processes, HR Analysts can ensure that they are making the right hiring decisions and that they are finding the most qualified and capable candidates for the job.
- Marketing: Analytics play an important role in product marketing, market research, and forecasting market demand. Businesses need to use analytics to understand their customers and the market and develop effective strategies to attract and retain customers. By leveraging analytics, businesses can gain valuable insights into the market and its customers, and create strategies that will help them to achieve their desired objectives.
Skills Business Analysts Need
In addition to collecting and cleaning data and using statistical tools to analyze the same, a Business Analyst must possess critical thinking skills to interpret the data. Moreover, strong communication skills are also absolutely necessary in order to elucidate the results to clients who are not well-versed with advanced analytics. Hence an effective Business Analyst should possess requisite technical skills as well as effective soft skills.
Q: What are the important events that happen at Globsyn Business School?
Globsyn Business School organizes various important events such as the International Vision Seminar, Serendipity, EMBRYON - the entrepreneurship cell of GBS, Globsyn Management Conference, Kalyani Ananda Utsav, Titanium, several significant ‘Care for Society’ activities as a part of Kalyani Youth Leadership Forum, amongst others.
PGDM – Business Analytics at Globsyn Business School
When one considers the Business Analytics PG courses in India, the 2 years’ full-time AICTE-approved PGDM – Business Analytics programme at Globsyn Business School surely comes up under the top few pick. This programme not only strengthens students’ concepts in advanced analytics but also help them develop the skills of an effective manager by reinforcing on the essential and core management functions with must-have corporate soft skills. The objective of the B-School’s PGDM – Business Analytics is to facilitate in-depth exposure to the students regarding methodologies and practices of Business Analytics and to prepare them for the emerging needs of industry in the various functional domains. Already positioned amongst the best Business Schools in Kolkata, this programme will enable graduates to demonstrate critical thinking, creativity, and innovation to emerge as business leaders and entrepreneurs in the analytical domain.
Note: The views expressed in this article are solely author’s own and do not reflect/represent those of Shiksha
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Anything you would want to ask experts?Answered 3 days ago
Among the top established brands recruiting from the school are KPMG, EY, ICICI Bank, Tata Steel, Axis Bank, Berger Paints, Nestlé India, Hindustan Unilever, Godrej, and ITC. Additionally, the school has successfully placed students in leading new brands such as Kotak Securities, Wipro, Eveready Ind
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Contributor-Level 7
Answered 21 hours ago
As per Placement 2024 of Globsyn Business School, the highest and average CTC offered by companies is Rs. 18.33 LPA and Rs. 7.39 LPA, respectively.
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Contributor-Level 7
Answered 21 hours ago
Yes, admissions for 2025-27 are now open. You can visit Globsyn Business School's official website to get all details about the admission process.
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Contributor-Level 7
Answered 3 days ago
To get admission to PGDM programs, candidates must complete the application form available at the Admissions Page of Globsyn Business School's website.
The applicants are then shortlisted based on their profiles. They must also meet the qualifying score in at least one of these entrance exams: CAT/MA
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Contributor-Level 7
Answered 21 hours ago
Globsyn Business School offers 270 seats for its MBA/PGDM programmes. The breakup is - 150 seats under PGDM, 90 seats under MBA (Global), and 30 seats under PGDM – Business Analytics programme at GBS Kolkata.
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Contributor-Level 7
Answered 3 days ago
To apply for the MBA (Global) programme in Globsyn Business School, all applicants must fill in the application form, which can be found in the Admissions Page of Globsyn Business School's website.
The applicants are then shortlisted based on their profiles. They must also meet the qualifying score i
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Contributor-Level 7
Answered 3 days ago
Globsyn Business School (GBS) offers two AICTE-approved courses, Post Graduate Diploma in Management (PGDM & PGDM – Business Analytics), and an MBA (Global) programme offering specialisation in International Business in collaboration with the Malaysia University of Science and Technology. For inform
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Contributor-Level 7
Answered a month ago
Based on feedback from students, Globsyn Business School offers a wonderful campus with well-equipped facilities, including classrooms, a library, and recreational areas. The faculty are knowledgeable and industry-connected, ensuring a curriculum that is well-structured, regularly updated, and focus
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Contributor-Level 7
Does Globsyn Business School offer a good placement every year?