Which one is Best Suited - Only BBA or Certified with BBA?

In today’s competitive era, a revolutionary change has been observed in Businesses as well as Service sectors especially during and post-Covid. The organisations which accept and adopt the transformation rapidly in terms of technology can survive and penetrates. Similarly, in the education sector the teaching pedagogy has changed and the Institute which offers distinctive courses apart from regular courses will be adding the glory as it provides holistic knowledge in the overall development of aspirants.

Although, there are various undergraduate courses available in the market like BCom, BBA, BSc, BA, BL, BE and many more, but the selection of the right career path to reach the career goal is the key towards the ladder of success. Students after completing Class 12 generally get confused about which course they need to opt-BCom or BBA? The former is a traditional programme of three years which opens the door in finance, taxation and accountancy and the latter is considered as a professional course preparing students to develop managerial, leadership, and analytical skills with financial literacy and business acumen in all three years of six semesters. Further, the final year of BBA categorised into 3 major specialisation courses focussing on Finance, HR and Marketing but today we will be focussing on the courses that have certification in Global benchmark and which enhance the worth of BBA.

Yes! Here we are talking about universally recognised Certification courses namely: Certified Management Accountant (CMA); Certified Digital Marketing Professional (CDMP), Business analytics and many more which has been designed matching the regular curriculum of BBA along with its practical utility. There are various Institutes in Indore which are offering such types of certification courses. Some of the career options after BBA with Certification are given below:

CMA and Popular Career Options:

• Financial Analyst- The job responsibilities held by financial analyst focuses on tracking financial statement, preparing the financial report and providing suggestion to improve the productivity of any organisation. In short, a financial analyst deals with handling the financial position of the company
• Financial Controller- Financial Controller directly deals with Chief Financial officers holding job profiles of converting data into financial reports, making strategic financial decisions and managing accounting professionals
• Cost Accountant- The role of the Cost Accountant is to gather, examine and prepare a report about the company’s cost and eliminating unwanted costs. Cost Accountant communicates strategic plans to high-level executives before implementation
• Financial Risk Manager- This profile requires analytical skills as strategic plans are based on Predictions. The job description includes financial modeling, budgeting and forecasting, planning & monitoring, reporting to stakeholders. Financial Risk Managers predict future changes that could affect the company’s finances.

 CDMP and Popular Career Options:

• Social Media Marketer- It may be in the form of a Professional Blogger/YouTuber which requires creativity, quality content in order to build up audience interest. Audience engagement, promoting brands and other tips are covered in the course so that student can develop in their personality.
• Social Media Optimiser (SMO)- This requires tremendous technical skills where professionals are appointed to handle the social media page of organization, creating strategy to increase their followers and building up goodwill
• Digital Marketing Trainer/Coach- The in-depth practical knowledge of each topic, experience of handling technologies and work on real-time projects is required before delivering lectures. One can launch their professional courses and provide assistance to the learners.
• Website Designer/Developer- For a Website developer there is a need to have good command over languages like HTML, JAVA, Python, PHP and many more. Web designer acting as salesman focussing on designing images and post on social media platforms in order to attract their customers on company’s behalf.

Business Analytics and Popular Career Options:

• Quantitative Analyst- Based on datasets of trading models, stock predictions, commodities and exchange rates quantitative analyst figure out the market trend. Since, it is used to make an investment-related decision, the pay scale and demand is very high.
• Market Research Analyst- Just as Quantitative analyst, Market research analyst make compilation of reports, spreadsheets, surveys, opinion polls based on data related to consumer demographics, their spending habit and preferences helping the organization to market their products in best possible way.

Data Analytics and Popular Career Options:

• Data Scientist- The scope of programming language like Python, R, data visualization tools is gaining its importance now-a-days. A person possessing such skills and other software tools can make actionable insights.
• Data Analyst- Here data analyst need to be well versed with excel, SQL, data mining, data visualization and other related tools. Datasets are provided by the companies to interpret and represent data in various forms for further analytics.
• Business Intelligence Analyst (BIA)- The role of BIA is to serve specifically for industry and its trend. He is bridging the gap between Business and IT in order to increase the efficiency of company.

In addition to these, some Professional Certification Courses in Management also act as an additional weightage to the existing qualification like Certificate in Business Skills, Certificate in Retail management, Certificate Courses in Law, Certificate Courses in Languages etc. Aspirants can opt for any of the above certification courses as per their need and area of interest. All the above courses are high in demand and provide powerful career options by various enterprises, education/training centres and public and private sectors. Besides, students can go for start-ups/ set up their agencies or incorporate the above tactics in their existing business for further expansion.

About the author

Dr Priyanka Chawla is a professor at Daly College of Business Management

Note: The views expressed in this article are solely author’s own and do not reflect/represent those of Shiksha