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PGP in Applied Marketing 

  • Private Institute
  • Estd. 2022

PGP in Applied Marketing
 at 
Altera Institute 
Overview

Duration

15 months

Course Level

PG Diploma

Mode of Course

Full Time

Total Tuition Fees

12.69 Lakh

Average package

15.00 Lakh

Official Website

Go to Website External Link Icon

Seat breakup

120

Type of University

Private

PGP in Applied Marketing
 at 
Altera Institute 
Fees

Fee componentsAmount (15 months)
12.69 Lakh
75,000
13.44 Lakh
Info IconThese are based on information available on various sources. Latest values may differ.
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PGP in Applied Marketing
 at 
Altera Institute 
Highlights

  • This course is Industry Backed with Industry Curriculum and Mentors, also with Capstone Project
  • The course includes Mentorship Program, 4 Month Internship, Pre Placement Offers, Digital Marketing, Structure

PGP in Applied Marketing
 at 
Altera Institute 
Curriculum

Latest curriculum for PGP in Applied Marketing at Altera Institute can be downloaded from the below link. The curriculum PDF has semester wise course structure, electives and detailed course content. You can also check course curriculum of other specializations offered in MBA/PGDM at Altera Institute

Want to know more about Altera Institute Scholarship details?
Read about Scholarship

PGP in Applied Marketing
 at 
Altera Institute 
Placements

ParticularsStatistics (2024)
Average SalaryINR 15.00 Lakh
Highest SalaryINR 24.00 Lakh
Median SalaryINR 14.10 Lakh
Lock IconTop Recruiters for Altera Institute
Amazon
Godrej Consumer Products Limited
Hindustan Unilever
Jubilant
publicis
View placement details

PGP in Applied Marketing
 at 
Altera Institute 
 
Frequently Asked Questions

Q:   Why should I choose Altera Institute over a traditional MBA?

A: 

Most companies now prefer employees with skills rather than theoretical knowledge. This is something MBAs today fail to provide. Backed with hands-on training, Altera Institute programs are designed in a way such that by the end of the program, you will be equipped with all the skills necessary to land your dream job in the field of marketing.

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Q:   Is a certificate, degree or Diploma granted at the end of the programme at Altera Institute of Management?

A: 

Students will be eligible for a certificate at the end of this programme only if their participation level during the programme is above a threshold and they clear all assessments throughout the programme.

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Q:   Why should I choose Altera Institute over a traditional MBA?

A: 

Traditional MBAs that are designed for a pre-digital world, often fall short in preparing several students for today's high-demand digital roles. Altera Institute tries to bridge this gap with an industry-designed curriculum, real-world projects, and mentorship from CXOs and top practitioners. Graduates gain the hands-on skills needed for roles in eCommerce, Product Management, and Brand Management, enabling them to make early career growth

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Q:   What are the fees and financing options at Altera Institute?

A: 

The fees for the programme at  Altera Institute is INR 13,44,400. The programme fee can be paid through all common online modes of payment like credit card, UPI etc. Students also have the option of paying through a 6-month EMI instead of one-time payment. Find below the fee break-up of different components:

  • Admission Fee: INR 75,000 lakh
  • Tuition Fee: INR 12.69 lakh
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Q:   What is the eligibility criteria for MBA at Altera Institute?

A: 

To be eligible for admission to the Altera Institute Gurgaon PGP course, it is necessary that aspirants fulfil the prescribed eligibility criteria. Aspirants who have passed a valid bachelor's degree or equivalent from a recognised university wit at least 60% aggregate are eligible to apply. The eligible candidates can visit the official website of the institute to apply. Moreover, aspirants must hold the relevant documents as well as a proof of eligibility.

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PGP in Applied Marketing
 at 
Altera Institute 
Entry Requirements

General
GraduationUp Arrow Icon
  • 60%
XATUp Arrow Icon
  • N/A
GMATUp Arrow Icon
  • N/A
NMATUp Arrow Icon
  • N/A
CATUp Arrow Icon
  • N/A

PGP in Applied Marketing
 at 
Altera Institute 
Admission Process

  • Admission process
  • Admission process

Important Dates

Dec 21, 2024
Last date of application (Round 1)

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Read MBA/PGDM reviews from Altera Institute
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PGP in Applied Marketing
 at 
Altera Institute 
Students Ratings & Reviews

4.8/5
Verified Icon8 Verified ReviewsInfo Icon
Placement Review IconPlacements4.9
Infrastructure Review IconInfrastructure4.5
Faculty Review IconFaculty & Course4.8
Crowd Review IconCampus Life4.8
Money Review IconValue for Money5
A
Anshul Verified Icon
PGP in Applied Marketing - Batch of 2024
Offered by Altera Institute of Management by Digiaccel
4.8
5Placements4Infrastructure5Faculty5Crowd & Campus Life5Value for Money
Really Interesting and Industry-Backed Curriculum
Placements: Various companies across various domains came for placements at Altera like Blinkit, Jubilant, Godrej Consumer Private Limited, Honasa, 1 Digital Stacks, Himalaya Wellness, and many more for job roles like Key Accounts Manager, Performance Marketing, etc.
Infrastructure: The campus is located at DLF 9A, Phase 3, and it really looks like a corporate setup already, so that subconsciously, students feel like they are working in a real corporate setup. Faculty at Altera is very supportive and are industry experts in specific domains.
Faculty: Students at Altera are not taught from books or by professors. Rather, they get the opportunity to learn from industry experts on real-life business problems. The curriculum is really very interesting here. It’s all about learning by doing. Prior to job placements, students get the opportunity to work on live projects also.
Reviewed on 4 Jan 2025Read More
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L
Lakshita P Verified Icon
PGP in Applied Marketing - Batch of 2024
Offered by Altera Institute of Management by Digiaccel
5
5Placements5Infrastructure5Faculty5Crowd & Campus Life5Value for Money
Best college if you have a passion for applied marketing and related fields.
Placements: Top roles were offered in the field of Digital marketing, e-commerce, brand management, etc. The recruiting companies were Mamaearth, well professionals, Godrej, Group, etc. Before our placements, we got to gain experience by live projects and other on-hand experiences.
Infrastructure: The infrastructure is good, with good-based camps for classes and breakout rooms for discussion and mock interviews. The canteen is nice, with great coffee and very reasonable as well. It is in DLF 9A building, and the view from the 14th floor is amazing.
Faculty: The mentors are very well-qualified, and the curriculum is also super good with updated concepts and the latest case studies. It is a complete vocational and practical course. We were taught everything from traditional to modern marketing and how it has taken shape.
Reviewed on 4 Jan 2025Read More
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S
Simran Gupta Verified Icon
PGP in Applied Marketing - Batch of 2024
Offered by Altera Institute of Management by Digiaccel
5
5Placements5Infrastructure5Faculty5Crowd & Campus Life5Value for Money
Great college for marketing careers.
Placements: For batch of 2024, the average CTC is 15 LPA, with a median of 14 LPA, the highest being 24 LPA, Average Fresher Salary 13.1 LPA. Top Recruiters at Altera for 2024 batch - Well, Godrej, Himalya, Purple.com, AU Small Finance Bank, Mama Earth, Blinkit, 1DigitalStack.ai, Jubilant FoodWorks. Top Roles offered are commerce management, Brand Management, and commerce growth.
Infrastructure: The Campus, set within a sleek corporate building, combines youthful vibrancy with a professional tone. A cozy canteen adds charm, offering a perfect spot to work on the never-ending assignments and a library acting as a focal point for all the important business newspapers, magazines, and books.
Faculty: Mentors and Teachers are Industry Practitioners with experience working for the leading FMCG companies like HUL and ITC. The Curriculum is hands-on, divided into 4 semesters, and makes students industry-ready where we are able to move the needle from the first day at work.
Reviewed on 3 Jan 2025Read More
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P
Prachi Garg Verified Icon
PGP in Applied Marketing - Batch of 2025
Offered by Altera Institute of Management by Digiaccel
4.6
5Placements4Infrastructure5Faculty4Crowd & Campus Life5Value for Money
One of the best decisions for your career and growth.
Placements: The placement for the batch of '24 was 100% for the people who wanted to get placed. The highest package was 24 LPA, while the average package was 15 LPA and the lowest was around 8 LPA. The top recruiting companies include: Honasa, Blinkit, Godrej, Well, and Group M. All the students got internships. Roles offered were Key Account Manager, Deputy Manager, and E-com Manager.
Infrastructure: Our classrooms are well-equipped with Wi-Fi and projectors. We also have access to a well-stocked library for research and study purposes, along with a recording room. We also have a canteen that serves ready-to-eat and drink options, and vending machines for quick snacks and beverages. Altera does not have its own hostel; it offers housing options that are optional. Currently, I'm staying in a PG.
Faculty: The faculty is a great mix of experienced professors and industry professionals, who provide us with practical insights and hands-on experience regarding industry trends. They are really invested in student learning. The curriculum is designed to be highly relevant and industry-focused; it focuses on all essential concepts while incorporating case studies, live projects, and practical assignments. We are taught how to handle real-world business challenges. We have midterms and endterms with surprise quizzes and tests. The exams test your concepts and understanding; they are challenging but manageable if you really pay attention.
Other: I chose this course because it perfectly aligns with my career goals and offers a good balance of practical learning with hands-on experience of concepts through live projects. The program focuses on industry-oriented skills, case-based learning, and real-world exposure, and our being taught by industry experts really stood out to me. The best part is the curriculum and interactive guest sessions that we have. The entire course is really vigorous, and the campus is in the heart of the city. We are surrounded by corporations and dream companies.
Reviewed on 17 Dec 2024Read More
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A
Amarnath Ashokan Verified Icon
PGP in Applied Marketing - Batch of 2025
Offered by Altera Institute of Management by Digiaccel
4.8
5Placements4Infrastructure5Faculty5Crowd & Campus Life5Value for Money
India's only marketing B-school.
Placements: The highest salary package offered in the previous batch was 24 LPA. The average salary package offered was 15 LPA. It is expected to spike this year with many new top-tier companies on campus for recruitment. Companies that visited last year were Mamaearth, Group, Blinkit, Himalaya, and many more.
Infrastructure: The college campus is beautifully designed to accommodate a basecamp, library, several breakout rooms, cafe, and office room. The institute is very helpful in finding students a place for accommodation if they are coming from outside Gurgaon, and like me from Bengaluru.
Faculty: Each mentor here in this institute did an MBA from top B-schools in the country. They worked in big global companies for many years. Thus, the curriculum designed here is in the way that it applies marketing to the actual business scenarios.
Other: It is worth the money you invest here as fees. The previous batch received placement offers that were 2.5X their previous salaries.
Reviewed on 28 Nov 2024Read More
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PGP in Applied Marketing
 at 
Altera Institute 
 
Students also asked

Q:   Is Altera Institute good for placements?

A: 

Yes, Altera Institute offers good placements to its PGP in Applied Marketing students. The key highlights of Altera Institute placements for its PGP in Applied Marketing Class of 2024 are tabulated below:

Particulars

PGP in Applied Marketing Placement Statistics (2024)

the highest package

INR 24 LPA

Average package

INR 15 LPA

Median package

INR 14.1 LPA

Top 30 percentile average package

INR 18.9 LPA

Average fresher CTC

INR 13.1 LPA

Top recruiters

Godrej, Himalaya, Jubliant, 1Digitalstack, Blinkit, Wella, Mullenlow Lintas Group, WPP

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Q:   Does Altera Institute of Management really provide 100% placements with good average salaries?

A: 

Altera Institute of Management offers decent placements to its PGP in Applied Marketing students. The key highlights of Altera Institute of Management placements for its PGP in Applied Marketing Class of 2024 are tabulated below:

Particulars

PGP in Applied Marketing Placement Statistics (2024)

the highest package

INR 24 LPA

Average package

INR 15 LPA

Median package

INR 14.1 LPA

Top 30 percentile average package

INR 18.9 LPA

Average fresher CTC

INR 13.1 LPA

Top recruiters

Godrej, Himalaya, Jubliant, 1Digitalstack, Blinkit, Wella, Mullenlow Lintas Group, WPP

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Q:   What are the scholarships offered by Altera Institute for PGP candidates?

A: 

Altera Institute provides financial assistance to students in the form of scholarships. To be eligible for enrollment at Altera Institute students must score well in the selection process and meet the institute's additional criteria for scholarship eligibility. The table below lists the various Altera Institute scholarships:

Altera Institute Learning Scholarships

Standout Performance Scholarship

Women Leadership Scholarship

Entrepreneurial Spirit Scholarship

Marketing Professional Scholarship

Sports Achievement Scholarship

Means-based Scholarship

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Q:   How can I get admission to Altera Institute of Management?

A: 

Altera Institute offers entrance-based admission to PGP in Applied marketing. The college accepts various entrance exam scores such as CAT/ GMAT/ XAT/ NMAT  or equivalent examinations scores for admission to PGP in Applied marketing. Further, candidates must fulfil the eligibility criteria to secure admission i.e. undergraduate degree with a score of 60% or equivalent from a recognised university/institute.

Q:   What is the highest package offered at Altera Institute?

A: 

The Altera Institute the highest package offered during the 2024 placement drive stood at INR 24 LPA. The following table showcases the Altera Institute the highest package offered in 2024 placement drive:

Particulars

Placement Statistics (2024)

the highest package

INR 24 LPA

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PGP in Applied Marketing
 at 
Altera Institute 

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PGP in Applied Marketing
 at 
Altera Institute 
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PGP in Applied Marketing
 at 
Altera Institute 
Contact Information

Address

Altera Institute, Building 9A, Cyber City, Gurugram

Gurgaon ( Haryana)

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