5 Reasons to Choose a Career in Digital Marketing

Digital marketing is a field which provides a wide range of career opportunities. It has a wide number of job profiles.

By Dr. Aparna Dwivedi

Digital Marketing means marketing using digital tools like search engines, social media, blog articles, videos, etc. which are used to communicate with your customers. Digital marketing is audience specific, interactive, data concentric, inbound result oriented and last but not the least, cost effective.

Since the consumer media consumption trend is shifting towards digital content hence the scope of marketing on digital platform is huge. In this generation, the number of internet users is growing tremendously. Most of the people spend their time online. The number of traditional media users is declining hence we cannot deny the fact that digital marketing is the future of marketing industry.

It is a field with an ocean of opportunities and is backed up by the government's “Digital India” initiative hence the scope is very high.

Just like regular traditional marketing, digital marketing also involves complexities in terms of strategy, techniques and implementation but the investment cost is zero.

Digital marketing needs a specialized training, preferably by the professionals from the industry. This profession is wholly based on learning, requires a constant effort and observing different marketing techniques by different people on the internet along with practice on constant basis.

The study of trends and technological changes is a must to observe. For example, Google keeps on changing its algorithms, and you must be updated about such things. If you won’t update yourself with such latest updates, you can bring yourself an unwanted danger. By the guidance of right people and with an accurate and ethical training, you can efficiently accomplish your goals.

There are a lot of reasons to go for a career in digital media. Here are top 5 reasons why to choose digital marketing as a career.

• Skill in demand

It is expected that by 2020 more than 150,000 jobs will be there in the field of digital marketing. Every company is now shifting from regular traditional marketing platforms to digital platforms. But the problem is that, currently, there is not sufficient number of the candidates to fulfil the demand so the scope is good.

• Wide range of career options

Digital marketing is a field which provides a wide range of career opportunities. It has a wide number of job profiles. Content marketing manager, email marketing manager, search engine specialist, copy writer, etc. are some job profiles from which you can choose to start your career in digital marketing. Free lancing is also a good option.

• Salary 

The most fascinating part about digital marketing job is the salary package. Every firm needs a digital marketing expert for promoting their sales and services. The salary package of a digital marketing professional is very high. People also choose freelancing and get highly paid for their services.

• Work from home

Demographic difference is not a constraint for a digital marketing professional for working on a project. As you have to work on the internet, there is no geographical barrier. Once you develop expertise in digital marketing, you can find a job anywhere across the globe and you can work from home, which is one of the best part of this field.

• You can start your own business

For business or startup, digital marketing has a big scope.  With the help of digital marketing, you can create a website for your business where you can provide digital marketing services. You can work on your own business and can do all the marketing of your business by yourself. Most of the times, digital marketing agencies are hired by big companies to run digital marketing campaigns and they are paid handsomely for it. Icing on the cake is that this business does not require huge capital investment.

About the Author:

Dr. Aparna Dwivedi is the Dean at TAMS-The Arohan Media School.