IIM Calcutta to offer AI-Powered marketing programme

IIM-Calcutta is pleased to partner with TalentSprint with its acknowledged expertise in marketing, information technology, and marketing to offer this cutting-edge programme for the marketing professionals of tomorrow.

Indian Institute of Management Calcutta (IIM-C) launched an advanced programme in artificial intelligence-powered marketing on Wednesday i.e. February 27, 2020. While talking about this newly launched course, the premier B-school stated that with changing time and growing technological dependencies, the programme will help and assist marketing professionals to swiftly slide into the world of artificial intelligence (AI) to scale and personalise their campaigns.

IIM Calcutta has launched this AI programme in partnership with TalentSprint. The programme will commence in the month of May. According to the data released in a Salesforce report, the adoption of AI by marketing professionals has increased by 44 percent since 2017. The management institute has expressed that in the next two years it is projected that the growth of AI usage will rise by 257 per cent. The institute further added that due to the increasing usage of AI in the project there is a massive rise in demand for marketing professionals who can use AI and machine learning to give customers a transformed experience and amplify marketing yield.

While talking about how the institute has planned to move further with the recently launched programme, the co-programme director Saravana Jaikumar expressed that IIM-Calcutta is pleased to partner with TalentSprint with its acknowledged expertise in marketing, information technology, and marketing to offer this cutting-edge programme for the marketing professionals of tomorrow.

About Indian Institute of Management Calcutta (IIM-C)

Indian Institute of Management Calcutta (IIM-C) belongs to India’s premier B-school change. Located in Joka, Kolkata, West Bengal, India, is a public business school. The management school offers a two-year full-time MBA, a one-year MBA for experienced executives, and a Doctoral programme. IIM Calcutta is one of only two triple-accredited business schools in India and the first to get the recognition.

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