IIM Bangalore to conduct webinar on journal manuscripts on March 4

The discussion will be driven by Catherine Tucker, professor of Marketing at MIT Sloan and senior editor of Marketing Science by sharing her experiences on publishing and collaborating for top journals.

The Indian Institute of Management Bangalore (IIMB) is all set to conduct a webinar on “Publishing in and Collaboration for Top Journal Manuscripts” on March 4, 2022, at 6:30 pm. The discussion will be driven by Catherine Tucker, professor of Marketing at MIT Sloan and senior editor of Marketing Science by sharing her experiences on publishing and collaborating for top journals. The session will then be followed by a question and answer session. With years of expertise in online advertising, digital health, social media, and electronic privacy,

Tucker’s research interests lie in how firms with the help of technology use digital data and machine learning to improve performance and in the challenges this poses for regulation. Her research studies the interface between marketing, the economics of technology and law.

With a PhD in economics from Stanford University and a BA from the University of Oxford, Tucker has many feathers in her cap. She has received an NSF CAREER Award for her work on digital privacy, the Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor, the Garfield Economic Impact Award for her work on electronic medical records, the Paul E. Green Award for contributions to the practice of Marketing Research, the William F. O'Dell Award for most significant, long-term contribution to Marketing, and the INFORMS Society for Marketing Science Long Term Impact Award for long-run impact on marketing.

Candidates interested to join the webinar may register online or get more information from the same at https://forms.gle/FDk6PHm2mXz1B2TJ7

Read More: