Great Lakes Institute of Management, Gurgaon launches Specialization in Digital Strategy

The Digital Strategy specialization has been launched to evolving industry needs and digital-led business transformations.

In keeping with the evolving business landscape of today Great Lakes Institute of Management, Gurgaon, is offering Digital Strategy as a specialization in its One Year Post Graduate Program in Management (PGPM).

This area of specialization was added to the PGPM curriculum in 2021 to skill future managers in leveraging digital technology-based processes and solutions in all the aspects of their businesses.

Digital transformation strategies are no longer optional. As newer technology breakthroughs continue to fundamentally disrupt the corporate landscape, businesses are experiencing their turn-of-the-century moment. They need a plan for how to breathe, think and act as a digital entity in a market saturated with products and ideas.

Building upon this indispensability of digital strategies, this year-long PGPM program consists of a bouquet of courses reflecting the imperatives of the wave of the digital transformation sweeping the corporate world.

As per GLIM, these courses are aimed at creating a structured foundation for PGPM graduates to understand, design, and lead digital transformation strategies and processes in organizations.

The courses included in this new specialization area are Digital Enterprise Strategy, Design Thinking, Enterprise Resource Planning, Digital Marketing, Big Data, Cloud Analytics, Technology Product Management, and Fintech.

Prof. Debashis Sanyal, Director, GLIM said, “Great Lakes Institute of Management, Gurgaon, has constantly updated its globally benchmarked curriculum with a focus on key emerging areas including digital business, analytics, artificial intelligence and machine learning. Our Digital Strategy vertical has been immensely successful among students right from its introduction, and we are delighted to offer this much-needed specialization to the upcoming batch.”

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