IIT Delhi introduces Executive Program in Brand Management

Building upon the success of its inaugural cohort, the program aims to further enhance participants' expertise in brand management through a revised curriculum.

Indian Institute of Technology (IIT) Delhi's Continuing Education Program (CEP) has announced the commencement of its second batch of the Online Certification Program in Executive Program in Brand Management. Building upon the success of its inaugural cohort, the program aims to further enhance participants' expertise in brand management through a revised curriculum.

Insights from Inaugural Cohort

The first batch highlighted the program's accessibility for working professionals, owing to its flexible online format. The capstone project, a key feature of the program, proved successful in providing practical application of brand management principles in real-world scenarios. IIT Delhi remains committed to refining the program based on valuable feedback to maximize its impact.

Program Structure

The program is tailored for professionals aspiring to advance their careers through a structured curriculum delivered by esteemed faculty members of IIT Delhi. Sessions are conveniently scheduled every Sunday from 10:30 AM to 12:30 PM, minimizing disruption to participants' work commitments. This format enables professionals to balance their personal and professional lives while honing their brand management skills.

Eligibility and Selection Process

Applicants must possess a graduation degree (10+2+3) from a recognized university. IIT Delhi conducts a rigorous screening and selection process to ensure that only the most qualified and motivated candidates are admitted.

Certification Criteria

Participants who achieve an aggregate mark of 50% in the evaluation components and maintain a minimum attendance of 70% will be awarded a certificate upon program completion. Those meeting the attendance requirement but falling short of the 50% mark will receive a "Participation Certificate".

Assessment Method

The assessment for the program heavily relies on the Capstone Project, which constitutes 100% of the evaluation. This hands-on approach ensures participants apply theoretical knowledge to practical situations, enhancing their learning experience.

Application Details

Applications for the Online Certification Program in Executive Program in Brand Management are currently open and will close on July 28, 2024. Interested candidates are encouraged to apply early.

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