Atlas SkillTech University, School of Management and Entrepreneurship  ,Kurla West, Mumbai

Atlas SkillTech University is a futuristic model focused on emerging trends and skills, says Director

4 mins readUpdated on Jan 19, 2022 04:49 IST

Alok Baptist, Director-Outreach and Admissions at Atlas Skilltech University, speaks with Shiksha.com about the essential aspects that set this university apart from others offering similar programmes. He goes into great detail regarding curriculum design, pedagogy, technology-enabled learning environments, and placements, among other things, all of which help students become industry-ready.

Baptist has over 22 years of academic experience and over 28 years of substantial industrial experience. He is an astute planner, thinker, and implementer who has a track record of developing marketing strategies and boosting corporate growth.

Read the complete interview below.

Q: What are the three things that your institute/college/university is doing that will enable it to differentiate itself from competition?

A: Atlas SkillTech University is a futuristic model focused on emerging trends and skills for young India. Technology-enabled learning has changed the focus to skills-led education with strong participation from the Government, Industry and Academia.

We are different in terms of:

  1. Skill-based Education
  2. Curriculum designed for and with Industry
  3. Technology-enabled pedagogies to stay ahead of the learning curve

The key differentiators of the SkillTech education will include technology-enabled learning environment, the industry as faculty, simulative virtual lab experience, interdisciplinary choice-based learning, observerships, internships, apprenticeships and industry placements. Emphasis will be given to developing entrepreneurs as India needs job creators and not just job seekers. Ventures, Innovations, Enterprises will also focus on Family Managed Businesses, and Innovations in Tech & Policy and Startups.

Q: What are the top three initiatives undertaken by you that are helping your students become more industry-ready?

A: To become industry ready, we at ATLAS SkillTech University do the following:

Curriculum Design: The curriculum that is taught across our schools is designed by the industry, which enables students to be Job Ready and learn those skills that the industry is looking out for.

Mentorship Process: At ATLAS each student, follows a mentorship process where the student career Development and Growth is the center focus point and the entire life cycle of the students moves towards developing those skills that further Career Development.

Placement Process: at ATLAS SkillTech University, our placement process is student-centric. We match students and their skills along with learning outcomes and corporate requirements with a focus on Career Development resulting in a favorable outcome for both students and our corporate partners.

Q: What are the key attributes that a student should have in order to qualify for your institution and perform well?

A: Following is the selection criteria of our institution:

At ATLAS SkillTech University, we believe in an honest and fair admission process.

The Key attributes we look for or skills that we look at include:

  • Critical Thinking
  • Collaboration
  • Character
  • Communication

Eligibility for our MBA programmes:

Students pursuing or having completed a minimum of three-year graduate programs in any discipline with minimum 50% aggregate marks from any University recognized by the Association of Indian Universities (AIU).

Students applying for their final exams can also apply provided they maintain a minimum of 50% aggregate marks at the time of graduation as mentioned above. Students applying for their final exams should not have any live backlogs (ATKTs).

Candidates must have also appeared for one of the following entrance tests - GMAT, CAT, XAT, MAT, CMAT, ATMA or any state CET tests. Candidates who have not appeared for any of the above-mentioned entrance tests will have to go through the entrance exam conducted by Atlas SkillTech University.. Candidates satisfying above-mentioned criteria will have to clear Group Discussion & Personal Interview (GDPI) conducted by Atlas SkillTech University.

Q: Which programme/s would you say is/are your best? What is it that helps your institution differentiate itself for this programme?

A: Our Postgraduate programmes which are the best in Industry include:

  • MBA in Management & Entrepreneurship
  • MBA in Digital Marketing & Advertising

MBA in Management & Entrepreneurship

Curriculum Focus:

The programme addresses critical enterprise-building skills, backed by both theory & practice. Students can specialise in Entrepreneurship, Finance, Marketing & Business Analytics.

Duration: 2 Years (Full-time)

Learning Outcomes:

Students get the opportunity to develop a range of soft skills & business acumen necessary to succeed. They get access to integrated project work, international exchanges, & internships.

MBA in Digital Marketing & Advertising

Curriculum Focus:

The program addresses critical enterprise building skills, backed by both theory & practice. Students can specialise in Advertising, Digital Marketing or Public Relations.

Duration: 2 Years (Full-time)

Learning Outcomes:
The program provides students with an interdisciplinary approach towards different areas of media including Print, Television, Film, Radio, Digital Media, Music, Gaming, Events & Live Media, Out of Home & other ancillary media.

Q: What are you doing to improve/drive better campus placements for your current students and alumni? What kind of jobs routinely come to campus? What would you say are the key recruitment trends for your college (observed over the past five years)?

A: We constantly engage top-notch industry leaders from companies like HUL, Mondelez,Nomura, KPMG, Aditya Birla Group, Colgate, Udaan consulting etc. to expose industry to our bright students. We work closely with students on their holistic development through expert trainers. We get roles like Management Trainee, Analyst, Research Analyst, Program manager, Social Media Marketing Manager, , Financial Analyst etc.

Last two years we have had companies from all the industries BFSI, FMCG, Ecommerce, IT, Consulting etc.

Some of our prominent recruiters are WNS, Nomura, EY, Deloitte, Datamatics, Upgrad, IRM,Social Panga Etc.

About the Author

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Contact Details

Address

Tower 1- Equinox Business Park, Off Bandra-Kurla Complex(BKC), LBS Marg
Kurla West, Mumbai ( Maharashtra)

Email

info@atlasuniversity.edu.in

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