Aspiring to pursue BBA in Marketing? Here's all you need to know

Did it ever happen with you that, you saw a cool advertisement on TV and ended up buying that product (after getting influenced by the ad)? That’s smart marketers at work. Marketing management is not just limited to advertising rather in simple terms, Marketing is the accomplishment or business of promoting, selling and creating Brand of different products or services. It involves various sets of activities such as planning and designing your product, pricing, distribution, advertising, market research & analytics and many more tasks. Marketing forms a fundamental part of the business and it is a very dynamic field. With time, marketing has evolved. In the past, marketing management primarily revolved around advertising and promotional events. But, now a days, this new avenue i.e Digital Marketing has grabbed everyone’s attention!  In today’s Digital World, marketing management has become much more dynamic and covers a large boundary of business.

Do you know why marketing is such a significant factor for businesses and employers? Because, Marketing, when done in the right way, not only brings more sales but also creates your brand value in the market. And undoubtedly more sales mean more profit and a good brand name means long term profit. This is the main reason why businesses and industries give much attention to their marketing activities and that’s why skilled marketing managers or professionals are highly valued by employers.

Introduction to BBA programme

BBA Marketing is an executive department dedicated to sales administration principles. This introduces business ideas and concepts to the students in order to train them for the industry. This course is divided into six semesters. The first four semesters cover subjects, common to all aspects of management studies and the last two semesters of this programme focus solely on marketing as a specialisation. The field of marketing is quite varied as it applies universally to every industry.

Scope of BBA

This course comprises of traditional as well as contemporary approaches towards marketing, and the latest add on to this is Digital marketing and Social Media Marketing. Small enterprises can deal on a significantly lower marketing Budget on digital marketing. This gives them the power of when and how they spend their money while operating efficiently.. When you have this kind of control and the data to support decisions, you make smarter ones. Another explanation of why internet media dominates above the conventional marketing platforms is that the Internet enables businesses to communicate in real-time with their audience. Customers are now used to communicate with their brand or company and connect with them. With the addition of this new wing, an altogether new branch of career choice is open for the people of Marketing which includes, Social Media Manager, Search Engine Optimisation Specialist, Email Marketing Manager, Web Content Writer or Web Producer. On another hand all traditional or we can say the indispensable choices such as Marketing manager, Relationship manager, Brand manager, etc. remain always open and attractive as they were since the inception days of Marketing.

Who should study BBA?             

Thus, anyone who is spellbound by marketing can opt for this course. Students with self-confidence and a strong awareness of current affairs are fit for this course. This course is meant for the candidates who want to be excellent in communication skills, teamwork, ability to motivate and problem-solving. The aspirants who are interested in prudent in client dealing and possess patience and business expertise are best fit for this course. Last but not the least if you are looking forward to Masters in Marketing Management i.e MBA marketing, BBA with marketing specialisation will make your journey more comfortable and joyful as you would be already knowing most of the concepts.

Basic course details:

1. Duration: The academic programme is three years of duration. Each academic year is divided into two semesters. The entire programme consists of six semesters.
2. Eligibility: Students who have cleared Class 12 exams are eligible to apply
3. BBA in Marketing Jobs: Marketing forms an integral part of business. Skilled marketers are highly valued by businesses across the world! Some of the well-known recruiters are –

• • MNCs
  • Retailers
  • Media houses
  • Brand Management firms
  • Advertising Agencies
  • Event Management firms
  • Industries/Manufacturers
  • Travel, tourism and hospitality firms
  • IT firms
  • Digital Marketing firms

In the above-mentioned firms, marketing management professionals may perform the following roles –

• • Marketing strategist
  • Brand manager
  • PR specialist
  • Marketing manager
  • Advertising professional
  • Market analyst
  • Sales manager
  • Market research firms
  • Social Media Manager
  • Search Engine Optimisation Specialist
  • Email Marketing Manager
  • Web Content Writer or Web Producer 

About the author:

Neha Sharma is Assistant Professor of Marketing and General Management at Acropolis Institute of Management Studies and Research, Indore. She has over 10 years of rich academic experience. 

Note: The views expressed in this article are solely author’s own and do not reflect/represent those of Shiksha