Jio Institute News & Events ,Navi Mumbai

Navigating the Dynamic Landscape of Marketing

October 23, 2023: The media and marketing sector is one of the most dynamic sectors of the economy, where companies compete not just to survive but also to develop. The roles within marketing teams change along with the marketing environment, frequently causing the goalposts to move.

The DMMC (Digital Marketing and Management) Conclave, which was held at Jio Institute, provided an in-depth understanding of the changing marketing landscape by highlighting historical transitions and illuminating projected future changes. The panel featured well-known figures from the marketplace, including Rohit Maharao, General Manager, e-commerce and Omni Channel Mc McDonald, and Aditi Mahale, Global Launch Lead-IDG, Consumer Marketing at Lenovo Pvt Ltd.

The conclave provided a forum for lively debates on the future of marketing and how it has changed over time. It initiated discussions about how the marketing landscape was changing, emphasised the growing importance of AI in marketing, raised concerns about whether specific marketing roles would eventually be automated, and emphasised the ongoing necessity for human engagement.

Another important topic was the rapid growth of digital marketing, highlighting how this evolution has both increased the channels for contacting consumers and made it harder to get their attention. The growing significance of diversity and sustainability in marketing strategies—which reflects shifting customer values and expectations—was also a topic of discussion. The summit reaffirmed that the core ideas of marketing never change, even though the channels may.

An insightful exploration of the dynamic shifts and trends in the marketing landscape was offered by the DMMC conclave. It provided professionals and students with an invaluable platform to better grasp the opportunities and challenges that lie ahead in the dynamic field of marketing.

Unlocking Marketing Mastery and Redefining Brand Management

October 10, 2023: In light of the dynamic nature of marketing and the science underlying brand management, the Jio Institute, Ulwe campus, hosted a three-day executive education programme from October 4–6.

The course was designed to train the participants in the application of analytical techniques and research methods that lead to consumer marketing companies' use and making day-to-day decisions. The course led by Prof. Charan also imparted a better understanding of developing and executing marketing strategies. These outcomes were delivered by combining theory with practice and imparting a multi-faceted learning experience. 

Some of the key ideas covered in the course were understanding marketing intelligence by using marketing and business analytics and market research for decision-making, analytics-centered consumer marketing, marketing and retailing mix, and other related concepts.

The participants explored the complexities of advertising, how to use consumer analytics to build consumer loyalty panels, how to expand the reach of search advertising with Google ads for better outcomes, and how to harness the power of marketing analysis.

Navigating Through the Sports Industry Landscape

October 03, 2023: Over the last ten years, the sports sector in India has grown at an exponential rate, coinciding with the emergence of digital marketing. Industry experts convened for a panel discussion on Sports Consultancy and Navigating the Landscape of Opportunities in the Sports Industry – Sports Marketing and Operations, with the aim of shedding light on the historical, contemporary, and prospective trends in integrated sports marketing. The purpose of this event was to inform and inspire experts and enthusiasts about the dynamic field of sports marketing and operations.

The conversation covered a wide range of topics related to the sports business, including the rise of league sports, the impact of technology, fan expectations, and the fascinating future of sports marketing.

The rapid expansion of league sports in India during the last ten to fifteen years, which has coincided with the rise in digital marketing, was one of the main topics of discussion during the panel discussion. Sportz Interactive’s (SI) Chintan, Director of Content Management Business, observed that these two trends have in fact become entwined. He stressed the essential function that digital marketing has played in raising fan engagement and broadening sports leagues’ reach. With more than 14 years of expertise in digital product development and brand storytelling, he contributed to highlighting the significance of digital solutions for attracting, retaining, and commercialising sports fans.

The evolving landscape of fan expectations and how marketing tactics have changed to satisfy these demands were also discussed. The importance of providing integrated solutions across sponsorship, athlete representation, events, digital media, and sports CSR advisory was stressed by Toshan, co-founder and director of Meraki Sport & Entertainment. According to him, it’s critical to comprehend and satisfy fan expectations, and sports marketing tactics need to change all the time to keep up.

The metaverse, artificial intelligence, and other topics were discussed in relation to technology’s role in the sports industry. The panellists focused on the ways in which technology is improving fan experiences—from tailored content recommendations to fully immersive virtual stadiums. They emphasised how crucial it is to maintain technological leadership in order to compete in the sports industry.

All in agreement, sports marketers have a bright future ahead of them. Professionals and enthusiasts alike can take advantage of the many opportunities presented by the industry’s dynamic nature, which is driven by innovation and changing fan preferences. Success in the field of sports marketing and operations requires embracing technology, upskilling, and keeping up with the newest trends.

Important insights into the trends, methods, and strategies influencing sports marketing and operations were offered by the panel discussion. Those who are flexible and creative will be at the forefront of this fascinating and rapidly expanding sector as the sports industry develops further.

Charting the Future of Higher Education

September 27, 2023: Artificial intelligence (AI) is set to become a major player in the rapidly changing global higher education scene. Its revolutionary potential extends to all areas of education, so we must anticipate and maximize its good effects from the beginning. Professors Russell Cross, Therese Hopfenbeck, and Lisa McKay Brown led a delegation from the University of Melbourne on a promising visit to Jio Institute, with the goal of staying ahead of the curve.

Their visit was crucial to comprehending the developments in AI education today. The group thoroughly examined the Jio Institute's resources and facilities, evaluating how these elements enable students to learn as much as possible.

The senior leadership of Jio Institute had lengthy discussions with the University of Melbourne staff about improving their higher education offerings. The key idea was that in order to match education with the ever-changing business environment, curricula should be customized and industry-intensive projects should be integrated.

Additionally, both parties looked into potential avenues for cooperation between the Jio Institute and the University of Melbourne. Discussions about joint initiatives were spurred by common interests; these projects would facilitate the sharing of best practices in education and connect the potential of Jio Institute with the University of Melbourne's worldwide vision.

This visit was a major step toward focusing on innovation and cross-border collaboration as we shape higher education through the lens of artificial intelligence.

Exploring Synergy For New Age Educational Vision

September 20, 2023: The senior leadership of Monash University, including Prof. Sarah McDonald, Pro Vice-Chancellor (Student Experience), and Prof. Sharon Pickering, Acting Provost and Senior Vice-President, visited Jio Institute in keeping with the mission of building global ecosystems for higher education.

The Monash team had an extensive tour of Jio Institute and had productive conversations with key leaders of Jio Institute throughout their visit. In order to stay up with the rapidly evolving industry scene, they concentrated on improving higher education programs by introducing industry-focused projects.

Additionally, both sides looked at potential future cooperation between Jio Institute and Monash University, especially on initiatives that matched their shared interests. Aligning the potential of Jio Institute with Monash's global aim of establishing significant collaborations in the education sector was an important topic, as was the sharing of best practices in education.

Transforming Skill Development in Education

September 19, 2023: Prof. Dr. Neharika Vohra’s lively conversation with the Jio Institute staff and students brought to life the idea of creating new pathways for vocational training to add practical value to formal education. Training to be skilled is similar to training to be resourceful.

In her speech, Dr. Neharika discussed the importance of investing in skill sets and assisting individuals in determining which skill set will best advance their careers in their chosen fields. She also emphasised the importance of investing time and effort into researching the most up-to-date and in-demand skill sets across various industries.

Drawing on her extensive background, Dr. Neharika discussed her experience founding specialised academic divisions devoted to vocational education, intended to foster the career development of worthy pupils. Her main point was that curriculum design requires ongoing research and innovation. “Skill sets cannot afford redundancy; thus, in order to democratise the impact of purposeful education, our courses must remain aligned with the ever-evolving industry trends,” she firmly declared.

She reiterated that courses ought to be made to withstand the dynamic nature of the different industries, where new demands from both working professionals and students are continually being made and the definition and scope of relevant skill sets are always shifting.

The staff and students who attended the session raised some interesting questions. They wanted to know what insights Dr. Neharika had gained from her extensive experience in the field, as well as how they could improve their skill sets and adjust to the ever-changing nature of the job market to remain relevant and in demand.

At IIM Ahmedabad, Prof. Dr. Neharika teaches in the department of organisational behaviour. Her areas of interest in academia and research are cross-cultural management, diversity and inclusion, and gender issues in leadership in organisations.

Education Can Help Build Stronger Diplomatic Bridges

September 18, 2023: India's Look East policy has only strengthened India's standing and given her relations with its neighbors in Southeast Asia more weight. The bilateral relationship between Singapore and India is one such historical relationship that has gotten stronger throughout the years. During his visit to Jio Institute, His Excellency Cheong Ming Foong, the Consul General of Singapore (Mumbai), also expressed similar sentiments. Engaging with the students, Mr. Cheong offered his perspectives on future innovation and other partnerships with India.

The top diplomat from Singapore was hosted by Jio Institute. He was given a comprehensive tour of the campus and the sports complex, and he also heard a presentation about Jio Institute's current and future objectives, which include setting the standard for innovation in research and academics.

During his conversation with the Jio Institute's students and faculty, H.E. Mr. Cheong emphasized the parallels between the ecosystems of Singapore and India, as well as the potential for future technological innovation and the development of new skill sets through education at various levels that will be advantageous to both nations in the near future.

In addition, he emphasized the great potential for future academic collaborations between Singapore and India and reaffirmed the idea that both nations can eventually benefit greatly from one another's progress. Mr. Cheong continued by saying that Singapore can learn a lot from Indian systems, such the UPI payment systems, and how to apply those lessons to its own system. While presiding over the interactive session, Dr. Ravichandran emphasized that India might take a cue from Singapore on how to focus education on developing a diverse range of skills.

Project Director, Dr. Palak Sheth, congratulated H.E. the Consul General. She stressed Jio Institute's dedication to establishing a long-term, sustainable relationship with Singapore and to providing all the support and encouragement needed to maintain this relationship strong and mutually beneficial for the research and student communities in both nations. She also thanked H.E. Cheong for visiting Jio Institute. Zacchaeus Lim, the Singaporean vice consul general stationed in Mumbai, accompanied H.E. Cheong.

Seeking New Paths Through Academic Exchange and Innovation

September 18, 2023: The Jio Institute was honored to have professors and MBA IT students from Hochschule Mainz University of Applied Sciences in Germany as guests. The vice president of the delegation, Professor Dr. Anett Mehler-Bicher, Professor Bernhard Ostheimer, and founder and advisor of VIVA Consultants, Dr. Alok Jain, headed the group.

The academic coordinator and faculty member of the Artificial Intelligence and Data Science course, Prof. Manoranjan Pradhan, gave the Hochschule Mainz University students a comprehensive tour of Jio Institute during their visit. The German students learned more about the subject via Prof. Pradhan's insightful talk.

The visiting group and the AI & DS students from Jio Institute engaged in a lively discussion over lunch as part of their cultural exchange experience. They discussed many facets of their curriculum and shared their individual learning experiences throughout this session. This was a thought-provoking exercise that allowed students to recognize and value one another's rewarding educational experiences.

The party visited the Reliance Corporate Park later in the day, where they experienced the Jio 5G Experience Zone firsthand. In order to further improve the flow of ideas and experiences, the day ended with a series of knowledge-sharing sessions in which senior leadership teams conversed with Hochschule Mainz University students.

Embracing the AI Challenge with New Age Skill Sets

September 05, 2023: Whether we like it or not, artificial intelligence (AI) is advancing at a breakneck pace into every aspect of human existence and will undoubtedly play a crucial role in the future.

In order to address issues, explore ethical, policy, and practical implications, and discuss the most recent advancements in artificial intelligence, Jio Institute arranged a special conclave for its students and alumni titled “Embracing AI Disruption – Skill Sets Required in the Changing Workplace.”

Industry insiders from a range of disciplines discussed the extent of AI disruptions and offered their insights. They claimed that while AI will require skill adaptation, it does not pose an inherent threat to jobs. The speakers also emphasised the significance of modernising laws that are already in place, such as the Digital India Act, which has not changed in 20 years despite numerous changes in the global and Indian digital landscapes.

Most speakers agreed that rather than being viewed as a challenge, AI should be seen as an opportunity. There were differing opinions as well, with some speakers believing that new opportunities will arise and some jobs will become obsolete. They contended that AI technologies should be seen as an opportunity to adapt, evolve, and learn.

The conclave was planned as a component of the Jio Institute students’ collaborative learning programme, with the goal of exposing students to real-world scenarios—which is the foundation of experiential learning.

Speakers on the panel included Mr. Samir Shah, an executive director at PwC with expertise in data and analytics; Mr. Arindam Ghosh, chief technical officer and head of corporate strategy and digital at Star Union Dai-ichi Life Insurance Co. Ltd.; and Dr. Subi Chaturvedi, global senior vice president and chief corporate affairs and public policy officer at InMobi. Dr. Raveendra Chittoor, dean of Jio Institute’s School of Professional Studies & Executive Education, moderated the panel.

New India's Youth and The Power of Visionary Education

September 01, 2023: India is in its golden age, and it is crucial to inspire its young people to become leaders in their own right as entrepreneurs. Leaders who will lead India while simultaneously contributing to the global solution of problems. The Chief Human Resources Officer (CHRO) of Pidilite, Rahul Sinha, most recently reinforced this idea when he visited Jio Institute. In addition to seeing the state-of-the-art campus, he engaged the student body in an engaging discussion that highlighted the value of time, resources, and youth potential.

He offered insights into the distinctive work environment at Pidilite, where employees are urged to cultivate a body of work and a personality that go beyond simple employment. He reaffirmed the notion that India has a vast pool of youthful talent that has the power to drastically alter the course of history. He emphasized how crucial it is for India to contribute to global and national prosperity.

Sinha explained that the secret to maximizing young people's potential is to inspire them to become compassionate business owners with innovative problem-solving techniques. He underlined that encouraging this culture of entrepreneurship is essential to directing their strengths toward solving urgent problems.

He emphasised Jio Institute as a shining example of forward-thinking education suited to India's changing demands and said that upskilling educational institutions is a lighthouse that may propel India into a prominent position among world leaders.