Maruti Suzuki inks pact to launch BBA in Retail Management; 380 students to be trained

Under this MoU, the course curriculum will be jointly curated by Maruti Suzuki and CUTM in line with the UGC guidelines. According to the official statement, the course curriculum is tailored to suit the automobile industry requirements

Maruti Suzuki India Limited has collaborated with Centurion University of Technology & Management (CUTM), Odisha (Bhubaneswar campus) to launch a three-year industry-oriented BBA in Retail Management course from 2023-24 academic year. The collaboration took place by signing a Memorandum of Understanding (MoU).

Under this MoU, the course curriculum will be jointly curated by Maruti Suzuki and CUTM in line with the UGC guidelines. According to the official statement, the course curriculum is tailored to suit the automobile industry requirements, the company said in a media release. The course is split into one-year classroom training and two-years ‘On-the-Job Training (OJT) at Maruti Suzuki dealerships to enable students to understand and strengthen their skills in real working conditions and to make them job-ready.

‘Earn While You Learn’ model

The programme follows the ‘Earn While You Learn’ model, enabling the students to earn a stipend during their two-year ‘On-the-Job Training’ at the Maruti Suzuki dealerships. On completion of the course and based on the performance of the students, Maruti Suzuki will support placement across Maruti Suzuki dealerships in the state.

BBA in Automobile Retail is a part of Maruti Suzuki’s Skill Development initiatives, where it partners with universities across the country to offer Industry Integrated Degree Programme for students.

Maruti Suzuki has tied-up with six universities: Shri Vishwakarma Skill University (Gurgaon), Delhi Skill & Entrepreneurship University (Delhi), Savitribai Phule Pune University (Pune), GLS University (Ahmedabad), Tata Institute of Social Sciences – School of Vocation Education (TISS-SVE) (Mumbai), and B.K. Birla College (Kalyan). A total of 380 students are being trained as a part of these partnerships across different cities.

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