IIM Visakhapatnam business conclave discuss evolving business, technology dynamics

The first panel discussion was conducted on the theme of ‘borderless brand experience: the hybrid future of brands.’ The discussion centred around omni-channel branding. The panel members also discussed how e-commerce came to the rescue during the pandemic and changed the way consumers purchase.

Indian Institute of Management-Visakhapatnam conducted a two-day annual business festival ‘Vriddhi’. IIM-V director Professoressor M Chandrashekhar inaugurated the event on Saturday. Speaking on this occasion, Professoressor Chandrasekhar said that about 25% of the start-ups are based on fin-tech. “Given this context, IIMV is focussing on developing an entrepreneurial mindset in the young minds using our TIDE Centre,” said the IIMV director. Professor Shivshanker Patel addressed the guests and panellists coming from diverse backgrounds.

Jockey India CMO Karthik Yathindra delivered a keynote session. He opined that it is the intrinsic nature of human beings to try to evolve and get better. “And, so it applies to businesses, products, and services as well. Humans jump from one growth phase to another where innovation lies. There are four major factors that pushes any business for reinvention; customer, who want things to be better, faster, easier and cheaper; macro-environment, which forces to reinvent in order to survive; technology, the new normal; and competition, with newcomers walking into the industry, disrupting it and replacing the market leaders,” said Karthik Yathindra.

The first panel discussion was conducted on the theme of ‘borderless brand experience: the hybrid future of brands.’ The discussion centred around omni-channel branding. The panel members also discussed how e-commerce came to the rescue during the pandemic and changed the way consumers purchase.

Professor Priyavrat Sanyal kicked off the event moderated by Professor. Preeti Virdi. The other panellists included Radhika Subramanian (head of channel management, Godrej and Boyce), Manish Gupta (india sales head for SMB Business, NielsenIQ), Javed Khan (VP, head of engineering, Arzooo) and Hari Prakash Karcherla (strategic leader, Ex-VP/GM, CEAT Valvoline, Tata Motors).

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