IIM Visakhapatnam launches Digital and Social Media Marketing programme
A total of 57 working executives from various industries have enrolled in the programme. The nine-month-long programme will be conducted online.
The Indian Institute of Management Visakhapatnam launched the Post Graduate Certificate Programme in Digital and Social Media Marketing. It is designed by the experienced faculty of IIM-Visakhapatnam to enable marketing professionals to understand strategies and tactics to optimise digital and social media platforms.
The programme aims to impart essential knowledge of several basic and advanced techniques to the participants by engaging them in hands-on exercises, simulations, case studies, projects, and scenarios in real business contexts. Marketing Management, Consumer Behaviour, Search Marketing, Social Media Marketing, Google Analytics, Google AdWords, and Digital Marketing Analytics are some of the major components of the programme.
"The Post Graduate Certificate Programme in Digital & Social Media Marketing from IIM Visakhapatnam helps you navigate the world of online promotion and ensure excellent return on investment (ROI). Additionally, it endows you with industry-relevant practical and theoretical knowledge so you can overcome business obstacles and ascend the corporate ladder," reads the official notification.
"Just like air, smartphones are everywhere. It has revolutionised the way we ingest news, entertainment, social interaction, business communication, and other types of content thus making it difficult for us to live without one. Naturally, this has caused the field of Digital Marketing to grow and expand enormously creating endless opportunities. As a result, businesses in every industry need efficient Digital Marketing Managers to promote their products, services, and brands through the use of the internet and other forms of digital communication to engage, connect, and interact with potential customers," added the notification.
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