IIM Indore, University of Liverpool jointly launches Global Sports Business Management Programme

Designed to provide participants with a comprehensive understanding of various aspects of sports business, including sports marketing, sponsorship, event management, and leadership, the course has been developed by experts from IIM Indore and the University of Liverpool.

Indian Institute of Management (IIM) Indore has launched a Global Sports Business Management Programme in collaboration with the University of Liverpool.  The institution has signed a Memorandum of Understanding (MoU). The agreement for this collaboration was signed by IIM Indore’s Director, Professor Himanshu Rai, and Professor Julia Balogun, Dean of the University of Liverpool Management School.

Designed to provide participants with a comprehensive understanding of various aspects of sports business, including sports marketing, sponsorship, event management, and leadership, the course has been developed by experts from IIM Indore and the University of Liverpool. It includes interactive teaching, case studies, real-world examples, and practical exercises to ensure a holistic learning experience, according to the official statement released by the institute.

9-Month programme spreading over five stages

Spanning over 8-9 months, the programme is structured into five stages. The first stage kicks off with a five-day on-campus session at IIM Indore, fostering interactive discussions and immersive learning. Following this, participants will engage in online live classes during the second and fourth stages, delivered jointly by IIM Indore and the University of Liverpool, offering flexibility and convenience. The third stage offers a unique opportunity for participants to immerse themselves in the global sports business landscape with a five-day session at the University of Liverpool, providing invaluable insights from industry experts. The programme will conclude with a three-day on-campus session at IIM Indore, consolidating learning and preparing participants for their future endeavors in sports business management.

Professor Rai emphasized the importance of sports business management in today's dynamic landscape, stating, "Sports have emerged as a significant sector driving economic growth worldwide. With initiatives like the Fit India Movement, people of all ages are including sports in their fitness regime. We have launched this programme with the aim to equip aspiring sports business professionals with the knowledge and skills needed to excel in this rapidly evolving industry. This collaboration with the University of Liverpool marks a significant milestone in our efforts to provide cutting-edge education in sports business management, beyond boundaries."

This programme stands out for its holistic approach to sports business management, covering a diverse range of topics essential for success in the field. Participants will delve into global debates and contemporary issues, evaluate stakeholders and governance structures, and critically assess sports brands and market dynamics, he said.

"We are delighted to offer this transformative programme that will empower participants to capitalize on the vast opportunities in the sports business industry," said Prof. Rai. "Sports unite everyone irrespective of their nation, and thus, through our collaboration, we aim to nurture a new generation of sports business leaders who will drive innovation and growth in the global sports market."

Professor Julia Balogun also expressed her delight on the occasion.  “I am delighted to see the launch of the Global Sports Business Management Executive Education programme, which will be run as a joint programme between IIM Indore and the University of Liverpool Management School”, she said. We look forward to establishing more collaborative ventures between our institutions. The programme builds on the expertise of faculty within both IIM Indore and the University of Liverpool Management School’s Centre for Sports Business. “It will be of great benefit to those in, or aspiring to, careers in sports business”, she added.

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