M.A. in Advertising and Marketing Management 

at Amity University Lucknow, Lucknow

Amity University Lucknow is well known and recognised university in India. The campus is accredited with A+ Grade by NAAC, Bar Council of India, Council of Architecture, National Council of Teachers Education, and Distance Education Council. Further, the university is a member of AIU and is included in the universities' list that is maintained by the International Association of Universities (IAU). Amity University Lucknow offers BPharma (Hons) course as an undergraduate degree, that last for three years. The cost of the programme is around INR 8.6 lakh. Comparing the fees and the package offered recently, which is around INR 25 LPA and INR 6 LPA  (the highest and the lowest, respectively), its can be stated that Amity University Lucknow offers a good ROI on its BPharma (Hons) course. The top recruiters who participated during the recent placement drives at Amity University Lucknow included Samsung, JP Morgan, Wipro, Infosys, HCL, Accenture, etc..

Candidates can get an admission to Amity Lucknow without CUET will depend on the course they have registered for. Admission to programmes like BBA and BCA, CUET-UG score is required. For BTech, aspirants do have options of other entrance-exams like AMCAT or JEE Main National/ State Entrance Exam. For MBA, aspirants need to qualify CAT/ MAT/ XAT/ GMAT/ NMAT/ AMCAT for admission. Apart from these, admission to other courses is mostly based on merit in the last qualifying exam.

Amity University Lucknow is well known and recognised university in India. The campus is accredited with A+ Grade by NAAC, Bar Council of India, Council of Architecture, National Council of Teachers Education, and Distance Education Council. Further, the university is a member of AIU and is included in the universities' list that is maintained by the International Association of Universities (IAU). Amity University Lucknow offers BA course in as an undergraduate degree, that last for three years. The cost of the programme is around  INR 2.1 lakh to INR 11.5 lakh, as per the specialisation. Comparing the fees and the package offered recently, which is around INR 25 LPA and INR 6 LPA (the highest and the lowest, respectively), its can be stated that Amity University Lucknow offers a good ROI on its BA course. The top recruiters who participated during the recent placement drives at Amity University Lucknow included Samsung, JP Morgan, Wipro, Infosys, HCL, Accenture, etc..

Amity University Lucknow has not released placement data for BTech. However, below is the overall package offered to students:

Particulars	Placement Statistics
the highest package	INR 25 LPA
Average package	INR 6 LPA

{Source: M.A. students & alumni}

Here's an overview of what current students and alumni think:

Infrastructure and Facilities
* The campus has modern and well-maintained infrastructure, including air-conditioned classrooms, libraries, and laboratories.
* The hostel facilities are comfortable, with options for AC and non-AC rooms, along with amenities like laundry services and a gym.
* The college has a good cafeteria with a wide range of food options.

Teaching and Curriculum
* The faculty members are knowledgeable and supportive, with a focus on hands-on learning and industry exposure.
* The course curriculum is regularly updated to reflect industry trends and requirements.
* Seminars, workshops, and projects are incorporated into the syllabus to enhance learning.

Placement and Internships
* Almost 100% of students secure placements, with many opting for internships with reputed organizations like Wunderman Thompson, Markets and Markets, Ad Factor, and others.
* The highest salary package offered is around INR 12 Lacs, while the average package is approximately INR 8 Lacs.
* Industry connections and networking opportunities are encouraged throughout the program.

Campus Life and Events
* The college organizes various events, including Amiphoria (the annual festival), cultural events, and sports competitions.
* Student clubs and associations are active, offering opportunities for personal growth and skill-building.

Overall, Amity University Lucknow appears to offer a well-rounded education with strong emphasis on practical learning, industry connections, and a welcoming campus environment. While individual experiences may vary, these factors contribute to its reputation among students and alumni alike.

{Source: MCA students & alumni}

Effectiveness of Placement Cell for MCA Courses at Amity University Lucknow

Based on the feedback from students and alumni, here's an overview of the effectiveness of the placement cell for MCA courses at Amity University Lucknow:

* Strong Industry Connections: The university has strong connections with industry leaders, providing great opportunities for internships and placements. This ensures that students get hands-on experience and exposure to real-world projects.

* Active Placement Cell: The placement cell is very active, working tirelessly to ensure that every eligible student gets a good placement. This includes coordinating with top companies like IBM India, Yamaha Motors Solution India, Cisco, and many others.

* High Package Offers: The university consistently offers high packages to its students. For instance, the highest package offered last year was INR 25 LPA, and the average package stood at INR 4 LPA.

* Collaboration with Renowned Companies: The placement cell collaborates with prominent companies like HCL, Paytm, and Grow for placements, ensuring that students have access to diverse job opportunities.

In summary, the placement cell at Amity University Lucknow is effective in providing students with industry-connected learning experiences, internship opportunities, and high package offers. The cell's efforts result in a significant number of students securing jobs with leading organizations.

Yes, Amity Lucknow provides direct admission to candidates fufiling the below-mentioned criteria:

• Candidates must pass Class 12 (CBSE/ ISC/ State Boards) with at least 80% aggregate for direct admission to UG courses. Aspirants eligible for direct admission get exemption from the entrance exam.
• Aspirants with at least 70 percentile in CAT/ MAT exam are eligible for direct admission to MBA course. Such candidates are exempted from entrance test and can directly come for GDPI round.
• Direct admission is not applicable on non-MBA course.

CUET UG 2025 exam will be conducted tentatively in third week of May 2025. The mode of examination will be CBT (Cmputer Based Test). NTA will release the official notification for CUET UG exam date before the release of notification. Candidates will be able to know exam details through CUET UG information bulletin. NTA will conduct CUET UG 2025 exam in multiple phases depending upon the number of candidates registering for the exam. Registered candidates will know the exact CUET UG exam on release of the hall ticket. Candidates will have to report at the alloted exam centre on the day of the examination. The exam will be held in two to three slots each day depending upon the subject combinations chosen by the candidate.

According to the latest students’ reviews on Shiksha page, the highest package offered during the recent Amity University Lucknow placements stood at INR 45 LPA. The same is tabulated below:

Particulars	Placement Statistics
Highest package	INR 45 LPA

Note: The highest package mentioned above has been taken from students’ reviews on the Shiksha page.

The CAT exam is always conducted on the last Sunday of November every year so the CAT 2024 exam is expected to be conducted on Nov 24, 2024. Official announcement of the CAT 2024 exam date will be made by the convening IIM on Jul 30, 2024. The announcement will be made at the iimcat.ac.in website as well as in all the national dailies across India. We at Shiksha also notify the aspirants through our communication channels. Registrations cum application process for CAT 2024 will begin from the first week of August and end in the third week of September 2024.

Check below CAT exam dates for last five years:

• CAT 2023: November 26
• CAT 2022: November 27
• CAT 2021: November 28
• CAT 2020: November 29 
• CAT 2019: November 24