All about Tourism Management programme at Prestige Institute of Management, Gwalior

According to the United Nations World Tourism Organisation (UNWTO), global tourism was expected to reach 1.6 billion by the year 2021, and although the Covid crisis has halted the travels, the potential of tourism as soon as the world gets safe is unbounded. To endure with the global travellers, making their visits worth it, and expanding the scope of tourism in an area, the students go through a meticulous course of Bachelor of Tourism Management, provided by several proficient colleges.

What is a Bachelor of Tourism Management (BTM) course?

Tourism Management is a multidisciplinary field of study which encompasses activities related to the tourism and hospitality industries. Considering the study in travel and tourism, Bachelors of Tourism Management (BTM), is an undergraduate course spanning 6 semesters of training students in transportation management, tourism documentation, through the teachings on principles of management, HRM, etc. It prepares candidates for holding managerial positions in food, accommodation, and tourism departments. The three important areas of tourism management are:

• Business Administration (finance, human resource, and marketing activities)
• Management theories and principles
• Tourism industry (voyage accommodation, environmental factors, and tourism groups).

Scope of Bachelor of Tourism Management programme:

The course of BTM qualified the graduates to take over specialist and managerial positions in the tourism and travel industry so as to study further. The programme includes all the core topics and additional materials required to hone the abilities needed in the broad tourism industry. Tourism management involves projects related to the tourism and hospitality industries and different aspects of business management.

Different areas where a graduate of Tourism Management can work are:

1. Tour Manager: The main role of a Tour Manager is to ensure that the tour of the tourists goes as smoothly as possible and they enjoy themselves during their holiday. A tour manager must hold language skills and understanding about climate, customs, and tourist tendencies. They should also possess networking and customer service skills. Some details of their job profile are:

• Accompanying tourist groups (native or foreign);
• Welcoming guests/tourists and arranging for their food, itineraries, and destinations;
• Resolving logistical problems and coordination with travel agents;
• Checking tickets and other relevant documents, as well as attending to special requirements such as seat allocations, passport or immigration issues;
• Dealing with emergencies.

2. Hotel Manager: Hotel Managers are expected to know the ins and outs of any issue related to the hotel. They are responsible for hotel management practices, and relevant laws and guidelines. The function of a hotel manager is to manage employees and day to day operations of a hotel. Their management is inclusive of front-of-house reception, food and beverage operations, budgeting, and financial management. Some details of their job:

• To analyse and interpret financial information;
• Executing efficient marketing procedures to promote the hotel’s services;
• Monitoring sales and profits;
• Inspecting services and property regularly, by enforcing strict compliance with health and safety norms.

Why BTM course from PIMR (Gwalior)? 

PIMG in Gwalior, established under the Government of Madhya Pradesh, Higher Education Department, is affiliated to and certified  by Jiwaji University, Gwalior and approved by All India Council for Technical Education (AICTE). It is autonomous, UGC NAAC accredited ‘A’ Grade institute and its MBA programme is accredited by NBA. The institute was set up in the year 1997 by Prestige Education Foundation, Indore under the Societies Registration Act 1860. The main function of the Foundation was to meet the widely felt need for globally oriented Management and Information Technology education and train the professionals for essential services. The Institute has grown to be recognized as a premier institute for higher learning. Have a look at some of its prominent features:

• Excellent placements- highest package Rs. 3.10 lakhs/year and avg package of Rs. 2.60 lakhs/ year.
• The student appeared in at least sixteen proactive GDs.
• The students make at least 36 classroom presentations; 6 presentations in each semester.
• The students are sponsored to visit continuous programs arranged by different institutions across the country.
• Tutorials on the French language.
• A team of trained and professionally competent faculty members takes care of communication skills & personality development throughout the three years program.
• Out of class extra support by faulty members to weak students.
• Students are taken on excursion tours & adventure courses (once a year).
• Every year students go on at least one industrial visit in organisations.
• Students undergo 6 weeks rigorous summer internship after the IV semester.
• Students prepare destination profiling reports and travelogues.
• Full support for online classes counseling and courses- as per industry demand.
• Reasonable fee structure Rs 30,000/- per semester.
• Free of cost more than 18000 books from the library on returnable basis.
• Free of charge more than 8000 E-books open to students for browsing & downloading.
• 5 days of classes in a week (Monday-Friday).
• Free of cost continuous communication & personality development for the programme duration.
• Regular performance updates given to parents.
• Entrepreneurial guidance and support are provided. 

Highlights of PIMG:

• Approved by the Higher Education Department, M.P. Govt.
• UGC-NAAC Accredited ‘A’ category and autonomous institute.
• Affiliated to NAAC ‘A’ certified Jiwaji University, Gwalior.
• Team of highly qualified & experienced faculty including 28 doctorate holders.
• Regular classes with 75% compulsory attendance.
• Customary additional mural lectures by administrators from industries and administration.
• Summer training with MNCs such as Thomas Cook, Cox & Kings, MMT.
• All-round development of students through participation in national & international seminars, conferences, workshops & events organised by other institutes throughout the country.
• National Level management & IT fest.

Note: The views expressed in this article are that of Prestige Institute of Management, Gwalior and do not reflect/represent those of Shiksha