MICA – The School of Ideas, Ahmedabad is one of the specialised Management B-Schools in the APAC, situated at the intersection of Business, Marketing, Creativity, and Communication. The global and national partnerships enhance learning and networking with various immersions and real-time experiences like MI-IMPACT, Rural immersion, and international immersion. These immersion activities make the postgraduate courses offered at MICA to stand out as a globally benchmarked holistic, empathetic, and creative management program that will build competencies in digital transformation, marketing and experiential learning through a cutting edge and contemporary curriculum, innovative pedagogy, multidisciplinary research and learning outcomes relevant to emerging industry trends in technology, analytics, governance, innovation, entrepreneurship, and societal impact.
An Immersive Experience:
The MI IMPACT Immersion Course, launched in 2019, offers the students at MICA an opportunity to undertake live problem-solving projects (PSP) from organisations across various industries and geography. Every year MICA’s second-year PGP students proceed for rural immersion across rural parts of India in collaboration with Corporate Foundations, Government Institutions, and Social Sector Organizations. The International Immersion program allows the students to learn from globally renowned Professors in an academically stimulating environment, which helps them prepare better for global opportunities. The immersion helps the students to understand the international business ecosystem and prepares them for the cultural and social sensitivities of the world’s economy.
MICA is not just another B-School; it is a gathering of unique individuals, each with a story and passion for expression. Its spirit lies in grasping contemporariness and addressing the needs of an ever-changing environment. The MICA brand assures the effective delivery of Strategic Marketing and Communication solutions to the industry, government, and community.
MICA students are academically gifted, creatively talented, and well-rounded young adults. They are high-performing independent spirits who are rewarded for challenging conventions. MICAns have never failed to live up to this image with their undying zeal, passion, and dedication, showcasing the #MICAnEdge at every step. MICAns have not only represented but always added to the glory of MICA in numerous case competitions and business fests. 2022 has been an excellent year for MICA; students have conquered almost all prominent national-level competitions like TVS Credit E.P.I.C Season 4, Titan Elevate, Flipkart WIRED 6.0, ABFRL ShowStopper 2022, Dabur Verve Hackathon 2022, TATA Steel Steel-a-thon 2022, P&G CEO Challenge to name a few.
Along with specialised curriculum prowess, MICA focuses on sculpting its students into their best selves.
Note: The views expressed in this article are that of MICA and do not reflect/represent those of Shiksha
Shiksha writer
News & Updates
Photos & Videos
+17
Contact Details
Address
Mudra Institute of Communications
Telav - Ghuma Rd,
Shela, Ahmedabad ( Gujarat)
Get details of Similar Colleges
Student Forum
Anything you would want to ask experts?Answered 2 months ago
Yes, You can get admission into MICA with 70 percentile in CAT/XAT/GMAT followed by performance in MICAT exam and GE PI round. Admission to MICA is typically done based on competitive exams scores like XAT/ GMAT/ CAT. MICA provides 20 percent weightage to the above entrance exam while selecting cand
S
Contributor-Level 9
Answered 3 months ago
Yes, candidates seeking admission to PGP (PGDM/ PGDM-C) course at MICA must qualify for MICAT. Based on the MICAT scores along with the scores obtained in national-level entrance exams such as CAT, XAT and GMAT, the institute shortlists candidates for the next round.For the PGDM-C Admissions in MICA
S
Contributor-Level 9
Answered 3 months ago
There isn't a specific "best" branch at MICA, but the institute's academic approach is focused on strategic marketing and communication management. MICA's flagship program, the Post Graduate Diploma in Management - Communications (PGDM-C), is known for its marketing specializations, including: Adver
S
Contributor-Level 9
Answered 3 months ago
Eligibility criteria: To be eligible for direct admission in MICA, candidates must meet the criteria set by the institute, which typically includes a bachelor's degree from a recognized university with a minimum percentage, along with a valid score in entrance exams like CAT, XAT, GMAT, or MICAT (MI
S
Contributor-Level 9
Answered 3 months ago
MICA Ahmedabad offers various PG level degrees in full time mode and apart from that institute also offers online and short terms programmes. Students will have to go through three step procedure for admission to this course. Firstly, they would have to appear for the exams as per the requirement of
A
Contributor-Level 10
Answered 4 months ago
Before the deadline, candidates who wish to take the MICAT exam must fill out and submit the registration form. The MICAT registration deadlines differ for each of the two exam stages. The first exam phase of the MICAT exam registration closes in the third week of November, based on historical trend
M
Contributor-Level 10
Answered 4 months ago
While both MICA and IIM Nagpur provide excellent courses in digital marketing, the orientation is different. MICA gives very specialised education in marketing and communication; thus, an advanced certificate in Digital Marketing and Communication is provided covering all aspects of digital strategi
K
Contributor-Level 8
Answered 5 months ago
Based on the feedback from students and alumni, here are the key points to consider:
* High-quality placements: MICA offers excellent placement opportunities, with 50-60% of students getting placed at top companies like IBM, Goldman Sachs, Flipkart, KPMG, Accentur
A
Beginner-Level 1
Can I get into MICA with 70 percentile?