B.M.M. (Bachelor of Mass Media) Syllabus 2024: Subjects, Semester-wise Syllabus PDF, Top Colleges, Books
Akansha BishtContent Writer
A Bachelor of Mass Media opens up scope for those who wish to work in the media and communication field. It is a vast field, and one can opt for this stream irrespective of any background. It covers subjects related to communication and mediums like newspaper, radio, TV, etc., in the three-year course spread over six semesters. You can also choose specialisations, such as journalism, advertising, public relations, etc., after the second year, but this varies from one institution to another.
- Syllabus – Important Facts for Bachelor of Mass Media
- List of Subjects in Bachelor of Mass Media
- 2.1 Typical Core Subjects for Bachelor of Mass Media
- 2.2 Typical Elective Subjects for Bachelor of Mass Media
- Detailed Syllabus for Bachelor of Mass Media
- Specialisations offered in Bachelor of Mass Media
- Books and Authors Related to Bachelor of Mass Media
- Entrance Exams for Bachelor of Mass Media
- Syllabus for Distance Program in Bachelor of Mass Media
- Top Colleges for Bachelor of Mass Media
- FAQs on BMM
Syllabus – Important Facts for Bachelor of Mass Media
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BMM Syllabus: BMM includes all major subjects related to media and imparts knowledge about each aspect to the candidates. The first-year syllabus introduces candidates to basic subjects, such as communication skills, sociology, economics, introduction to literature, and marketing management. The second-year course covers core subjects like journalism, advertising, media studies, radio and television, cultural studies, etc. The candidates must choose between electives - journalism and advertising - in the final year.
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Duration of the course: It is a three-year undergraduate course that focuses on communication, analytical, creativity, and problem-solving skills.
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General examination pattern: Generally, students are evaluated based on group projects, assignments, small projects, mid-semester examinations, and end semester examinations.
List of Subjects in Bachelor of Mass Media
Given below in the table is the list of Bachelor of Mass Media subjects:
Typical Core Subjects for Bachelor of Mass Media
| Subject title |
Subject details |
|---|---|
| Bachelor of Mass Media Research |
The subject teaches concepts of conducting mass media or communication research. It also helps students understand the scientific inquiry to mass media and Communication problems from conceptualisation to research. You will get an overview of
|
| Media Planning and Buying |
This subject helps the students to identify target audiences through comprehensive market research and analysis. The main focus of this subject is identifying and selecting media outlets to place paid advertisements. It is divided into various units such as
|
| Brand Building |
Through this subject, students learn the process of brand awareness and advertising campaigns. The main objective of this subject is to learn how to develop a strong brand strategy and implement it to build strong brand awareness. Some parts of the syllabus include
|
| Business and Magazine Journalism |
The subject teaches in detail how students can research and write news articles and features for various publications and media outlets. It teaches you to write in specific styles and tones for different kinds of publications. It also includes in detail
|
Typical Elective Subjects for Bachelor of Mass Media
| Subject title |
Subject details |
|---|---|
| Press Law and Ethics |
The subject helps in understanding morals and ethics in the press and media. The main focus of this course is to impart knowledge on responsible journalism by strongly basing the argument that media offers a service to freedom of media, media regulation and privacy issues. |
| Advertising Design |
This subject teaches the various aspects of ad designs and creatives. It introduces the applications of designs based on the requirement of clients and the features, functions, appearance, and nature of the product. It also tells the importance of eye-catching graphics and how they communicate the brand's message to customers. |
| Understanding Cinemas |
The subject discusses the design of cinema conventions and how they’ve evolved stylistically over time. It also integrates psychological and culturalist approaches to meaning and reception in novel ways, |
| Public Relations |
The subject teaches students to provide an effective communication process that helps brands and their consumers build mutually beneficial relationships. It also teaches the coordination of communication between an organisation and its public. |
Detailed Syllabus for Bachelor of Mass Media
The syllabus aims to teach students the process of imparting and distributing information to wide segments of the public via mass media. The content also includes the types of media used for the dissemination of information, which includes journalism and advertising as well. The primary objective is to teach students how the content of mass communication influences or persuades the behaviour, attitude, opinion, or emotion of those who receive the information.
| Semester |
Core/Elective |
Subject title |
Subject Details |
|---|---|---|---|
| 1 |
Fundamentals of Mass Communication |
Fundamentals of Mass Communication |
Subject aims to teach students the process of imparting and distributing information to wide segments of the public via mass media. The content also includes the types of media used for the dissemination of information, which includes journalism and advertising as well. The primary objective is to teach students how the content of mass communication influences or persuades the behaviour, attitude, opinion, or emotion of those who receive the information. |
| 2 |
Effective Communication Skills |
Effective Communication Skills |
Students will learn the process of communicating ideas, thoughts, views, information, and data in such a way that the message is received and comprehended with clarity and purpose. They also learn to manage employees and build teams, boost the company’s growth and retain staff, and build strong bonds with their peers. |
| 3 |
Introduction to Media Studies |
Introduction to Media Studies |
Students will learn about media, culture, and communication through this subject. Topics include dialogue, discourse, mass and interpersonal communication, political economics, language, subject-formation critical theory, etc. |
| 4 |
Radio and Television |
Radio and Television |
The students will learn how to create all kinds of media from scratch. The subject will provide hands-on experience of scripting, presenting, and broadcasting in a creative and professional manner. Students will also study history, theory, criticism, and nuts-and-bolts production practices of radio, television, and film. |
| 5 |
Consumer Behaviour |
Consumer Behaviour |
The subject teaches about how people make decisions about what they buy, want, need, or do in relation to the product, service, or company. It teaches how consumer behaviour is important for predicting how potential customers would respond to a new service or product. It also assists in identifying untapped prospects. |
| 5 |
Journalism and Public Opinion |
Journalism and Public Opinion |
The subject teaches in detail how students can research and write news articles and features for various publications and media outlets. It teaches you to write in specific styles and tones for different kinds of publications. It also includes in detail topics such as topic research, editing and production, advertising and marketing, business to business. |
| 6 |
Advertising and Marketing Research |
Advertising and Marketing Research |
This subject teaches the various aspects of ad designs and creatives. It introduces the applications of designs based on the requirement of clients and the features, functions, appearance, and nature of the product. It also tells the importance of eye-catching graphics and how they communicate the brand's message to customers. It also teaches concepts of conducting mass media or communication research. Students understand the scientific inquiry to mass media and Communication problems from conceptualisation to research. |
| 6 |
News Media Management |
News Media Management |
Subject aims to teach students the process of imparting and distributing information to wide segments of the public via mass media. The content also includes the types of media used for the dissemination of information, which includes journalism and advertising as well. The primary objective is to teach students how the content of mass communication influences or persuades the behaviour, attitude, opinion, or emotion of those who receive the information. |
Specialisations offered in Bachelor of Mass Media
You can expect a plethora of options to explore in the field of BMM. It is a wide stream which covers numerous topics and specialisations. Students having a zeal for a particular field can choose to take up these specialisations to fly high in their field of interest. Some of the specialisations are mentioned below:
| Specialisation |
Subjects |
Details |
|---|---|---|
| Journalism |
|
Students who have a passion for journalism often take up this specialisation. It offers in-depth knowledge of news presentation, publishing, broadcasting, etc. Students can choose a specific medium such as digital, print, or broadcast. |
| Advertising and Public Relations |
|
Specialisation in this field opens doors to the advertising industry and other lucrative jobs. The curriculum includes PR strategies, advertising basics, media kits, digital and social media, corporate social responsibility, etc. |
| Photography and Filmmaking |
|
If you are fond of capturing or shooting about every small thing, then you must take Photography and Film Making as your specialisation. The specialisation teaches skills such as image editing, photoshop, scripting, shooting, editing, etc. |
Books and Authors Related to Bachelor of Mass Media
BMM is a practical course and students follow a range of books during their graduation to incorporate their practical exposure with theoretical knowledge. Some of the highly referred books are listed below:
| Subject |
Book title |
Author |
Description |
|---|---|---|---|
| Mass Media and Research |
Vipul’s Mass Media Research |
B Koshy |
The author introduces the research approaches and helps students understand the scope and techniques of media research, utility and limitations. |
| Media Planning and Buying |
Media Planning and Buying |
Prajakta B. Pereira, Bhagyashri B. Dhongade |
The goal of this book is to familiarise students with different media platforms and media planners. It entails the promotional strategy formulation to communicate the brand message in the most effective way possible. |
| Advertising Design |
Vipul’s Advertising Design |
Arvind Parulekar |
The author helps students understand the combination of marketing and design. It teaches the visual artwork developed specifically for advertisements. |
| Press Laws and Ethics |
Introduction to Media Laws and Ethics |
Juhi P. Pathak |
This book teaches in detail about media laws and ethics with excellent examples. It can be used as a reference book for media students. |
| Brand Building |
Brand Building |
Shobha Venkatesh |
The book explains the importance of brand building and awareness. It also provides easy-to-understand steps of brand building for the students. |
Entrance Exams for Bachelor of Mass Media
You can get admission to several top colleges to pursue BMM by cracking entrance exams. Various national-level and university-level entrance exams are conducted to admit students for the BMM course. Some of the entrance exams are listed below:
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DUET
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FTII JET
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IPU CET
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BHU Entrance
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JMI Entrance
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SET
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MU-OET
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MET
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XIC OET
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ACJ
The format of the entrance exam of BMM is split into 4 parts which are critical analysis, data interpretation, English language skills, general knowledge and current affairs. You can go through its syllabus in detail which includes
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Data Interpretation
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General Knowledge
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Current Affairs
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Economics
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Logical Reasoning and Critical Analysis
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English Language and Comprehension Skills
It is also advised to read the newspaper every day, especially the editorial section which is the main essence of the newspaper. It helps aspirants form clear opinions on the recent happenings and incidents. Also, refer to sample papers and previous year's papers to familiarise yourself with the paper pattern.
The difficulty level of DUET, JMI Entrance, BHU Entrance, IPU CET and FTII JET ranges from moderate to high while the rest of the entrances are of moderate level. You can fix your seat in many prominent institutes like JMI, FTII, SRCC, etc, by cracking their entrances.
Syllabus for Distance Program in Bachelor of Mass Media
Those who cannot go for full-time courses can pursue their degrees through distance education. A diploma in BMM is also available for the candidates to pursue. The course may extend up to 6 months or 1 year. These courses are structured in such a manner that they cover the whole course in the given duration. Diploma courses in BMM are open to candidates with a 10+2 certificate, a bachelor’s degree, or even a postgraduate degree.
The top colleges in India for distance education are Annamalai University, Madhya Pradesh Open Bhoj University, Vardhaman Mahaveer Open University, etc. The fee ranges from INR 20,000 to 90,000. The fee difference between full-time and distance programs is INR 30,000 approximately.
Top Colleges for Bachelor of Mass Media
Following are the top colleges for Bachelor of Mass Media in India. They are known for their high-end curriculum, top-notch infrastructure, and cutting-edge facilities and equipment. If you are planning to pursue BMM then choosing one of these colleges for it is a worthy shot.
| College/University/Institution |
Syllabus Links |
|---|---|
| Lady Shri Ram College for Women, University of Delhi |
To be uploaded soon |
| St. Xavier’s College, Mumbai |
To be uploaded soon |
| Jamia Millia Islamia, New Delhi |
Download Here |
| Symbiosis Institute of Media and Communication, Pune |
To be uploaded soon |
| Christ University, Bengaluru |
To be uploaded soon |
| Amity School of Communication, Noida |
To be uploaded soon |
| Mithibai College of Arts, Mumbai |
To be uploaded soon |
| Film and Television Institution of India, Pune |
To be uploaded soon |
| Jai Hind College, Mumbai |
To be uploaded soon |
| Kishinchand Chellaram College, Mumbai |
To be uploaded soon |
FAQs on BMM
Q. What are the prospects of the Bachelor of Mass Media degree?
A. With the acquired knowledge, a BMM graduate can get the following job roles:
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Journalist
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Columnist
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News Reporter
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Editor
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Photojournalist
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Proofreader
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Freelance Writer
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Script Writer
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Director
Q. What are the subjects in BMM?
A. Some subjects covered in Bachelor of Mass Media courses are:
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Media Ethics and Press Laws
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Corporate Communication
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Media and Advertising
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Public Relations
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Photography
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Introduction to Journalism
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Social-Political Activism in Journalism
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Media and Society
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Editing and Copywriting
Q. Is BMM a good career option?
A. Bachelor of Mass Media opens the door to a series of opportunities and is one of the sought-after courses by students passionate about media and journalism. Students can choose from various specialisations and even opt for higher studies in the same field.
Q. What is the salary of a BMM graduate?
A. The salary ranges from INR 2 to 7 lacs per year for BMM Graduates. However, if you’re a fresher, you may expect a salary of INR 2-2.4 lakhs per year. The salary increases with experience and expertise. The salary also varies depending on your choice of career. You can either opt for print or digital journalism, writer or editor, etc. There is a defined salary for each profession.
Q. Will I get a job after the Bachelor of Mass Media course?
A. After completing your three-year Bachelor of Mass Media course, you can become one of the following professionals:
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Journalist
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Columnist
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News Reporter
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Editor
-
Photojournalist
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Proofreader
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Freelance Writer
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Script Writer
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Director
Q. Which is better: Bachelor of Mass Media or Bachelor of Journalism and Mass Communication?
A. Both BMM and BJMC offer great career opportunities and prospects. If you wish to learn about media and society, BMM offers better knowledge. On the other hand, if you are passionate about modern journalism and communication then you can opt for BJMC.
Q. Can science students take BMM in college?
A. Yes, students from any stream can opt for BMM after completing their 12th standard. Make sure you read about the minimum percentage required in class 12th to get admission into BMM.
Q. What is the scope of BMM in future?
A. There are ample opportunities in the field of media and communication. You can go for broadcasting, anchoring, videography, photography, content writing, editing, content management, etc. after BMM.
Q. Is there any entrance exam for the Bachelor of Mass Media?
A. Yes, you can appear for one of the many entrance exams conducted for Mass Media courses. For admission to BMM programs, the most preferred exams are DUET, JMI Entrance exam, IPU CET, SET, MET, XIC OET, ACJ Entrance Exam, and FTII JET.
Q. Can I do a masters after BMM?
A. You can pursue an MBA in Media Management, MBA in Advertising, MBA in Social Media, or Marketing Communication. You can also take up MA in Mass Communication/Advertising/Film Making, etc., from a reputed institute.
Q. Is BMM hard to study?
A. BMM is a combination of theoretical, as well as practical pedagogy. It requires a good amount of passion to complete BMM projects with full zeal and hard work. It is not hard to study BMM but requires passion.
Q. Is journalism a good career?
A. The future of journalism is bright. The communication channels are growing and so is the audience. The field of journalism gives a promising career that plays a key role in nations' development.
Q. What are the core subjects of a Bachelor of Mass Media?
A. The core subjects of BMM are mass media research, media buying and planning, brand building, and business and magazine journalism.
Q. What specialisations do BMM offer?
A. BMM offers specialisations in journalism, advertising and public relations, photography and filmmaking, event management, digital communications, corporate communications manager, etc.
Popular B.M.M. (Bachelor of Mass Media) Specializations
Popular Specializations
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News & Updates
Student Forum
Anything you would want to ask experts?Answered 2 days ago
MH-CET (Maharashtra Common Entrance Test)
Scope: Only for the admissions in the colleges of Maharashtra.
Conducting Body: Directorate of Technical Education, Maharashtra.
Courses Covered: Engineering, medical, law, management, pharmacy, and some humanities courses in Maharashtra colleges.
Eligibility: S
Contributor-Level 9
Answered 3 weeks ago
BMM is one of the mostly widely chosen courses by the candidates for the industry continues to grow over the time and will be highly anticipated to be the top chosen career path by the students in the near future.
The demand for skilled professionals in the market is high due to the growth of media s
A
Beginner-Level 5
Answered 3 weeks ago
There are various high profile recruiters in this field who are seeking for deserving candidates having the desire and passion to learn and upgrade their skills to offer them the perfect opportunities which eventually can help them get a starting boost in their career and pave their future path.
Hind
A
Beginner-Level 5
Answered 3 weeks ago
There are a wide range of job roles which the students can aim for after completing their graduation in this field, and each and every job profile in this field has a vast future scope and offers lucrative packages and incentives to the candidates.
Out of all the job roles in this field - Journalist,
A
Beginner-Level 5
Answered 3 weeks ago
Yes, BMM is open to all students regardless of their educational background and students of each and every stream can choose to opt for BMM courses for their graduation. However there is an eligibility criteria that the students are required to meet for opting BMM.
Aspiring Candidates must clear thei
A
Beginner-Level 5
Answered 3 weeks ago
BMM (known as Bachelors of Mass Media) is a three-year undergraduate program that equips students with the necessary knowledge and skills to work in this dynamic and exciting field of mass media. This course is separated into six semesters that cover a wide range of issues related to communication a
A
Beginner-Level 5
Answered 2 months ago
Sure There are many BMM programs that offer specializations to cater to specific interests and career goals of the students. Common specializations in BMM course include:
- Advertising
- Public relations
- Journalism
- Film and television
- Digital media
- Event management
I hope this answer was helpful for you.
P
Contributor-Level 10
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difference between mh-cet and cuet? and for bmm course which exam would be beneficial?