BMM (Bachelor of Mass Media) Career Scope: Jobs, Placements, Salary 2024, Top Recruiters/Companies
Akansha BishtContent Writer
BMM or Bachelor of Mass Media career scope in India and abroad is vast with employment areas including Media Houses, Digital Marketing, Public Relations, and so on. The Media in today's era holds a lot of significance with its presence in almost every domain such as e-commerce, retail, education, and technology.
BMM is a 3-year undergraduate degree program that combines in-depth knowledge of Media, Communication, and Journalism. Students pursuing this course are eligible to work in various industries, given its lucrative career opportunities, ever-growing demand, and expanding growth.
Some of the popular job profiles that Bachelor of Mass Media graduates generally opt for include News Reporters, Digital Marketing Executives, Editors, Content Writers, Anchors, Event Managers, News Analysts, Copywriters, and so on. The average salary of a Journalist is INR 4.2 LPA in India.
Mass Media graduates can go for various employment sectors such as Media House, Advertising, Public Relations, Digital Marketing, Education, Event Management, etc. Some of the top recruiters for BMM graduates are NDTV Convergence, India Today Group, Business Standards, Jagran New Media, Times Group, Wizcraft, Radio Mirchi, etc.
Interested candidates can continue reading the article for more BMM Career Scope details.
Links relevant to BMM Career Scope:
What To Do After BMM? 10 Best Career Options After BMM
- BMM Career Scope: Quick Facts
- BMM Career Scope: Popular Job Profiles
- Emerging Trends in the Mass Media Field
- BMM Career Scope in India: Jobs, Salary & Further Education
- 4.1 BMM Top Employment Areas
- 4.2 BMM Top Recruiters
- 4.3 What After BMM?
- Best BMM Colleges for Placements (in India)
- BMM Career FAQs
BMM Career Scope: Quick Facts
BMM course is one of the best options for candidates who have a creative approach and wish to utilize their talent to build a successful career in the Mass Communication & Media field. However, students must also have some insights into the latest happenings, the jobs market, BMM salary in India, etc., before stepping into the work realm.
Here are some interesting yet informative facts and figures about the Indian Mass Media industry:
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The entertainment and media industry of India is estimated to see a growth of 9.7% annually in revenues to reach $73.6 billion by 2027.
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The Advertising-Based Video on Demand segment is projected to rise at a CAGR of 24% to reach $2.6 billion by 2025.
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The Event And Exhibition Market size of India is estimated at $5.66 billion in 2025 and is expected to reach $8.44 billion by 2030, at a CAGR of 8.31%.
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In India, the number of internet users is anticipated to surpass 900 million, positioning it as the 2nd largest online market globally.
Links useful for BMM Career Scope:
Scope of Journalism in India: Future, Top Recruiters and Pay Scale
BMM Career Scope: Popular Job Profiles
There are countless job opportunities for Mass Media students in India and abroad in various industries including Media, Advertising, Public Relations, Digital Marketing, Education, Event Management, etc. Here are some popular job profiles among BMM graduates with job and salary details:
| Job Profiles | Job Description | Average Salary |
|---|---|---|
| Journalists | They conduct research, write, and edit news articles for print publications like newspapers and magazines. | INR 4.2 LPA |
| News Reporters | They conduct interviews, publish news and stories, take follow-ups on an ongoing event, gather news, etc. | INR 2.9 LPA |
| Digital Marketing Executives | They plan, execute, and determine digital marketing strategies to promote a business or product using various digital platforms. | INR 3.1 LPA |
| Content Editors | They oversee the content of a publication or platform, edit and proofread stories, assign stories to reporters, and ensure quality and consistency. | INR 4 LPA |
| PR Executive | They manage the public image of an organization by building relationships with media and stakeholders. | INR 3.4 LPA |
| News Anchors | They deliver news stories on television or radio. Requires strong communication skills and presence. | INR 4.9 LPA |
| Event Managers | They are responsible for planning and executing an event. They handle all the tasks from pre- to post-event. | INR 4.9 LPA |
| News Analysts | They gather, analyze, and interpret information from various sources to provide insightful comments on current events, specializing in a specific domain such as politics, economics, or international affairs. | INR 6.6 LPA |
| Content Writers | They create engaging and informative content for various platforms like websites, blogs, and social media. | INR 3.7 LPA |
Note: The salary information is taken from Ambitionbox.com.
Suggested links for BMM Career Scope:
Salary of Journalists - Journalist Salary in India, Reporter Salary per month, Perks and Allowances
Emerging Trends in the Mass Media Field
To ensure success, the dynamic realm of the Media industry undergoes constant changes. Similarly, Mass Media and Communication colleges in India also keep on updating their curriculum to stay ahead of the changes and prepare students for the competitive market. Here are some latest trends that have been a hit in the year 2024 and continue to thrive in 2025:
- Personalization: Digital Marketing and Media industries are smartly tailoring their content following individual preferences and interests, capturing viewers' engagement.
- Mobile Optimization: With the insanely growing usage of smartphone users, digital media are optimizing their content to fit into a small screen, ensuring a seamless and interactive user experience.
- Video Ascendancy: Both short and long Video content has gained unparalleled popularity over the years, with free streaming platforms like YouTube, Facebook, and Instagram. This has made video-centric information dissemination a cornerstone for companies.
Recommended links for the BMM course Career:
How to Become a Journalist (Journalism Specialisation & Job Role)
BMM Career Scope in India: Jobs, Salary & Further Education
A BMM course is the base for diversified career opportunities ranging from Journalism, Digital Marketing, and Social Media Management. Graduates can also develop their skill sets in creative fields like Photography, Video Editing, Radio Jockeying, etc. After the Bachelor of Mass Media course, students can either start their career journey in a specific field or continue to study with higher education.
BMM Top Employment Areas
BMM career scope is not limited to Journalism and Mass Media jobs, but graduates can seek employment opportunities in various fields that include Communication, the Internet, and Advertising. Here are some of the top employment areas for BMM graduates in India:
| BMM Top Employment Areas | ||
|---|---|---|
| Media Houses | Print Publishing Houses | Digital Marketing |
| Advertising | Public Relations | Radio Stations |
| Event Management | Entertainment | Education |
Note: The information is taken from various external sources and may vary.
BMM Top Recruiters
Under the employment areas mentioned above, numerous companies across the country hire BMM graduates for various job roles. Interested candidates can see the table below containing some of the top recruiters:
| BMM Top Recruiters | ||
|---|---|---|
| NDTV Convergence | India Today Group | Times Group |
| Business Standards | Jagran New Media | The Quint |
| Wizcraft | DNA Entertainment Networks | 360 Degree Events |
| Radio Michi | All India Radio (AIR) | Doordarshan |
| Growth Hackerz Digital | Dentsu India | Ogilvy India |
Note: The information is taken from various external sources and may vary.
Students also liked topics on the BMM course Career:
Scope of Mass Communication in India
What After BMM?
The Bachelor of Mass Media (BMM) program works as a foundation for students to develop their interest in a specific subject and pursue their interest through higher education or a job. Students, who wish to pursue future studies after completing their BMM degree can see the table containing some of the best higher studies options in India:
| Higher Education after BMM | |
|---|---|
| Master of Journalism and Mass Communication (MJMC) | Master of Journalism (MJ) |
| PG Diploma in Event Management | Master of Mass Communication (MMC) |
| PG Diploma in Mass Communication and Journalism | PG Diploma in Radio and TV Journalism |
Note: The information is taken from various external sources and may vary.
Best BMM Colleges for Placements (in India)
There are more than 100 BMM Colleges in India, among them, many colleges offer great placement opportunities to help them gain relevant experience with top companies and good salary packages. Placements are a great way to kickstart the career journey. Here are some top BMM college options in India offering placements to graduates:
| Best BMM Colleges | Average Package Offered |
|---|---|
| Hinduja College of Commerce Placements | INR 28.54 LPA |
| Vinayak Ganesh Vaze College of Arts, Science and Commerce Placements | INR 6.5 LPA |
| H.R. College of Commerce and Economics Placements | INR 5.2 LPA |
| Sophia College Placements | INR 4.78 LPA |
| Mithibai College Placements | INR 4.72 LPA |
| St. Andrew’s College of Arts, Science and Commerce Placements | INR 4.06 LPA |
| SIES (Nerul) College Of Arts, Science And Commerce Placements | INR 4 LPA |
| Guru Nanak Khalsa College of Arts, Science and Commerce Placements | INR 3 LPA |
| Wilson College Placements | INR 2.88 LPA |
| VES's College of Arts & Science Placements | INR 2.63 LPA |
Note: The information is sourced from the official/counselling body of the institute/exam.
Links relevant to BMM Career Scope:
Career after BJMC: Job Prospects, Top Recruiters and more
BMM Career FAQs
Q. What is the average salary of a BMM graduate in India?
A. It is difficult to conclude an average salary for a BMM graduate as students can opt for a variety of job roles in many industries. Additionally, the salary package of every designation also varies depending on the recruiters, the relevant experience and skills of the candidate, and the geographical location of the company. However, here's a general overview of salaries offered to different job roles in India:
| Job Profiles | Entry-Level Salary | Top-Level Salary |
|---|---|---|
| Editors | INR 3.93 LPA | INR 10.48 LPA |
| Photojournalists | INR 2.9 LPA | INR 5 LPA |
| Event Managers | INR 2.8 LPA | INR 7.8 LPA |
| Columnists | INR 3.66 LPA | INR 6.70 LPA |
| Freelance Writers | INR 3 LPA | INR 6 LPA |
| News Reporters | INR 4.02 LPA | INR 10 LPA |
| Film Directors | INR 4.94 LPA | INR 20 LPA |
Note: The information is taken from various external sources and may vary.
Q. Which are the highest-paying jobs after BMM?
A. The salary packages are generally based on the skills of a candidate and the location of the company. Moreover, the salary packages increase while gaining experience and expertise in the field. However, some job profiles have relatively higher pay packages, such as:
| Job Profiles | Average Salary |
|---|---|
| Brand Manager | INR 18.5 LPA |
| Digital Marketing Manager | INR 11.7 LPA |
| Production Manager | INR 13.5 LPA |
| News Anchor | INR 10.6 LPA |
Note: The salary information is taken from Ambitionbox.com.
Q. What are the key responsibilities of a Content Strategist?
A. A Content Strategist works on content development, market research, optimizing content to make it visible, and analysis to track progress. They collaborate with the teams of editors and writers to meet the end goals. They work for media and publishing houses, education, MNCs, etc.
Q. What are the benefits of pursuing BMM program in India?
A. There are many reasons why the BMM program is worth pursuing. Here are some of them:
- There are countless job opportunities in various industries, including Media, Digital Marketing, Public Relations, Event Management, and so on.
- BMM careers provide opportunities to connect with people from the respective industry. This networking helps people grow and succeed.
- The fields that come under Mass Media are highly creative and rewarding. Students can even get a lot of freelancing options through mass media.
Q. What are some of the professions BMM students can pursue after completing the course?
A. A bachelor's degree in mass media opens up various chances for those who desire to work in the media and communication sector. This stream is so big that anyone can choose it, regardless of background. The six semesters of the three-year programme encompass issues related to media outlets like newspapers, radio, and television and communication.
Some of the top professions opted for BMM students include Journalist, News Anchor, Columnist, Copywriter, Content Writer, Content Analyst, Editor, Public Relations, Radio and Video Jockey, etc.
Q. What is the future scope of a Mass Media?
A. Mass communication and Media courses offer a plethora of work opportunities these days. This sector is welcoming to the individuals who want to work towards betterment of the people by highlighting their issues - frequently referred to as society's mirror.
Mass communication as a career option is not only limited to newspapers and magazines, but also to electronic media such as radio, television, advertisements, public relations, and event management. It means that Mass Comm courses provide a wide range of job opportunities by allowing them to work in different fields such as journalism, news editing, photography, or radio jockeying.
Interested candidates can pursue further education and earn a Master's degree in Mass Communication and Media courses.
Q. What is the most pursued job role in the field of BMM?
A. There are a wide range of job roles which the students can aim for after completing their graduation in this field, and each and every job profile in this field has a vast future scope and offers lucrative packages and incentives to the candidates.
Out of all the job roles in this field - Journalist, Content Writer and News Anchor are the most sought job roles by the candidates and majority of BMM graduates prefer to opt for these roles to make their career path.
Popular B.M.M. (Bachelor of Mass Media) Specializations
Popular Specializations
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- Cyber Media
1 College
- Electronic Media (TV, Radio, Online)
1 College
- Print Media
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- Multimedia & Digital Media
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Popular B.M.M. (Bachelor of Mass Media) Colleges in India
Popular Private B.M.M. (Bachelor of Mass Media) Colleges in India
Most Popular Courses
Popular Courses
- Bachelor of Arts in Multimedia and Mass Communication (B.A.M.M.C.)Mithibai College of Arts, Chauhan Institute of Science & Amrutben Jivanlal College of Commerce and Economics
- Bachelor of Mass MediaDeviprasad Goenka Management College of Media Studies
- Bachelor of Mass MediaSVKM's Usha Pravin Gandhi College of Management, Mumbai
- Bachelor of Media Management (BMM)Thakur College of Science and Commerce
- Bachelor in Mass MediaWilson College
- Bachelor of Mass Media (BMM)B.K. Birla College of Arts, Science and Commerce
- Bachelor of mass mediaBhavan's College
- Bachelor of Mass Media (BMM)SIES (Nerul) College Of Arts, Science And Commerce
- Bachelor of Media Management (BMM)Guru Nanak Khalsa College of Arts, Science and Commerce
- Bachelor of Mass mediaKelkar Education Trust's V.G.Vaze College of Arts, Science and Commerce
News & Updates
Student Forum
Anything you would want to ask experts?Answered Yesterday
Though both terms are related, the Mass Media syllabus majorly focuses on the channels or platforms used to convey information (like television, radio, newspapers, etc.), meanwhile, the Mass Communication curriculum focuses on the process of disseminating those messages to the general public through
M
Beginner-Level 5
Answered Yesterday
There are many Diploma and certifications courses you can pursue after completing your Bachelor of Mass Media. To choose the best option, you need to have a clarity about which specific field you want to go for. After that, choose a Diploma and certification based on that specialisation and your sch
A
Contributor-Level 10
Answered Yesterday
The selection criteria for every BMM college in India usually varies depending on their specific requirements. While most colleges offer admission on the merit system, some may require you to pass an entrance exam.
However, the basic eligibility requirement you'll need to fulfil is to pass Class 12
L
Beginner-Level 5
Answered Yesterday
Yes, there's usually a project work assigned to BMM students in their last year to help them understand the ground reality in the field of mass media and advertising. This helps them gain expertise in their field. Here are some popular project topics for BMM students:
- Assessing hazards of biased news
R
Beginner-Level 5
Answered Yesterday
A Bachelor of Mass Media programme serves as foundation for many specializations such as Advertising, Public Relations, Digital Marketing, etc. It depends on your future goals and interests, which specific area of work you want to opt for. Every specialisation under BMM is emerging and achieving new
N
Beginner-Level 5
Answered Yesterday
Yes, here's the list of some popular books that you can read along with your regular subjects for a better understanding of your field:
- Understanding Media by Marshall McLuhan.
- Mass Media Research: An Introduction Roger by D Wimmer.
- The Handbook of Global Online Journalism.
- Journalism Today: A Themed Hi
G
Beginner-Level 5
Answered Yesterday
Hi yes, there are many good Bachelor of Mass Media colleges in India offering programs at affordable fee structure:
| Best BMM Colleges | Tuition Fee |
|---|---|
| Vinayak Ganesh Vaze College of Arts, Science and Commerce | INR 30,000 |
| Rizvi College of Arts, Science and Commerce | INR 33,450 |
| Sree Narayana Guru College of Commerce | INR 36,300 |
| Vidyalankar School of Information Technology | INR 43,230 |
Note: The information is sourced from the official website/counselling body of the institute/exam.
S
Beginner-Level 5
Answered Yesterday
For a successful career in the Mass Media field, you'll need to gain several skills such as communicative, writing, researching, digital media, adaptability, creative thinking, audience analysis, etc. Gaining specific skills also depends on your specific work area of interest.
Mass Media is all about
R
Beginner-Level 5
Answered Yesterday
Internships may not be mandatory for BMM students, but yes, they are important to let you learn about how the real-world settings of Mass Media work. Some colleges, therefore, include mandatory internships for a time-being to gain students real-work experience along with theoretical subjects for bet
A
Beginner-Level 5
Answered 4 weeks ago
Hi, there is no fixed time required for online students as Online programme is especially intended to provide with the flexibility. It completely depends on your day schedule. If you're a working professional, you can make a timetable and dedicate 1-2 hours everyday for each subject and try to give
A
Contributor-Level 10
Answered 4 weeks ago
Hi, Online BMM course is fully remote programme and does not require students to indulge in any in-campus related activities. All the learning materials, exams, classes, etc., are provided online. However, students may feel the lack of physical guidance, practical opportunities, library access, and
M
Beginner-Level 5
Answered 4 weeks ago
Here are some of the popular books for BMM students:
Subject | Book title | Author |
|---|---|---|
Mass Media and Research | Vipul's Mass Media Research | B Koshy |
Media Planning and Buying | Media Planning and Buying | Prajakta B. Pereira, Bhagyashri B. Dhongade |
Advertising Design | Vipul's Advertising Design | Arvind Parulekar |
Press Laws and Ethics | Introduction to Media Laws and Ethics | Juhi P. Pathak |
Brand Building | Brand Building | Shobha Venkatesh |
Note: The information is sourced from external sites and may vary.
G
Beginner-Level 5
Answered a month ago
MH-CET (Maharashtra Common Entrance Test)
Scope: Only for the admissions in the colleges of Maharashtra.
Conducting Body: Directorate of Technical Education, Maharashtra.
Courses Covered: Engineering, medical, law, management, pharmacy, and some humanities courses in Maharashtra colleges.
Eligibility: S
Contributor-Level 9
Answered a month ago
BMM is one of the mostly widely chosen courses by the candidates for the industry continues to grow over the time and will be highly anticipated to be the top chosen career path by the students in the near future.
The demand for skilled professionals in the market is high due to the growth of media s
A
Contributor-Level 8
Answered a month ago
There are various high profile recruiters in this field who are seeking for deserving candidates having the desire and passion to learn and upgrade their skills to offer them the perfect opportunities which eventually can help them get a starting boost in their career and pave their future path.
Hind
A
Contributor-Level 8
Answered a month ago
There are a wide range of job roles which the students can aim for after completing their graduation in this field, and each and every job profile in this field has a vast future scope and offers lucrative packages and incentives to the candidates.
Out of all the job roles in this field - Journalist,
A
Contributor-Level 8
Answered a month ago
Yes, BMM is open to all students regardless of their educational background and students of each and every stream can choose to opt for BMM courses for their graduation. However there is an eligibility criteria that the students are required to meet for opting BMM.
Aspiring Candidates must clear thei
A
Contributor-Level 8
Answered a month ago
BMM (known as Bachelors of Mass Media) is a three-year undergraduate program that equips students with the necessary knowledge and skills to work in this dynamic and exciting field of mass media. This course is separated into six semesters that cover a wide range of issues related to communication a
A
Contributor-Level 8
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what is the difference between Bachelor of Mass Media and Mass Communication syllabus?