IIT Kharagpur invites applications for online courses on digital marketing; Check details here

The Indian Institute of Technology (IIT) Kharagpur is now inviting application for an online programme on digital marketing for interested students, professionals and entrepreneurs.

The Indian Institute of Technology (IIT) Kharagpur is now inviting application for an online programme on digital marketing for interested students, professionals and entrepreneurs. The online course, called “Marketing in the Digital World”, aims at helping participants master the art of using emails, social media, web marketing, sponsored marketing, affiliate marketing, app marketing, performance marketing, and e-Commerce.

The online course offered by IIT Kharagpur consists of lecture sessions, hands-on-exercises, discussion on cases and live problems. It is most suited for mid-level managers working in any domain of business, digital marketing enthusiasts, and MSME and start-up entrepreneurs.

Those who will enroll in the course will mainly be trained in adopting digital marketing practices, especially during this disruptive time wherein digital adoption is on the rise. The programme also aims at helping budding entrepreneurs understand how to increase the visibility of their companies. Participants will also be enlightened on the usage of data to understand customer behaviors and accordingly develop the required digital marketing strategy.

Some of the topics that will be covered during the course are Digital marketing in the disruptive era, Digital marketing – background, concepts and channels, Use of Google Analytics and Google tag manager,
Forms of digital marketing-web marketing, sponsored marketing, affiliate marketing, app marketing, performance marketing, e-commerce marketing, Search engine optimisation, Content creation, content curation and video hosting, Attribution modelling, Customer relationship management using digital marketing, and so on.

The course will be conducted from December 5 to December 9, 2020, and candidates will be accepted on a “first-cum-first-served” basis out of the eligible candidates since only 50 seats are available. The last date to submit applications for the online course on digital marketing is November 25, 2020. The course fee is Rs 17,700 for industry participants and Rs 11,800 for students. Those who wish to know more about the online course on digital marketing are advised to go through the official course brochure for more information.

Read More:

• IIT Kharagpur Courses & Fees 2021
• IIT Kharagpur Admission 2020 for BTech, MTech and MBA