SIAM launches "Road Safety Education & Awareness Programme" for school children

On this occasion, SIAM also signed a Memorandum of Understanding (MoU) with Kendriya Vidyalaya Sangathan (KVS). Under the aegis of the Ministry of Education and Ministry of Road Transport & Highways, this strategic collaboration sets the foundation for a massive educational drive aiming to reach over 14 lakh students in 1250 Kendriya Vidyalaya schools across India.

The Society of Indian Automobile Manufacturers (SIAM) has launched the "Road Safety Education & Awareness Programme" exclusively designed for school students across the country, reinforcing its ongoing "SIAM Surakshit Safar (Safe Journey)" initiative. This programme aims to instill responsible road behaviour and promote road safety consciousness among young minds.

Nitin Gadkari, Union Minister of Road Transport and Highways graced the launch ceremony of this comprehensive awareness initiative as chief guest. Additionally, esteemed dignitaries like Prachi Pandey, Joint Secretary- Ministry of Education, Nidhi Pandey, IIS, Commissioner, Kendriya Vidyalaya Sangathan, Mr Sanjay Kumar, Secretary, Ministry of Education, and Vinod Agarwal, President- SIAM and MD and CEO - VECV supported the launch. Celebrated film actor Rajkumar Rao was also present on the occasion and extended his support to the cause.

On this occasion, SIAM also signed a Memorandum of Understanding (MoU) with Kendriya Vidyalaya Sangathan (KVS). Under the aegis of the Ministry of Education and Ministry of Road Transport & Highways, this strategic collaboration sets the foundation for a massive educational drive aiming to reach over 14 lakh students in 1250 Kendriya Vidyalaya schools across India.

Talking about Road Safety, Nitin Gadkari, Union Minister of Road Transport and Highways of India, Government of India, said, "Road accidents costs about 3% of our GDP while taking precious lives of our beloved citizens. Through a number of initiatives, including measures for improving quality of infrastructure, awareness programs and stringent enforcement of rules and regulations, our government has placed a strong emphasis on enhancing road safety. People need to be educated about traffic laws and appropriate road behaviour. It is heartening to see that SIAM and Kendriya Vidyalaya Sangathan (KVs) have come together to raise awareness among young students to support efforts to improve road safety. The automobile industry contributes tremendously to the GDP, export and employment generation, and this initiative of the automobile body is indeed a futurist one towards creating a better and safer tomorrow.”

Under the "SIAM Surakshit Safar (Safe Journey)" initiative, SIAM has developed comprehensive road safety study materials for various age groups and classes. One of the most important component of 4E’s of Road Safety, these materials equip students with essential knowledge and skills for responsible road behaviour. The awareness modules cover Basics of Road Safety, Pedestrian Safety, Safety Gears, Road Signs & Traffic Signals, Legal Tips – Challan & Driving License, Safe Traveling to School, Roads & their usage, Distractive Driving & Defensive Driving, and Responsibilities of All – Good Samaritan.

SIAM along with its members actively works to raise road safety awareness across India and with tremendous support from stakeholders has emerged as a key player in ensuring road safety and preserving lives. SIAM believes that Education is a powerful tool to cultivate responsible road behavior at a very young age and proliferate Road Safety learnings through the community.

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