IIM Kozhikode launches 10-month Chief Marketing and Growth Officer programme

IIM Kozhikode Chief Marketing and Growth Officer programme is all set to commence from March 24, 2024. This 10-month live online programme will be delivered by IIMK’s faculty and industry experts, offering real-world case studies, a three-day immersion at the IIMK campus for networking opportunities, hands-on business simulations and a capstone project guided by the IIMK faculty.

The Indian Institute of Management Kozhikode (IIM Kozhikode) and Emeritus have jointly launched the Chief Marketing and Growth Officer programme. This 10-month live online programme will be delivered by IIMK’s faculty and industry experts, offering real-world case studies, a three-day immersion at the IIMK campus for networking opportunities, hands-on business simulations and a capstone project guided by the IIMK faculty.

Eligibility Criteria

This programme is for candidates aspiring to be CMOs, new and evolving CMOs/sales/brand/revenue officers, as well as business leaders can benefit from the programme by learning the demands of modern marketing.

Graduates (10+2+3) or diploma holders (only 10+2+3) from a recognised university, with a minimum work experience of 10 years can apply for this programme.

This programme is set to begin on March 24, 202. The course fee is INR 4.25 lakh plus applicable taxes (enrollment benefit price valid till February 22, 2024). On successfully completing all evaluation components of the programme and maintaining a minimum attendance of 75 per cent, participants will be awarded a completion certificate from IIM Kozhikode.

Mohan Kannegal, CEO, India and APAC, Emeritus, said, “The role of CMOs has rapidly expanded in the past few years to include various new responsibilities and we are confident that the design and module of this programme, and its uniqueness in including essential learnings will help CMOs be equipped with the right advanced skills required to navigate the evolving modern marketing landscape and its complexities and drive business growth. We are excited to partner with prestigious institutions such as IIM Kozhikode to drive this growth among CMOs and thereby their organisations.

Professor Omkumar Krishnan, professor, marketing management, IIM Kozhikode, who is also one of the programme directors, said, “The modern CMO has to wear many hats. The innovation hat. The technology hat. The people hat. The collaboration hat. And the IIMK CMO programme offers a holistic perspective that helps you synchronise all that and more, so you can mature into a relevant, exceptional leader in today’s data-driven, shifting world.”

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