IIM Mumbai launches Executive Certificate Programme in Advanced Marketing Analytics & management

Upon successful completion of the programme, candidates will get a Certificate of Completion along with Executive Alumni Status from IIM Mumbai.

Indian Institute of Mumbai, previously known as the National Institute of Industrial Engineering (NITIE) has launched Executive Certificate Programme in Advanced Marketing Analytics and management. “This comprehensive course integrates theory, hands-on exercises, and real-world case studies, empowering participants with key analytical skills,” reads an official post on X.

The Marketing Analytics Global Certification Course aims to empower participants with a diverse set of analytical skills essential for robust marketing analyze data and make data-driven decisions. This comprehensive programme seamlessly integrates theoretical concepts with immersive hands-on exercises and real-world case studies, offering participants a holistic understanding of marketing analytics techniques.

Throughout the course, participants will engage in practical exercises, hands-on assignments, and quizzes, reinforcing their mastery of key concepts.

Eligibility Criteria

Any Graduate having an inclination towards analytics, marketing and sales.

Admission Criteria

Selections will be based on a detailed Profile of the Candidate and a statement of purpose.

Syllabus

The six-month immersive programme also includes Case studies driven learning. The syllabus of the IIM Mumbai Executive Certificate Programme in Advanced Marketing Analytics & Management includes the following topics:

• Introduction to Marketing Analytics
• Data Collection, Management, and Analysis
• Segmentation, Targeting & Positioning
• Marketing Mix Modeling & Attribution
• New Product Development and Forecasting
• Digital Marketing Analytics
• Customer Journey Analytics
• Predictive Analytics in Marketing
• Sentiment Analysis & Brand Reputation Management
• Emerging Trends & Future Directions in Marketing Analytics

Candidates enrolled in this programme will get 1 Day Campus Immersion at IIM Mumbai Campus (Interaction with Faculty and Industry visit). Upon successful completion of the programme, candidates will get a Certificate of Completion along with Executive Alumni Status from IIM Mumbai.

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