The roundtable featured over 35 industry leaders from companies like Spencers, Shoppers Stop, BATA, Flipkart, and ITC. These executives delved into the role of cutting-edge technologies like AI, digitalization, and the metaverse in reshaping brands’ strategies.
IIM Sambalpur, in collaboration with NSE Academy, hosted a thought-provoking roundtable discussion at its Delhi campus. The event, titled “Beyond the Brand: Rethinking Strategies in the Era of Technology-Driven Disruption,” gathered industry leaders, academics, and professionals to examine how technology is reshaping branding and business strategies in today’s dynamic market.
Integrating AI with Education: IIM Sambalpur’s Vision
Professor Mahadeo Jaiswal, Director of IIM Sambalpur, delivered a powerful keynote addressing the growing intersection of technology and education. He emphasized the importance of aligning academic strategies with industry standards, particularly the integration of Artificial Intelligence (AI) in the educational sphere.
“IIM Sambalpur has been at the forefront of integrating AI into educational settings to drive transformative changes. Our focus is to align with industry standards through AI applications in education,” said Professor Jaiswal. He noted that AI has already shown positive impacts on learning outcomes, and the institution plans to continue its efforts to drive innovation in classrooms.
Industry Leaders Explore the Role of Technology in Business Strategy
The roundtable featured over 35 industry leaders from companies like Spencers, Shoppers Stop, BATA, Flipkart, and ITC. These executives delved into the role of cutting-edge technologies like AI, digitalization, and the metaverse in reshaping brands’ strategies. The discussion covered a wide range of topics, including:
- AI-driven customer insights for better targeting and engagement
- The digital transformation of supply chains to increase efficiency
- Leveraging emerging technologies to enhance customer loyalty and trust
As technology continues to disrupt industries, companies are seeking innovative ways to incorporate these advancements into their business models to maintain a competitive edge.
Embracing Technology to Stay Competitive: Insights from NSE Academy CEO
Abhilash Misra, CEO of NSE Academy, shared valuable perspectives on the importance of adopting technological solutions in modern business practices. Reflecting on India’s trading evolution, he stated, “Thirty years ago, the establishment of India’s first electronic trading platform revolutionized capital markets, and similar innovation is crucial today.” Misra emphasized that businesses must continuously adapt to the rapidly changing technological landscape to stay relevant and competitive.
Sustainability and Values at the Core of Business Success
Nishit Bansal, Vice President at Tata Consumer Products, highlighted the role of long-term societal value in achieving sustainable business success. He praised IIM Sambalpur’s commitment to sustainability and diversity, noting that companies must ensure that their core values align with technological advancements to stand out in a competitive marketplace.
Q: Is it worth joining IIM Sambalpur?
IIM Sambalpur is a good B-school with a lot to offer students. Some of the factors to consider are:
Placements: The highest and average packages stood at INR 23.5 LPA and INR 14.21 LPA, respectively in 2024. The top recruiters included Deloitte, Tata Power, Vedanta, Cognizant etc.
Fees: IIM Sambalpur fee ranges from INR 10.50 lakh - INR 23 lakh. The fees is comparatively lower when compared with other IIMs.
Infrastructure: The temporary campus of IIM Sambalpur is located between hills and farmlands, away from the hustle and bustle of the city. The institute's campus has three hostel buildings, a state-of-the-art library, four classrooms, auditorium, and recreational facilities.
The candidates can refer to the above information to decide. However, the decision of whether to join or not to join IIM Sambalpur is a personal one.
Q: How is the student life at IIM Sambalpur?
College life at IIM Sambalpur is a mix of extracurricular activities, academics, and personal growth. Life is hectic but never mundane. The academic curriculum is rigorous, but the faculty is helpful and supportive. Students have access to various resources, such as library, computer labs, etc. Students at IIM Sambalpur run a number of student committees and clubs. These clubs and communities provide students with an opportunity to pursue their interests and develop their skills. IIM Sambalpur helps students grow personally as well as professionally.
Q: Is IIM Sambalpur good for MBA?
IIM Sambalpur is on 58th position in the list of top 100 Management institutes in India, according to NIRF Ranking. The institute offers a two year residential MBA course admission to which is done through CAT, followed by a personal interview and the final merit list is prepared on the basis of the performance of the candidate in academics, CAT, Personal Interview and work experience, if any.
Aspirants check below infographic for students reviews on IIM Sambalpur:
“True business success is not just about innovation but also about making a meaningful impact on society. Technology must be leveraged in a way that benefits people and the planet,” Bansal added.
Purpose-Driven Innovation: A Key to Building Resilient Brands
The roundtable concluded with a shared belief in the importance of purpose-driven innovation. Industry leaders agreed that building resilient and future-ready brands requires businesses to prioritize both technological advancements and core values. Innovation must be driven by a clear purpose that aligns with societal needs and ensures long-term success in an ever-evolving market.
As the roundtable discussion at IIM Sambalpur wrapped up, it became clear that technology is not just a tool for business growth, but an essential force driving change in branding and business strategies. To thrive in the era of technology-driven disruption, companies must blend innovation with purpose, ensuring that their technological advancements are aligned with societal value and long-term sustainability.
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