IIM Sambalpur hosts roundtable discussion on AI, Digitalisation & Branding Strategies

The roundtable featured over 35 industry leaders from companies like Spencers, Shoppers Stop, BATA, Flipkart, and ITC. These executives delved into the role of cutting-edge technologies like AI, digitalization, and the metaverse in reshaping brands’ strategies.

IIM Sambalpur, in collaboration with NSE Academy, hosted a thought-provoking roundtable discussion at its Delhi campus. The event, titled “Beyond the Brand: Rethinking Strategies in the Era of Technology-Driven Disruption,” gathered industry leaders, academics, and professionals to examine how technology is reshaping branding and business strategies in today’s dynamic market.

Integrating AI with Education: IIM Sambalpur’s Vision

Professor Mahadeo Jaiswal, Director of IIM Sambalpur, delivered a powerful keynote addressing the growing intersection of technology and education. He emphasized the importance of aligning academic strategies with industry standards, particularly the integration of Artificial Intelligence (AI) in the educational sphere.

“IIM Sambalpur has been at the forefront of integrating AI into educational settings to drive transformative changes. Our focus is to align with industry standards through AI applications in education,” said Professor Jaiswal. He noted that AI has already shown positive impacts on learning outcomes, and the institution plans to continue its efforts to drive innovation in classrooms.

Industry Leaders Explore the Role of Technology in Business Strategy

The roundtable featured over 35 industry leaders from companies like Spencers, Shoppers Stop, BATA, Flipkart, and ITC. These executives delved into the role of cutting-edge technologies like AI, digitalization, and the metaverse in reshaping brands’ strategies. The discussion covered a wide range of topics, including:

• AI-driven customer insights for better targeting and engagement
• The digital transformation of supply chains to increase efficiency
• Leveraging emerging technologies to enhance customer loyalty and trust

As technology continues to disrupt industries, companies are seeking innovative ways to incorporate these advancements into their business models to maintain a competitive edge.

Embracing Technology to Stay Competitive: Insights from NSE Academy CEO

Abhilash Misra, CEO of NSE Academy, shared valuable perspectives on the importance of adopting technological solutions in modern business practices. Reflecting on India’s trading evolution, he stated, “Thirty years ago, the establishment of India’s first electronic trading platform revolutionized capital markets, and similar innovation is crucial today.” Misra emphasized that businesses must continuously adapt to the rapidly changing technological landscape to stay relevant and competitive.

Sustainability and Values at the Core of Business Success

Nishit Bansal, Vice President at Tata Consumer Products, highlighted the role of long-term societal value in achieving sustainable business success. He praised IIM Sambalpur’s commitment to sustainability and diversity, noting that companies must ensure that their core values align with technological advancements to stand out in a competitive marketplace.

“True business success is not just about innovation but also about making a meaningful impact on society. Technology must be leveraged in a way that benefits people and the planet,” Bansal added.

Purpose-Driven Innovation: A Key to Building Resilient Brands

The roundtable concluded with a shared belief in the importance of purpose-driven innovation. Industry leaders agreed that building resilient and future-ready brands requires businesses to prioritize both technological advancements and core values. Innovation must be driven by a clear purpose that aligns with societal needs and ensures long-term success in an ever-evolving market.

As the roundtable discussion at IIM Sambalpur wrapped up, it became clear that technology is not just a tool for business growth, but an essential force driving change in branding and business strategies. To thrive in the era of technology-driven disruption, companies must blend innovation with purpose, ensuring that their technological advancements are aligned with societal value and long-term sustainability.

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