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BBA in Digital Marketing 

  • Private Institute
  • Estd. 2010

BBA in Digital Marketing
 at 
iLEAD Kolkata 
Overview

Duration

4 years

Course Level

UG Degree

Mode of Course

Full Time

Total Tuition Fees

7.20 Lakh

Official Website

Go to Website External Link Icon

Seat breakup

60

Type of University

Private

BBA in Digital Marketing
 at 
iLEAD Kolkata 
Fees

Fee componentsAmount (4 years)
7.20 Lakh
7.20 Lakh
Info Icon

These are based on information available on various sources. Latest values may differ.

BBA in Digital Marketing
 at 
iLEAD Kolkata 
Placements

ParticularsStatistics (2022)
Median SalaryINR 3.50 Lakh
Lock IconTop Recruiters for iLEAD Kolkata
ABP Group
Colors TV
India Bulls
just dial
Lupin
network 18
pwc
Radio Mirchi
The Park Hotel
The Times Of India
View placement details

BBA in Digital Marketing
 at 
iLEAD Kolkata 
 
Frequently Asked Questions

Q:   What is the tuition fee for BBA programme at iLEAD?

A: 

The total tuition fee for the BTech programme ranges between  INR 3.5 lakh- INR 4.1 lakh. This fee range only includes the cost of tuition and does not iclude the hostel fee or the mess fee. The fee mentioned is the total fee for three-year BBA programme. Fee mentioned here is taken from unpofficial sources and hence, is indicative.

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Q:   What BBA specialisations is offered at iLEAD Kolkata?

A: 

BBA programme at iLEAD has five specialisations i.e., Hospital Management, Digital Marketing, Entrepreneurship, Travel & Tourism Management and Sports Management. To be eligible for these programmes the aspiring candidates need a minimum of 50% in class 12 with English as a Compulsory subject.

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Q:   What is the entrance exam for iLEAD Kolkata?

A: 

iLEAD conducts its unique entrance process, which encompasses a Group Discussion (GD) and Personal Interview (PI) session held at the Kolkata campus. This is the official examination for securing admission at iLEAD. The last date to apply is Sept 30 and the registration fee is INR 1,000.

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Q:   How are to prepare for iLEAD campus placements?

A: 

Some of the important tips to prepare for iLEAD Kolkata placement interviews are listed below:

  1. Understand the role: Go through the job description and understand the rewarding and challenging parts of the job
  2. Research about the company: Take a look at the company's values, client list and what it operates in, accordingly the competitors should be well researched
  3. Subjective Knowledge: Clear your basics depending upon the profile and specialisation chosen. Study all the important topics, for this internet can be well-researched
  4. Well-structured resume: Prepare a clear resume mentioning all the skills required for the job. Do not mention unnecessary details, as this can backfire the candidates
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Q:   How can I get seat at Institute of Leadership, Entrepreneurship and Development?

A: 

To secure a seat at Institute of Leadership, Entrepreneurship and Development, students can check the following steps presented below:

  1. Visit the official website and complete the online application process.
  2. Candidates can apply offline for courses at the official website.
  3. Ensure eligibility and merit-based selection for UG and PG programmes.
  4. The selection criteria is merit-based.
  5. Upon selected, pay the specified fee to confirm and secure your seat.
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BBA in Digital Marketing
 at 
iLEAD Kolkata 
Entry Requirements

General
Requirements for 12th gradeUp Arrow Icon
  • 50%
MAKAUT CETUp Arrow Icon
  • N/A

Other courses offered by iLEAD Kolkata

300
    – / –
3.5 LPA
540
    – / –
3.5 LPA
35 K
4 months
– / –
60
    – / –
3.5 LPA
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Read BBA reviews from iLEAD Kolkata
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BBA in Digital Marketing
 at 
iLEAD Kolkata 
Students Ratings & Reviews

3/5
Verified Icon1 Verified ReviewInfo Icon
Placement Review IconPlacements3
Infrastructure Review IconInfrastructure3
Faculty Review IconFaculty & Course2
Crowd Review IconCampus Life4
Money Review IconValue for Money3
S
Swapnil Paul Verified Icon
BBA in Digital Marketing - Batch of 2027
Offered by iLEAD Institute of Leadership, Entrepreneurship and Development
3
3Placements3Infrastructure2Faculty4Crowd & Campus Life3Value for Money
ILead - From a student's perspective.
Placements: In the BBA in Digital Marketing course, the average package offered to this year's graduates was 4 LPA. Companies like Wipro, Airtel, Jio, and Reliance frequently visit the college for placements. Students rarely opt for internships provided by the college, as internships are now easily available through various applications.
Infrastructure: The college infrastructure is excellent, with a library that is probably one of the largest any college can offer. The campus is filled with books and novels, making them accessible in every corner. I am not aware of the hostel facilities, as I have not opted for accommodation within the campus.
Faculty: Some teachers are not highly qualified and can be quite arrogant. On the other hand, a few teachers are extremely helpful and always ready to assist with doubts related to specific subjects or general queries. The semester exams are somewhat challenging, but with adequate preparation, you can pass even if you are not fully attentive during the exam.
Other: I chose this course because Digital Marketing has always been my dream field to pursue. However, some subjects included in the curriculum, like Accounts, Value and Ethics, and Human Resource Management, are irrelevant to Digital Marketing and feel like a waste of time.
Reviewed on 27 Sep 2024Read More
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BBA in Digital Marketing
 at 
iLEAD Kolkata 
 
Students also asked

Q:   Question: How is the course curriculum for B.Sc. at iLEAD Kolkata?

A: 
{Source: B.Sc. students & alumni}

Course Curriculum Structuring at iLEAD Kolkata for B.Sc.

Here's how the course curriculum is structured for B.Sc. programs at iLEAD Kolkata:

* Industry-oriented: The curriculum combines theoretical knowledge with practical training, making students industry-ready upon graduation.
* Combination of subjects: The course curriculum includes a mix of film studies, filmmaking, and related subjects, providing a balanced learning experience.
* Specialized subjects: The course allows students to specialize in areas such as data science, media science, and film making.
* Semester-wise evaluation: The course curriculum includes semester-wise evaluations, ensuring continuous assessment and improvement.
* Practical work: Practical projects and assignments are an integral part of the course, allowing students to apply theoretical knowledge in real-world scenarios.
* Guest lectures and workshops: Industry experts and professionals conduct guest lectures and workshops, providing valuable insights and networking opportunities.
* Internship opportunities: Internships are mandatory for students, giving them hands-on experience in the industry and building their portfolio.
* Placement assistance: The college offers placement assistance, helping students secure jobs in their chosen field.
* Curriculum relevance: The course curriculum is updated regularly to reflect industry trends and requirements, ensuring graduates remain competitive in the job market.

Note: These points are summarized from student reviews and may not represent the entire course curriculum at iLEAD Kolkata. For detailed information, please contact the institution directly.
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Q:   Are admissions open at iLEAD Institute of Leadership, Entrepreneurship and Development?

A: 

Admissions are open for various undergraduate and postgraduate courses for 2023. Apply online for admission to various courses at iLEAD Institute of Leadership, Entrepreneurship and Development.

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Q:   Which courses are provided by iLEAD Institute of Leadership, Entrepreneurship and Development?

A: 

The mode of iLEAD Institute of Leadership, Entrepreneurship and Development admission is online. Admission to various undergraduate and postgraduate courses is based on merit and CET which includes GD, PI, and written exams. At the undergraduate level, the college offers BSc, BBA, and various other courses to students. At the postgraduate level, the college offers MSc and several other courses to students. The iLEAD Institute of Leadership, Entrepreneurship and Development also provides certificate courses to students in full-time modes.

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Q:   Is BBA at iLEAD Kolkata worth the investment?

A: 
{Source: BBA students & alumni}

Based on reviews from various students and alumni, here's a summary of the pros and cons:

Pros:

* Good faculty: The teachers are supportive, helpful, and knowledgeable, with many having PhDs in their respective fields.
* Relevant curriculum: The course curriculum is up-to-date and relevant to current industry standards.
* Infrastructure: The college has a well-equipped library, air-conditioned classrooms, and a modern computer lab.
* Internship opportunities: The college provides internships for students, which helps in gaining practical experience.
* Placement record: While not exceptional, the placement record is improving, with companies like BYJU's offering packages up to INR10 LPA.
* Events and activities: The college organizes various events, including festivals, seminars, and workshops.

Cons:

* Placement challenges: Despite improvements, the placement record is still average, with not all students securing good job offers.
* Limited job prospects: Although companies like Wipro and Deloitte recruit from the college, job opportunities might be limited in certain fields.
* High expectations vs. reality: Some students felt that the college's placement promises did not match the reality.
* Limited extracurricular activities: Not all students found the college's event schedule appealing.

Overall, while the BBA programme at iLEAD Kolkata has its strengths, particularly in terms of faculty and infrastructure, it may not guarantee exceptional job prospects or salaries. Students must weigh these factors carefully before investing in the program.

Remember, this analysis is based on individual reviews and may vary depending on personal experiences. It's essential to research thoroughly and consider multiple perspectives before making an informed decision.
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Q:   Question: How is the course curriculum for BBA at iLEAD Kolkata?

A: 
{Source: BBA students & alumni}

Course Curriculum Structuring at iLEAD Kolkata for BBA

Based on the reviews and testimonials from students and alumni, here's an overview of the course curriculum structuring at iLEAD Kolkata for BBA:

* Relevant and Industry-Focused: The course curriculum is designed to make students industry-ready, with frequent visits to industries such as Coca Cola to provide hands-on experience.
* Well-Distributed Syllabus: The faculty ensures that the entire syllabus is covered in time, and revision classes are held to help students prepare for semester exams.
* Qualitative Teaching: Faculty members are qualified, knowledgeable, and supportive, providing individual attention to students who need it.
* Easy Understanding: The teaching procedure is interesting and easy to comprehend, making it easier for students to grasp concepts.

While the curriculum is well-designed, some reviewers mentioned that semester exams may be challenging. With proper preparation, however, students can score well.

Note: This information is based solely on the provided reviews and does not include any additional external sources.
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BBA in Digital Marketing
 at 
iLEAD Kolkata 

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BBA in Digital Marketing
 at 
iLEAD Kolkata 
 
News & Updates

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BBA in Digital Marketing
 at 
iLEAD Kolkata 
Contact Information

Address

113 J Matheswartola Road,
Near Axis Bank,
Off Park Regency Hotel

Kolkata ( West Bengal)

Phone
03340182000

(For general query)

9830015201

(For admission query)

Email
info@ilead.net.in

(For general query)

Go to College Website ->