BBA in Digital Marketing 

at iLEAD Kolkata, Topsia Road

The total tuition fee for the BTech programme ranges between  INR 3.5 lakh- INR 4.1 lakh. This fee range only includes the cost of tuition and does not iclude the hostel fee or the mess fee. The fee mentioned is the total fee for three-year BBA programme. Fee mentioned here is taken from unpofficial sources and hence, is indicative.

BBA programme at iLEAD has five specialisations i.e., Hospital Management, Digital Marketing, Entrepreneurship, Travel & Tourism Management and Sports Management. To be eligible for these programmes the aspiring candidates need a minimum of 50% in class 12 with English as a Compulsory subject.

iLEAD conducts its unique entrance process, which encompasses a Group Discussion (GD) and Personal Interview (PI) session held at the Kolkata campus. This is the official examination for securing admission at iLEAD. The last date to apply is Sept 30 and the registration fee is INR 1,000.

{Source: BBA students & alumni}

Based on reviews from various students and alumni, here's a summary of the pros and cons:

Pros:

* Good faculty: The teachers are supportive, helpful, and knowledgeable, with many having PhDs in their respective fields.
* Relevant curriculum: The course curriculum is up-to-date and relevant to current industry standards.
* Infrastructure: The college has a well-equipped library, air-conditioned classrooms, and a modern computer lab.
* Internship opportunities: The college provides internships for students, which helps in gaining practical experience.
* Placement record: While not exceptional, the placement record is improving, with companies like BYJU's offering packages up to INR10 LPA.
* Events and activities: The college organizes various events, including festivals, seminars, and workshops.

Cons:

* Placement challenges: Despite improvements, the placement record is still average, with not all students securing good job offers.
* Limited job prospects: Although companies like Wipro and Deloitte recruit from the college, job opportunities might be limited in certain fields.
* High expectations vs. reality: Some students felt that the college's placement promises did not match the reality.
* Limited extracurricular activities: Not all students found the college's event schedule appealing.

Overall, while the BBA programme at iLEAD Kolkata has its strengths, particularly in terms of faculty and infrastructure, it may not guarantee exceptional job prospects or salaries. Students must weigh these factors carefully before investing in the program.

Remember, this analysis is based on individual reviews and may vary depending on personal experiences. It's essential to research thoroughly and consider multiple perspectives before making an informed decision.

{Source: B.Sc. students & alumni}

Is it worth pursuing B.Sc at iLEAD Kolkata?

Based on the reviews and feedback from students and alumni, here's a summary of the key points:

Infrastructure and Facilities
* The campus is impressive, with eco-friendly features and modern facilities such as a chroma studio, sports complex, and rooftop pool.
* The library is vast, with over 40,000 books and 20,000 audiobooks.
* The canteen serves good-quality food, and the college has a centralised air-conditioning system with Wi-Fi availability.

Teaching and Faculty
* Faculty members are experienced, knowledgeable, and supportive.
* They use innovative teaching methods, and are approachable and friendly.
* The course curriculum is a combination of theoretical and practical sessions.

Placement Opportunities
* Almost 80% of students get placed in reputed companies, with packages ranging from 10-25 Lacs per annum.
* Companies like Amazon, Balaji, Hi-tech Animation, and others have shown interest in recruiting iLEAD students.
* Internship opportunities are also available, with students working with notable firms like Hitech Production House.

Course Curriculum
* The course structure is well-balanced, covering film studies and filmmaking.
* Practical sessions are included, allowing students to gain hands-on experience.
* The course is industry-oriented, ensuring graduates are prepared for real-world applications.

Campus Life
* The campus atmosphere is lively, with plenty of extracurricular activities and events organized throughout the year.
* Seniors and juniors are supportive, creating a sense of community among students.
* The college balances academic and extracurricular pursuits effectively.

Overall, pursuing B.Sc at iLEAD Kolkata seems like a worthwhile decision, given the college's strong infrastructure, experienced faculty, and promising placement opportunities. However, individual experiences may vary, and potential students should weigh these factors carefully before making a decision.

To secure a seat at Institute of Leadership, Entrepreneurship and Development, students can check the following steps presented below:

1. Visit the official website and complete the online application process.
2. Candidates can apply offline for courses at the official website.
3. Ensure eligibility and merit-based selection for UG and PG programmes.
4. The selection criteria is merit-based.
5. Upon selected, pay the specified fee to confirm and secure your seat.

Students can apply for admission to various programmes at iLEAD Institute of Leadership, Entrepreneurship and Development. Follow the steps to apply for admission to various courses at iLEAD Institute of Leadership, Entrepreneurship and Development. Visit the official website and then click on the Apply Now and then select the course, pay the application fee, and in the end fill out the application form and submit the application form.

The list of renowned companies that were part of iLEAD Institute of Leadership, Entrepreneurship, and Development placements 2023 is presented below:

iLEAD Placements 2023: Top Recruiters
ITC Limited	Adani AHVL
PS Group	Airtel
LUX Industries Ltd.	The Rajbari Bawali
Zolo Stays	Incfrog
Navkrit Brand Solutions	Life Digital Solutions

iLEAD Institute of Leadership, Entrepreneurship and Development offers Degree and Certificate courses including 19 UG and 2 PG courses. These programs are offerred in Full Time and Part Time mode. iLEAD Institute of Leadership, Entrepreneurship and Development has specializations such as B.Sc. specializations in Acting, Cyber Security, Medical Laboratory Technology, BBA specializations in HealthCare & Hospital, Digital Marketing, Entrepreneurship, Heritage Management, Sports, BOPTM specializations in Optometry, M.Sc. specializations in Print Media, Film Making, Certificate specializations in Sales & Marketing, Digital Marketing, Editing, Sports.

The overall highest package for the 2023 drive stood at INR 7 LPA. Further, the the highest average package stood at INR 3.50 LPA and was offered to BBA, BBA Entrepreneurship, BSc Film and Television Studies, MSc Media Science, and BSc Data Science students. The prominent companies that participated in iLEAD Institute of Leadership, Entrepreneurship, and Development placements were Airtel, ITC Limited, Zolo Stays, etc. 

Students can also check iLEAD Institute of Leadership, Entrepreneurship, and Development placement stats here.