BBA in Marketing 

at IQ City United World School of Business, Salt Lake City

Yes, a full-time BBA course is available at IQ City United World School of Business for a duration of three years. This course is offered in affiliation with Vidyasagar University. Candidates can choose to pursue BBA at IQ City UWSB across three specialisations, namely Marketing, Human Resource Management and Finance.

 

IQ City UWSB admission to BBA course is entirely merit-based. Candidates need to fulfil the basic educational requirements of the programme before applying for it. Check below the IQ City UWSB BBA admission criteria in detail:

Course Name	Eligibility	Selection Criteria
BBA	Pass Class 12 from a recognised board	Group Discussion + PI

IQ City UWSB Kolkata admissions are both merit and entrance-based for UG and PG courses. Candidates are required to meet the basic eligibility requirements along with fulfilling other selection criteria for the respective courses. Mentioned below are the detailed steps of admission for IQ City UWSB Kolkata:

1. Application Process: For admission to courses, candidates must apply online on the official website at IQ City United World School of Business.
2. Selection Rounds: The selection process is both merit and entrance-based for UG and PG courses, respectively, Candidates are admitted to BBA course based on their Class 12 merit, followed by GD/PI scores. However, for MBA programme, candidates must qualify for entrance exam, GD/PI, WAT, etc. 

IQ City United World School of Business offers UG and PG courses in a full-time mode in the stream of Management. These are BBA and MBA. Both the courses are offered in different specialisations. Candidates can choose to apply for their desired programme on the official website of IQ City United World School of Business. Find below the course-wise specialisations for BBA and MBA courses:

BBA Specialisations	MBA Specialisations
Marketing	Finance
Finance	Business Analytics and Data Science
HRM	Marketing
-	HRM
-	Digital Marketing

 

Yes, students applying for admission to MBA programme at IQ City United World School of Business are shortlisted based on candidates' scores obtained in any one of the national-level entrance exams either CAT/ CMAT/ MAT/ XAT/ ATMA. Candidates who qualify the exam with a valid score can participate in further selection rounds conducted by the college for MBA programme.

The application process of IQ City UWSB is conducted in an online mode only. Candidates seeking for admission to pursue UG/ PG courses at the college must visit its official website and apply for the desired programme. Refer to the following steps for detailed steps of application:

1. Visit the official website of the institute, (uswbkolkata.com).
2. Click on the “Admissions” from the top bar menu.
3. Fill the registration form by entering required details.
4. Submit the application form along with a passport-size photograph.
5. Pay the application fee online via debit/ credit cards or net banking.

IQ City United World School of Business offers UG and PG courses in a full-time mode. The IQ City United World School of Business fee may vary depending on the course one choose to study. The total fee for BBA and MBA courses at UWSB Kolkata is INR 4.4 lakh and INR 7.2 lakh, respectively. Candidates must pay a certain amount of fee at the time of admission to confirm their seats. However, this fee is sourced from official website/ sanctioning body and is subject to change. 

{Source: MBA/PGDM students & alumni}

Is MBA/PGDM at IQ City United World School of Business (UWSB) worth the investment?

Based on the feedback from students and alumni, here's a summary:

Placement Challenges: While some students reported decent placements, others mentioned that the placement scene was not as rosy. Half of the students did not secure placements, and some even ended up without a job despite having completed the program.

Teaching Quality: Faculty members were described as "good," "helpful," and "friendly" by many students. They emphasized the professors' industry exposure and ability to connect theory with practice.

Infrastructural Development: Although the college does not have a sprawling campus, the infrastructure seems adequate. Classrooms are air-conditioned, and libraries are well-stocked.

Course Curriculum: Students praised the practical approach taken by the college, emphasizing the importance of hands-on learning and industry-focused curriculum.

Placement Figures: Some notable figures include:

* the highest package: INR8 Lacs p.a.
* the lowest package: INR4 Lacs p.a.
* Average package: Not explicitly mentioned
* Top recruiters: ITC, Nestle, PWC, MRF Tyres, and others
* Internship opportunities: Available, with some students even securing full-time jobs during internships

In conclusion, while UWSB shows promise in terms of teaching quality and infrastructure, the placement record is a significant concern. Prospective students should carefully weigh these factors against the cost and potential return on investment. Ultimately, whether an MBA/PGDM at UWSB is worth the investment depends on individual circumstances and priorities.

Here's a breakdown of the key takeaways:

* Pros: Teaching quality, infrastructure, and practical approach to learning
* Cons: Placement challenges, lack of campus-like atmosphere
* Recommendation: Research thoroughly, consider alternative options, and assess personal goals before making a decision.

Candidates need to below documents at the time of IQ City UWSB Kolkata admission process:

• Marksheet of Class 10 and Class 12
• Certificate of Class 10 and Class 12
• Graduation degree and marksheet
• Character certificate
• Transfer certificate
• Migration certificate
• Caste certificate (if applicable)
• Entrance exam scorecard

{Source: MBA/PGDM students & alumni}

Course Curriculum Structure for PGDM Program

At IQ City United World School of Business (UWSB), the PGDM programme is structured to provide students with a comprehensive and industry-focused education. Here's how:

* Industry-oriented curriculum: The course curriculum is designed to provide students with hands-on learning experiences, focusing on real-world scenarios and case studies.

* Experienced faculty: Faculty members are drawn from renowned institutions and have significant industry exposure, ensuring that students receive guidance and mentorship from experts in their fields.

* Practical learning: Emphasis is placed on practical learning, with opportunities for internships, live projects, corporate seminars, and industry interfaces.

* Skill development: Separate skill development classes are offered to equip students with the latest market demands and required skills.

* Flexible and adaptable: The curriculum allows students to adapt quickly to changing market conditions and technological advancements.

* Strong emphasis on theory and practice: The programme balances theoretical foundations with practical applications, enabling students to apply concepts learned in class to real-life situations.

Note: The programme is AICTE-approved, providing assurance of its quality and recognition within the industry.