BBA in Digital Marketing 

at MIT School of Management, Kothrud

The MIT Pune School of Management's Bachelor of Business Administration (BBA) programme provides students with a wide range of concentrations to select from as well as a thorough and specialised curriculum. Students can customize their education to fit their unique interests and career goals with these concentrations, which include HR Management, Digital Marketing, Global Business and Management, and Branding and Advertising.

• Students must have a minimum of 60% overall in a 3-year Diploma from a government-approved university or in competency and vocational courses (MCVC) from a government-approved institution in order to be eligible for MIT Pune's BBA program.
• In order to be admitted, this guarantees a minimum standard of academic proficiency.
• The program's tuition costs change according to the specialisation that is selected. For example, the tuition fee for Digital Marketing and HR Management is 8.55 LPA, but the tuition fee for Global Business and Management, Branding and Advertising, is 12.15 LPA.
• These numbers shed light on the cost of studying a certain concentration for prospective students.
• The MIT Pune BBA programme has a respectable track record of placement success. About 60% of students who applied for the Global e-Business concentration were placed; the top package was 4.5 lakhs, the lowest was 2.80 lakhs, and the average package was 3.40 lakhs.
• Comparably, 60% of students in the field of international business were placed; the lowest pay package available was 1.5 LPA, and the average is 3LPA

In 2023, the MIT School of Management showcased a commendable placement drive with a notable 95% placement rate. This success is indicative of the institution's commitment to providing quality education and facilitating career opportunities for its students. The highest package recorded during the placements reached INR 7 LPA, underlining the attractiveness of the graduates to potential employers. The average package stood at INR 4.20 LPA, reflecting a well-rounded distribution of opportunities.

Several renowned companies participated in the placement drive, affirming the institution's strong industry connections. Among these companies were industry giants such as KPMG, Deloitte, and TCS, attesting to the diverse array of sectors that actively seek talent from MIT School of Management.

The responsibility for the seamless execution of placements rests with the Training and Placement Cell at MIT College of Management. This dedicated cell goes above and beyond to assist students in their career pursuits. The array of services offered includes mock tests, weekend workshops, doubt-clearing sessions, periodic programme evaluation, and sessions with experienced trainers, career experts, and influencers. Faculty mentoring further enhances the overall development and employability of the students.

One noteworthy feature of the academic offerings at MIT School of Management is the accreditation of the BBA-Finance & Accountancy course by the UK ACCA. This accreditation not only adds an international dimension to the curriculum but also opens doors to global opportunities. The ACCA qualification, being in demand by MNCs, Big 4, and global consultancy firms, positions the graduates advantageously in the competitive job market. Overall, the 2023 placement statistics and the comprehensive support system provided by MIT School of Management affirm its commitment to nurturing competent professionals ready to excel in the dynamic corporate landscape.

College students can get a sturdy basis in employer management via the BBA application offered by way of the MIT School of Management. Essential subjects covered within the BBA curriculum include accounting, finance, advertising and marketing, human sources, and operations control. These topics equip students for a wide range of roles inside the worldwide industrial company. The school's awareness on sensible information acquisition thru tasks, internships, and industry interactions improves students' employability and group of workers readiness. With its pretty certified college, modern day centers, and inspiring getting to know environment, MIT School of Management offers BBA college students an invaluable instructional revel in that prepares them for a success careers in business.

The highest package offered during the MIT School of Management placements 2023 was INR 7 LPA. The college has mentioned the compensation amount irrespective of the year this salary was recorded. Hence, the amount is considered for the 2023 drive. The following table mentions MIT the highest package for the School of Management courses:

Particulars	Placement Statistics (2023)
the highest package	INR 7 LPA

Within the School of Management at MIT, the Business Analytics branch in the Bachelor of Business Administration (BBA) programme stands out as the premier choice, offering a strategic and forward-thinking academic path.

Business Analytics has become a cornerstone of modern business strategy, and within the BBA programme at MIT, this specialisation aligns students with the pulse of the evolving business landscape. The significance of data-driven decision-making is paramount, and the Business Analytics branch equips students with the skills to harness the power of data for strategic insights.

One of the key advantages of pursuing Business Analytics within the BBA programme is the practical relevance of the curriculum. The courses are meticulously designed to integrate foundational business principles with advanced analytical techniques. Students delve into areas such as data mining, predictive modeling, and statistical analysis, gaining a comprehensive understanding of how data can drive business success.

Moreover, the School of Management at MIT is known for its industry connections and collaborative initiatives. The Business Analytics branch, in particular, leverages these connections to provide students with hands-on experience through projects, internships, and exposure to real-world business scenarios. This practical approach ensures that graduates are not only well-versed in theoretical concepts but also possess the ability to apply them in dynamic business environments.

The demand for professionals well-versed in business analytics is on the rise, and by choosing this specialisation within the BBA programme at MIT, students position themselves at the forefront of a field that is reshaping industries. The Business Analytics branch at the School of Management, MIT, emerges as the best choice for those aspiring to lead in the data-driven business landscape of the future.

 Almost 50 to 60% of the students got placed. The lowest salary package offered was 2.5 LPA, the average salary package offered was 3.5 LPA and the highest salary package offered was 6.5 LPA. Top recruiters were Infosys, TCS, Tesla and Audi. There were 320 students in BBA, and out of them, 179 students got placed. BBA course provides the knowledge of business management, operation, financing, marketing, sales and international marketing. 

During MIT WPU Placement for 2021, more than 1000 students got hired.Among them, 600+ were Engineering Students & 400+ were Management Students.

Recruiters like IBM, HCL, Michelin India, AMDOCS, AMAZON, RELIANCE, INFOSYS, LG and many other visited the campus during the 2021 placement drive.

BBA in Global e-Business at MIT-WPU is a 3 years course at the UG level. The course offers admission to 60 students. The total tuition fee for MIT-WPU BBA in Global e-Business is INR 8.55 Lakh. Apart from the tuition fee, there is a hostel fee of amount INR 6.47 Lakhs that students are required to pay in addition to the tuition fee. To get admitted to MIT-WPU BBA in Global e-Business course, applicants must meet the entry requirements - 50% in 12th

Duration	3 years
Course Level	UG Degree
Mode of Course	Full Time
Total Tuition Fees	8.55 Lakhs
Average package	7.00 Lakhs
Seat breakup	60
Type of University	Private

For the BBA course at MIT School of Management on an average, the tuition fees ranges from about 7 Lakhs to 16 lakhs. According to the data as of 2022 BBA students at MIT School of Management (MITSOM) is 4.23 lakhs. 

The data for 2023 are as follows

Particulars	Statistics (2023)
Average Salary	INR 7.00 Lakh
the highest Salary	INR 11.17 Lakh
Median Salary	INR 4.35 Lakh

MIT attracted various recruiters for its 2023 placement session who offered a variety of job roles to the students across sectors, such as BFSI, IT, Education, FMCG, Consulting, and E-Commerce, etc.

 Some of the top recruitment companies are as follows:

MIT Pune Top Recruiters
IBM	HCL	Amdocs
Infosys	Hitachi	ONGC
TCS	Capgemini	Barclays

 

{Source: MBA/PGDM students & alumni}

How Does the Placement Cell for MBA/PGDM at MIT School of Management Assist Students in Getting Placed?

* Efforts to Invite Companies: The placement cell strives to invite numerous companies for internships and final placements, providing students with diverse job opportunities.
* Placement Team Support: The dedicated placement team helps students prepare for interviews, assessments, and placements, ensuring they receive the necessary guidance and resources.
* Industry Exposure: The college organizes regular workshops, conferences, and seminars, allowing students to interact with industry professionals and gain valuable insights into the corporate world.
* Scholarship Programs: The college offers scholarship programs to deserving students, promoting academic excellence and encouraging students to focus on their studies.
* Campus Recruitments: Companies like OYO, Asian Paints, HDFC, Amul, Aditya Birla, and others visit the campus for recruitment, offering attractive salaries ranging from INR4 LPA to INR13 LPA.
* Summer Internships: The college ensures that every student receives a summer internship opportunity, providing hands-on experience and building connections in the industry.
* Guest Lectures: Renowned industry experts deliver guest lectures, sharing their experiences and expertise, helping students develop professionally and personally.
* Alumni Network: The college maintains strong ties with its alumni network, facilitating interactions between students and successful professionals, leading to potential career opportunities.

By providing these initiatives, the placement cell at MIT School of Management assists students in securing promising job prospects, fostering their growth, and preparing them for future challenges in the corporate world.

{Source: MBA/PGDM students & alumni}

Based on the reviews and feedback from students and alumni, here's a summary of the key points:

* Good Infrastructure: The college has a well-maintained infrastructure, including modern classrooms, libraries, computer labs, and recreational facilities.
* Knowledgeable Faculty: Majority of the faculty members hold PhDs, and they are knowledgeable, supportive, and helpful in guiding students.
* Relevant Curriculum: The course curriculum is relevant to the industry, with a strong emphasis on practical knowledge and case studies.
* Placement Opportunities: The college has a good placement record, with many companies visiting the campus for recruitment. The average package offered is around INR6-7 LPA, while the highest package goes up to INR35 LPA.
* Dual Specialization: The college offers dual specialisation in HR and business analytics, which is a significant advantage for students.
* Campus Life: The college campus is lively, with many events and festivals organized throughout the year, promoting social interaction and personal growth.
* Scholarships: The college offers scholarships to deserving students, providing financial support for their education.
* Limitations: While the college has many strengths, some students reported limitations, such as limited availability of certain resources, mismanagement in some areas, and a focus on Indian culture over Western culture.

Overall, pursuing an MBA/PGDM at MIT School of Management seems to be a worthwhile investment for those seeking a well-rounded education and good placement opportunities. However, potential students should carefully weigh the pros and cons and consider their individual needs and preferences before making a decision.

MIT School of Management, Pune is a well-known business school in India that offers a range of management programs such as MBA, PGDM, and Executive MBA.

MIT School of Management offers a range of academic programs that are designed to provide students with a strong foundation in business and management. The MBA and PGDM programs cover various areas such as finance, marketing, operations, human resources, and more, while the Executive MBA programme is designed for working professionals who want to enhance their skills and knowledge.

MIT School of Management has a vibrant campus life, with various clubs, societies, and cultural events taking place throughout the year. The university also has various sports facilities, gymnasiums, and a swimming pool, providing students with ample opportunities to engage in sports and physical activities.