BBA in Digital Marketing 

at MIT School of Management, Kothrud

The MIT Pune School of Management's Bachelor of Business Administration (BBA) programme provides students with a wide range of concentrations to select from as well as a thorough and specialised curriculum. Students can customize their education to fit their unique interests and career goals with these concentrations, which include HR Management, Digital Marketing, Global Business and Management, and Branding and Advertising.

• Students must have a minimum of 60% overall in a 3-year Diploma from a government-approved university or in competency and vocational courses (MCVC) from a government-approved institution in order to be eligible for MIT Pune's BBA program.
• In order to be admitted, this guarantees a minimum standard of academic proficiency.
• The program's tuition costs change according to the specialisation that is selected. For example, the tuition fee for Digital Marketing and HR Management is 8.55 LPA, but the tuition fee for Global Business and Management, Branding and Advertising, is 12.15 LPA.
• These numbers shed light on the cost of studying a certain concentration for prospective students.
• The MIT Pune BBA programme has a respectable track record of placement success. About 60% of students who applied for the Global e-Business concentration were placed; the top package was 4.5 lakhs, the lowest was 2.80 lakhs, and the average package was 3.40 lakhs.
• Comparably, 60% of students in the field of international business were placed; the lowest pay package available was 1.5 LPA, and the average is 3LPA

In 2023, the MIT School of Management showcased a commendable placement drive with a notable 95% placement rate. This success is indicative of the institution's commitment to providing quality education and facilitating career opportunities for its students. The highest package recorded during the placements reached INR 7 LPA, underlining the attractiveness of the graduates to potential employers. The average package stood at INR 4.20 LPA, reflecting a well-rounded distribution of opportunities.

Several renowned companies participated in the placement drive, affirming the institution's strong industry connections. Among these companies were industry giants such as KPMG, Deloitte, and TCS, attesting to the diverse array of sectors that actively seek talent from MIT School of Management.

The responsibility for the seamless execution of placements rests with the Training and Placement Cell at MIT College of Management. This dedicated cell goes above and beyond to assist students in their career pursuits. The array of services offered includes mock tests, weekend workshops, doubt-clearing sessions, periodic programme evaluation, and sessions with experienced trainers, career experts, and influencers. Faculty mentoring further enhances the overall development and employability of the students.

One noteworthy feature of the academic offerings at MIT School of Management is the accreditation of the BBA-Finance & Accountancy course by the UK ACCA. This accreditation not only adds an international dimension to the curriculum but also opens doors to global opportunities. The ACCA qualification, being in demand by MNCs, Big 4, and global consultancy firms, positions the graduates advantageously in the competitive job market. Overall, the 2023 placement statistics and the comprehensive support system provided by MIT School of Management affirm its commitment to nurturing competent professionals ready to excel in the dynamic corporate landscape.