Event Management Syllabus & Subjects 2023: Semester-wise List, Top Colleges Syllabus PDF

Event Planning and Control

This course introduces a prospective scholar to event planning and management and even to the various roles of an event planner, and to the importance of organising events and their components, techniques, selections, coordination, creativity, designing, marketing and sponsorship.

Management Process

This module would assist the scholar in understanding the aspects of leading and controlling. It is a partial amalgam of organisational behaviour and management process and leads to understanding causality and behaviour.

Organisational Behaviour

The objective of this course is to deliver the concepts of individual and interpersonal situations and the organisation of leadership qualities. The concepts taught range from perception and personality to power and communication.

Management and Accounting (Financial Accounting)

The basic concepts of accounting such as cost classification, allocation and absorption costs, cost centres, cost analysis for managerial decisions and even direct cost and break-even analysis and relevant costs are to be touched upon in this course.

Wedding and Special Events

This subject involves an introduction to weddings, including the arrangement for the special events, and gives knowledge about preparing a budget, booking a venue, choosing themes, catering, wedding dress, flowers, transit hires and equipment. This subject is focused on the proper coordination of the special event and the ideal conception of it.

Fundamentals of Professional Photography

This module works over the dynamics of Professional Photography apart from Delvin, deep into the different camera techniques in event management and coverage. Photography is a crucial aspect of media communication for any event. As a professional photographer, you'll also learn about the basics of digital photography, among others.

Leisure and Tourism Events

The course minutes are over the intricate planning for tours, monitoring and evaluating local, national, and international tourism. This helps the students develop strategic and professional expertise along with ideas for the tourism sector and allows for the chance of employment.

Conference Management

This course introduces students to the key elements in conference planning, exploring the roles of delegates and audiences. You will also learn about different ways to promote your conference, apart from policies related to conducting conferences successfully.

Sem 1 - Core Subjects

Principles and Practices of Management

This subject provides fundamental knowledge of the theories, concepts, and practices of management. It also covers the nature, scope and principles of management and explains the roles and responsibilities of a manager. It also provides practical knowledge about applying various tools to facilitate the decision-making process.

Sem 2 - Elective Subjects

Managerial Economics

This subject acquaints students with economics, including inflation, national income, and unemployment. It also covers all the major macro-environment factors that may affect the economy and make students understand demand and money supply theories.It also helps students to identify the problems caused in business due to cyclical fluctuations in the market.

Sem 3 - Elective Subjects

IT in Event Management

The subject encompasses basic introduction about information technology. It involves understanding Microcomputer Operation and Operating Environment, Creating Documents, Editing Documents, Formatting Text; Saving, Retrieving and Printing; Proofing Documents and spreadsheet programmes such as Excel. It also helps the students to use applications like Coreldraw and Photoshop in presentations at varied events across the industry.

Sem 4 - Core Subjects

Basic Event Accounting

Sound financial management and allocation of resources are essential for any successful event. This subject will dive deep into applying accounting principles in the event planning and management industry. You'll learn how to use accounting principles to distribute and manage money across different event functions.

Sem 5 - Core Subjects

Event Planning and Marketing

This subject helps you understand the process of planning and promoting an event. The success of any event is dependent on good marketing, as it not only increases footfall, but also helps gather sponsors and advertisers. In this subject, students will learn to use different event promotion techniques. Focused on both offline and online event marketing, you are going to learn about each of these elements in detail.

Sem 2 - Core Subjects

Event Laws and Licences

This subject provides a piece of basic knowledge about the compliance of law in India. It focuses on the importance of the legal component of event management, such as relevant registration, contract agreement, Company and Business Law, and Sales Act. It enables the student to abide by the legal aspects of the event management industry.

Marketing Management

• Nature and scope of marketing

• Marketing segmentation

• Marketing mix

The programme discusses the basics of marketing in detail. It also deals with the practical aspects of marketing, including marketing methodologies, strategies and management. It aims to study the behaviour pattern of the market and analyse it for improving the marketing strategy or product.

Advertising Campaign

• Meaning & Importance of Advertisement

• Modes of Advertising

• Advertisement vs Public Relations

Candidates who are interested in creating advertisements or comprehending consumer behaviour will find this programme very useful. They also learn how to leverage digital platforms to reach the target audience and how to design a campaign and a marketing strategy.

Occasion Management

• Types of occasion

• Budget and planning

• Arrangement of venue, catering etc.

This programme seeks to improve the candidate's management skills. It helps develop the candidate's knowledge of planning various events, including weddings, office meetings and other festivities.

Event Risk Management

The Essentials of Risk Management

Michel Crouhy

Event Management

How Brands Become Icons

Douglas B. Holt

Public Relations

Public Relations Management: Practical Guidelines for Effective PR Management

Jasvinder Singh

Human Resource Management

Human Resource Management - Text and Cases

K Aswathappa and Sadhna Dash

Marketing Management

Marketing Management

Philip Kotler

1.

National Academy of Event Management and Development (NAEMD), Noida

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2.

Institute of Public Enterprise (IPE), Hyderabad

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3.

National Institute of Event Management,

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4.

EMDI Institute of Media and Communication

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5.

National Academy of Media & Events

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6.

Asian Academy of Film & Television

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7.

Amity School of Communication

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8.

Pearl Academy

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9.

Impact Institute of Event Management

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10.

Xavier’s Institute of Communication

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