Electronic Media Courses (TV, Radio, Online): Admission 2024, History, Types, Entrance Exams, Top Colleges, and Career Scope

Electronic Media refers to those forms of media that are used to spread information to the masses through electronic means or technology. Electronic Media works in contrast with print media, where paper is used. There are various forms of electronic media, TV, Radio, and Internet being on top. With time, the impact of Electronic Media on social, political, and cultural background has been increasing creating more demand for skilled media people in the industry. Electronic Media can be pursued by doing courses in Journalism and Mass Communication, like BA Journalism, or postgraduate courses like MJMC.

Candidates also have the choice to pursue separate courses for Electronic Media courses at UG, PG, Diploma, and Doctoral levels. The duration of the courses ranges from 1 - 3 years depending on the course. To be eligible to pursue Electronic Media courses, one must have completed 10+2 from a recognized board with an aggregate of 50% or more. Admission to Electronic Media courses is based on merit and entrance exams. Some of the commonly accepted entrance exams for Electronic Media courses include JMI Entrance Exam, IIMC Entrance Exam, XIC OET, and FTII JET. 

Some of the top colleges offering Electronic Media and Communication courses include Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal, and AJK College of Arts & Science. The average course fee ranges from INR 80,000 - 1.5 lakh on depending on the college/university. Pursuing careers in Electronic Media or Digital Media can be truly promising in today's digital era. Individuals can pursue various career opportunities and job profiles after completing Electronic Media studies. Candidates get the opportunity to work in different digital marketing companies, content creation portals, the film industry, and the gaming industry.

Some of the top job profiles include social media manager, media researcher, radio jockey, and content writer. The average salary ranges from INR 4 - 8 lakh. To learn more about the Electronic Media Course, keep reading the article.

History of Electronic Media

The emergence of electronic media can be traced back to the 20th century when the first radio stations were established. In India, the first radio station was started in Bombay by the Radio Club of Bombay. After 4 years in 1927, the Indian Bombay Company was also formed and regular broadcasting programs started running by 1930. Continuous improvements were taking place in the media industry, and the year 1936 marked a major event in the field of electronic media when IBC was nationalized and renamed All India Radio. 

All India Radio played an integral role in the Indian freedom struggle and thus contributed to the nation-building process. Another wave of progress arose with the introduction of television in 1959 with the launch of an experimental station in New Delhi. Though, radio broadcasting from that center started in 1965 and Doordarshan came into the picture in 1975.

Another major upheaval in the Electronic Media industry happened in 1990 at the time of liberalization. With that, emerged the first private TV channel ZEE TV in 1992. This launch led to a chain of several other television channels like Sony Entertainment and Star Plus. The emergence of the internet happened in the 1990s and it changed the entire landscape of the electronic media industry. In 2023, there were almost 800 million internet users consuming content through social media and various digital platforms. 

Types of Electronic Media

Electronic Media is a wider term and includes various forms of digital media to disseminate information. In the coming section, we will discuss more about different electronic media forms. To have a better understanding, keep reading the article.

1. Television: There are various types of media and channels under television.              

• Broadcast Television: The most traditional and earliest mode of digital communication wherein signals are transmitted from airwaves to antennas. 
• Internet Television (or Smart Television): The form of televisions usually known as smart TVs nowadays are the most common form of Electronic Media. The information is transferred via the internet on various streaming platforms like Netflix and Prime. 
• Cable Television: The mode of digital communication where cable networks are used for the transfer of information. It operates on a greater level of programming.

2. Radio: There are different various of radio broadcasting that are being used as a means of communication. Some of the forms are mentioned below:

• Traditional Radio Broadcasting: Over-the-air transmission method is used to transfer radio waves.
• Digital Radio: HD Radio and Digital Audio Broadcasting methods are used to provide better audio quality. 
• Internet Radio: radio stations are broadcast all over the internet for global reach.

3. Online Platforms: 

• Websites: Online websites covering images, videos, and other multimedia means to spread messages and content on different topics.
  
• Social Media: different social media platforms like LinkedIn and Instagram are used to create and share content that adds value to people’s lives. 
• Blogs: Blogs are used as a mode to share opinions, views, and information at both personal and professional levels. 

4. Streaming Platforms:

• Video Streaming Services: It includes platforms like Amazon Prime, Netflix, and Disney + Hotstar
• Music Streaming Services: It includes different audio streaming platforms like Spotify, Pandora, and Apple Music with a huge music gallery and a large number of podcasts.          

5. Digital News Platforms 

•  News Websites: Online news websites like Mint and Hindustan Times that provide information through articles and videos.
• News Apps: News Applications like the Economic Times provide news information through applications installed on smartphones.

6. Video Sharing Platforms

Video-sharing platforms like YouTube are used to spread useful messages, content, and news information through long-form videos and YouTube shorts.

7. E-books and Digital Publishing 

Digital books and publications by different authors provide online reading options to avid readers. It allows readers to read and learn through tablets and computers.

Electronic Media Course Entrance Exams

Entrance exams are held at national and state levels to get entry into Mass Communication and Journalism courses. Some of the commonly accepted Mass Communication exams to get admission into Electronic Media Courses are mentioned below:

Electronic Media Entrance Exams	Electronic Media Exam Dates	Electronic Media Exam Schedule
JMI Entrance Exam	Apr '25 (tentative)	JMI Entrance Exam Schedule
IIMC Entrance Exam	Mar '25 (tentative)	IIMC Entrance Exam Schedule
ACJ Entrance Exam	Mar '24 - Apr '24 - application forms	ACJ Entrance Exam Schedule
FTII JET	Apr '25 (tentative)	FTII JET Entrance Exam Schedule
CUET	May '25 (tentative)	CUET Entrance Exam Schedule
SRMJEEE	21 Jun '24 - 23 Jun '24	SRMJEEE Entrance Exam Schedule
NIFT	February '25 (tentative)	NIFT Entrance Exam Schedule
CEED	Jan '25 (tentative)	CEED Entrance Exam Schedule

Electronic Media Course Syllabus

Electronic Media courses can be pursued at both UG and PG levels. For a detailed understanding of the syllabus, read the below section. 

M.Sc Electronic Media Syllabus 

MSc Electronic is a postgraduate providing comprehensive knowledge of different media subjects. The course duration is 2 years, divided into 4 semesters of 6 months each.

Electronic Media Course Semester 1
Media and Communication Theories	Visual Design Communication
Digital Media Instrumentation	Audiography
Electronic Media Course Semester 2
Media Production Process	Script Writing
Visual Research Methods	Advertising Media and Case Studies
Electronic Media Course Semester 3
Media Law & Ethics	Film Studies
Radio Production	Television Production
Electronic Media Course Semester 4
Immersive Technologies	Games Studies
Anchoring & News Casting	TV News Production

Online Electronic Media Courses

Electronic Media courses can also be pursued as certificate courses in online mode, the duration for which varies from 1 - 6 months depending on the course. These courses are offered by MOOC platforms like Coursera and Udemy. The below table mentions some of the online Electronic Media courses along with the courses.

Name of Course	Offered by	Average Fees
The Strategy of Content Marketing	University of California, Davis	Free
Digital Footprint	The University of Edinburgh	Free
Multimodal Literacies: Communication and Learning in the Era of Digital Media	University of Illinois	Free
Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences	UNSW, Sydney	Free
Viral Marketing and How to Craft Contagious Content	University of Pennsylvania	Free

Top 5 Colleges Offering Electronic Media Courses 

Electronic Media courses come under the umbrella course Journalism and Mass Communication. Electronic Media comes as a subject under the mass communication courses like BJMC, or MJMC and also can be studied separately as a course. The below table mentions the top 5 colleges offering undergraduate and postgraduate electronic media courses.

Electronic Media Course Top Colleges	Course Offered	Average Fees (in INR)
Makhanlal Chaturvedi National University of Journalism and Communication	BSc in Electronic Media	89,270
Hindustan College of Arts and Science	BSc in Electronic Media	97,500
College of Engineering, Anna University	Integrated M.Sc in Electronic Media	87,500
AJK College of Arts & Science	Bsc in Visual Communication & Electronic Media	1.5 lakh
Devi Ahilya Vishwavidyalaya	Integrated M.Sc in Electronic Media	1.56 lakh

Electronic Media Top Job  Profiles

Electronic Media as a career is gaining increased reverence because of the wide spectrum of opportunities it holds. Candidates can pursue different job opportunities. Some of the top job profiles along with their average salary are mentioned in the table below:

Top Job Profiles	Average Salary (in INR)
Social Media Manager	8.7 lakh
Digital Marketer	6.8 lakh
Creative Writer	6.1 lakh
Digital Journalist	4.1 lakh
Media Operations Analyst	3.6 lakh
Digital Researcher	6.6 lakh

Current Scenario of Electronic Media

The current scenario of Electronic Media is very vast. With time, the Internet is becoming an important source of news and entertainment. India has over 200 radio stations and 800 national channels. The 21st century is the era of the digital era where the internet is pacing at a higher level. Social Media Platforms like Facebook and YouTube have become integral tools for information dissemination and public discourse. Digital News channels and streaming platforms are used to spread content through articles, audio, and videos. 

As per the latest research, Electronic Media is growing exponentially and by 2025 the revenue of the entire digital media industry is going to touch $15 billion. 

Following are the most popular Electronic Media (TV, Radio, Online) Colleges in India. Learn more about these Electronic Media (TV, Radio, Online) colleges (Courses, Reviews, Answers & more) by downloading the Brochure.

Following are the most popular Electronic Media (TV, Radio, Online) courses, based on alumni reviews. Explore these reviews to choose the best course in Electronic Media (TV, Radio, Online).

Following are the most popular Electronic Media (TV, Radio, Online) UG Courses . You can explore the top Colleges offering these UG Courses by clicking the links below.

Following are the most popular Electronic Media (TV, Radio, Online) PG Courses . You can explore the top Colleges offering these PG Courses by clicking the links below.

Following are the top exams for Electronic Media (TV, Radio, Online). Students interested in pursuing a career on Electronic Media (TV, Radio, Online), generally take these important exams.You can also download the exam guide to get more insights.