MBA in Marketing Career Scope: Jobs, Placements, Salary 2024, & Top Recruiters

Sale is an evergreen and continuously rising career. The demand for salespeople is available in almost every industry.  Any person with minimum skills and interests can enter this field and grow within an organisation. The salespersons also have the option to join the marketing or customer service departments. 

Also, sales jobs are increasing at a fast pace with more focus on delivery and customer satisfaction. A career in sales revolves around customers' wants and needs. It is rightly said that the customer is "King". It is the primary responsibility of a sales executive to ensure that the customer is getting what he is looking for. A person with good interpersonal skills is most suited for this position. 

More and more youngsters are getting inclined towards this area of work due to the number of job opportunities available. However, the job of the salespeople is not just restricted to providing products or services to their customers, but building long-term relations through trust. 

Why choose sales?

The sales manager is a lucrative career option in sales and marketing with many growth opportunities. The pay scale, however, differs from company to company depending on the qualification, experience, and skills of the students. The pass-outs of top MBA colleges get placement in multi-national companies at a good pay scale.

Notably, the rate of hiring amongst management or equivalent degree graduates across India stood at 17% percent in 2020 compared to 13% in 2019. In India, the salary of a sales manager ranges between ? 2- ? 4 Lakhs and goes up to ? 14 – ? 20 Lakhs with an average annual salary of ? 5 – ? 9 Lakhs. This figure improves greatly with experience.

Sales span every business and every industry. From top companies to small businesses everyone needs salespeople.

Career in Sales

There are many kinds of positions available in sales. Sales development representative (SDR), Inside sales representative, Outside sales representative, Account executive (AE), Account manager, Sales manager, Customer success manager (CSM) Sales engineer, Sales operations manager, Regional sales manager, Director of sales, Vice president (VP) of sales, Chief sales officer and so on. We have highlighted the top positions available in sales down below.

1. Account Executive/Enterprise Sales-These sales executives work in B2B sales and are responsible for selling products/services and managing a corporation's most important customers. An MBA degree can help you climb the corporate ladder, but it requires experience to attain a sales position at the enterprise level. An enterprise sales executive’s job responsibilities are much greater than sales representatives at lower levels because they are in charge of the largest purchasing clients. Due to this they also earn more.

2. A Sales Consultant-It is a professional who is responsible for creating strategies for promoting the products or services they’re selling. They act as middlemen between the companies and the customers, keeping in mind the latter's requirements. Their jobs are target-based.

3. Real Estate Agent-Realtors work in the real estate industry, they represent buyers, sellers, or both. They handle everything from marketing to closing the paperwork. There is no need for a specific degree, no minimum qualifications are required to become a real estate agent in India. There is no mandatory course or field of study for this profession and anyone can enter in this business. This field requires one to have great communication and negotiation skills, build a reputation, contacts, and comprehensive knowledge regarding the industry.

4. Medical Device/ Pharmaceutical Sales Representative-Representatives here sell medical equipment to medical professionals. They also visit healthcare workers and convince them to buy products from their company. Pharmaceutical representatives on the other hand tend to visit medical institutions in order to drive higher prescriptions for the drugs they are representing

5. Insurance Sales Agent-An insurance sales agent provides clients with information on different kinds of insurance and helps them select a policy best suited for their needs. It is an entry-level position that does not require any specific educational qualification of someone.  As an insurance sales agent, you can work in different sectors selling life insurance, automobile insurance, medical, or household insurance.

6. Software Sales Representative- These professionals are responsible for selling a company’s software to different businesses and entrepreneurs. One must be tech-savvy enough in order to understand and explain the technology they are trying to sell.

7. Consumer Packaged Goods/Wholesale Director- A CPG sales director’s job is not limited to selling packaged goods; they are also involved in a company’s business operations. They are brand managers in many ways for companies dealing with toys, groceries, beverages, and other packaged goods. They maintain a network of buyers and develop profitable relationships and continuously attract more contacts.

8. Account Manager- The job responsibilities here are a combination of sales and customer support where they have a specific clientele to who they provide their services to regarding the products and services. They must build profitable relationships with the customers to drive sales for an organisation. They are also answerable to customers when it comes to queries and demands. Through this, they also identify potential opportunities that can help their organisation prosper.

9. Campaign Manager - A campaign manager is a professional responsible for overseeing the planning, execution, and analysis of marketing campaigns. A Campaign Manager typically refers to a person responsible for planning, executing, and overseeing various aspects of marketing campaigns. This role exists in the realm of marketing and advertising, especially in digital marketing.

Scope of Career in Sales 

Account Director or supervisor, Account Manager or Senior Account Manager, Account Executive, Junior Account Executive, Marketing Manager, Assistant, Marketing Manager, Copy Editor, Brand And Product Manager, Copywriter, Event and Trade Show manager, Event and Tradeshow coordinator, Manufacturer’s Representative, Direct Consumer Sales, Corporate Sales, Sales Management are all positions that can be classified under the umbrella of sales 1showcasing the wide variety of jobs one can apply for.

Most commerce-based educational backgrounds are suitable for entry-level jobs in advertising, marketing, promotions, and sales managerial jobs, but many employers prefer those with experience in related occupations plus a broad liberal arts background.

Marketing sector

Sales and marketing go hand in hand, they are crucial pillars of every corporation. They act as a catalyst for generating revenue and more importantly, profit. While marketing is about building a sense of awareness about a particular brand and organization, sales turn that viewership and interest into profits by converting potential customers into actual ones.

Finance sector

The sales department focuses mainly on expanding the organization's customers, and the finance department focuses on achieving a set level of profitability for the company. An organization relies on a healthy relationship between its sales and finance departments.

Healthcare sector

Meaningful audience engagements are crucial for the health and medical organizations, It fosters institutional growth and prosperity. Success in these fronts yields benefits of viability and vitality for given health services organizations, but it also encourages audiences to attend to their healthcare wants and needs. The mutual benefits gained by communicating well are given utmost importance and at remain at the forefront of thought for healthcare providers, prompting them to pursue marketing communications excellence in the same way as they do healthcare delivery excellence.

IT Sector

As the technology sector continues to grow and multiply, so do career opportunities. Software sales careers are amongst the most robust in technology, offering proper job security and potentially huge earning potential for people at the highest ranks. Software professionals are in high demand and help their customers meet their demands and assist them in resolving issues.

The following are job positions under sales and their average salary offered respectively. These figures might differ under an incentive-based salary.

Top recruiters for sales jobs in India

The following are top recruiters for sales jobs in India. If you are looking for a career in Sales you should consider applying according to your level of eligibility.

1. Dell technologies
2. HDFC bank
3. Bharti Airtel
4. Amazon
5. Byju’s
6. Tata Consultancy services
7. LIC
8. Infosys
9. SBI life insurance

• Wipro
• Tata Motors

Top Colleges for Placements in sales

Job seekers in sales are generally not required to have high level educational qualifications but candidates pursuing MBA or any other relevant master’s degree from top level colleges are given an upper hand, providing them with better quality jobs just like in any other field.

The following are the top MBA government colleges that will provide you with top placements in India:

The following are private MBA Colleges that will provide you high paying jobs for a career in sales:

How to get a job in Sales?

Identify companies and industries you’re interested in

Sales and business development are broad areas, as every company needs to sell. This means you can opt for an industry you’re interested in or are passionate about to pursue your career in sales. If you’re already an advocate for a product or service or company it might make you a great salesperson for that corporation.

Match your strengths & personality with your career in sales

If you have a likeness for building relationships and maintaining them over an extended period of time, account management maybe suited for you.

If you are an ambitious and competitive person and if you would like to be  driven by targets and performance-based rewards, you might want to consider  commission-based sales roles.

If you’re a person interested in both sales and marketing then these two fields link well together and there are many positions that connect the two areas. Here you would be generating leads and then also converting them into customers.

Learn about products or services from companies and think about how you could market them and make a sale.

Highlight your transferable skills

Even If you don’t have any experience in sales you can start acquiring skills required for the job. Communication and customer service are solid skills that are usually strengthened from work in retail and hospitality, so even a background in those fields can aid you. Setting up a LinkedIn account as well as updating your profile is important. 

In addition to any skills you may have obtained from work experience, soft skills are of utmost importance. You may find some good job opportunities this way.

Get the right training

Here are some ideas

• University courses online from reputed websites that specialize in sales and marketing.
• Internships are an important asset for learning about any field.
• Learn on the job in entry-level positions

Top cities to for a career in Sales  

The following cities will provide you with a wide variety of high paying jobs in India for a career in sales.

Life after a career in sales

Salespeople often operate on a commission-based system, where they can earn money depending on the number of sales they make in a particular time period. Some sales jobs also provide a base salary and other benefits, such as travel reimbursements and company-provided mobiles. This provides them with an opportunity of higher income.

It can have a low threshold of educational qualifications for an entry level job and internal or independent salespeople usually only require a sales background. Sales is a career path that allows for an amount of independence and flexibility especially for people at higher positions.