MBA in Marketing Syllabus 2024: Subjects, Semester-wise Syllabus PDF, Top Colleges, Books

Updated on Feb 17, 2023 04:40 IST

MBA Sales and Marketing is one of the most popular management streams among youngsters. It is a business and marketing related management programme that focuses on business principles and brand management. It is a two-year postgraduate programme that focuses on the planning, organising, hiring, managing, running, and regulating of sales and marketing in the workplace.

The course requires candidates to have a strong desire for creativity as well as excellent communication abilities. The MBA admissions process is designed to assess a candidate's ability to function effortlessly in a competitive setting. After attaining valuable skills, students can pay the desired attention to statistics to identify whether advertising and marketing strategies are effective.

Also Read:

Overview on MBA in Sales and Marketing 

MBA in Sales and Marketing Important Facts

The students interested in opting MBA in Sales and Marketing can read the below points related to the programme.

Learnings: MBA in Sales and Marketing is a two-year postgraduate programme that aims to provide administration skills to students for better career growth. It is a professional programme which can be pursued after 10+2. The marketing programme aims to increase product or service sales, besides enhancing brand awareness. Skills can also help a company's market share grow and enhance a company's performance.

Admission: Admissions to MBA programmes in sales and marketing vary by institution and course. While some colleges prioritise intellectual achievement, others focus on the candidates' whole profile. Participants in these courses get the opportunity to delve deeply into marketing difficulties and learn about the most recent applications and technologies utilised in the area. The majority of India's best MBA schools use a three-step selection procedure that involves entrance examinations, group discussions, and interviews.

Scope: Aspiring applicants would have a tremendous opportunity after completing this programme. One can work as a sales manager, sales executive, market research analyst, marketing manager, and so on. Students can also pursue higher studies and enroll in doctorate programme for further knowledge. MBA course will also help them in increasing their pay scales.

Fees: The fees for two-year MBA programme at private colleges vary from INR 4 to INR 20 lakhs.  The same can be pursued from government colleges at a lesser cost.

MBA in Sales and Marketing Syllabus

The programme is designed by industry experts to provide managerial qualities to the budding managers and to help them in gaining deep understanding of the sales and marketing subjects.

Semester-1

Subject

Details

Financial Accounting and Reporting

Understanding the logical foundation that underpins financial statement preparation and managerial discretions in financial report preparation.

Decision Sciences

To provide an overview of the availability and application of some of these strategies. To maximise the usefulness of the final solution's informational content.

Managerial Economics

This course seeks to provide students with the essential tools of analysis and decision making at the micro level and investigates how these might be used productively in the context of managerial decision making.

Information Systems

The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management.

Management Theory

 -------

 

Semester-2

Subject

Details

Human Resource Management

To assist students in developing an understanding of numerous topics connected to effective and efficient human resource management, as well as the conditions under which management and unions operate.

Marketing Management

The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management.

Operations Management

To give students an understanding of various manufacturing and service organisations, as well as an understanding of Operations Management as a main functional area of management.

Corporate Finance

Provide learners a thorough understanding of basic finance theories and models. Students' analytical and critical thinking skills in financial decision making are developed.

Organisational Behaviour

Providing solid conceptual knowledge of the behaviour of individuals in organisations.

 

Semester-3

Subject

Details

Business Communication-1

Students are taught about the various skills needed for effective communication in a business.

Strategic Management

Provide an explanation of what strategy is. Strategic management content and process

Entrepreneurship Management

Entrepreneurial management is the discipline of providing a more robust management structure to the inherent inventiveness in entrepreneurship.

Retail Marketing

Retail marketing encompasses all of the methods by which a company obtains clients and persuades them to buy its goods and services.

 

Semester-4

Subject

Details

Business Communication-2

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Personality Development

Personality development is the process that distinguishes a person and is influenced by a variety of elements such as genetics, environment, upbringing, and experience.

International Business

International business encompasses all financial activity, both governmental and private, that occur between countries.

Business ethics

Respect, kindness, and concern are the foundations of good manners and good citizenship. Business ethics has evolved into the language of manners.

Service Marketing

Intangibility, perishability, heterogeneity, and inseparability are all features of service marketing.

Advertising

Advertising refers to the strategies and practises used to bring items, services, opinions, or causes to the public's attention in order to encourage them to respond in a specific way to what is promoted.

MBA in Sales and Marketing Specialisations

Every firm, whether national and international, needs a marketing staff to disseminate the brand through various activities such as promotions, sales, commercials, and entertainment programmes. With the increasing demand for product marketing professionals, an MBA in Marketing has become one of the most sought-after degrees among both students and companies in recent years. Desirous students can gain further specialisations by studying these topics.

  • Marketing management
  • Operations management
  • Salesforce management
  • Digital marketing
  • Social Media management
  • Forecasting and marketing strategy
  • International and multi-national marketing
  • New product strategy, branding, and marketing

Also Read:

Careers after MBA in Sales and Marketing 

MBA in Sales and Marketing Books and Authors

Some of the popular books related to the field of MBA in Sales and Marketing are:

Book

Author

Details

Marketing Management

G. Shainesh Philip

Marketing Insight focuses on an important marketing concept for in-depth examination and comprehension.

Social Selling Mystery

Jamie Shanks

This book will help students to master the ways that today's business requires.

The Sales Funnel Book

Nathan Williams

Interest Driven technique help students to plan, build, and deploy sales funnels that adapt to subscribers, prospects, and customers automatically.

Business Made Simple

Donald Miller

Business Made Simple teaches others what it takes to advance their careers and build a healthy and lucrative business.

Marketing and Sales Analytics

Brea Cesar

This book presents broad concepts and particular tools to help the readers in attaining the same levels of success in their own organisation.

MBA in Sales and Marketing Entrance Exams

CAT- The Common Admission Test (CAT) is a national level management aptitude test that candidates must pass in order to be admitted to MBA programmes at 20 IIMs and over 1,200 B-schools in India.

CMAT-  The Common Management Admission Test (CMAT) is a three-hour business aptitude test administered by the National Testing Agency (NTA) for admission to MBA/PGDM programmes.

MAH CET- The Maharashtra Common Entrance Exam (MAH CET) is a management entrance examination. The MAH MBA/MMS-CET exam is administered by the State Common Entrance Test Cell, Maharashtra, for admission to MBA programmes at various institutes around the state.

TISS NET-  TISS National Entrance Examination is administered by the Tata Institute of Social Sciences in Mumbai (TISSNET). It is a university-level entrance exam for MA programmes in the School of Management and Labour Studies.

SET- Symbiosis International (Deemed University) administers the Symbiosis Entrance Exam (SET) for admission to Symbiosis institutes. The SET exam serves as a doorway to undergraduate programmes in Management, Law, Engineering, and other fields.

MBA in Sales and Marketing Distance Programme

Distance education in sales and marketing management is a versatile course for people who cannot afford to learn in a traditional setting. The course is adaptable and is provided by government-approved universities. Entrance to the distance course is based on merit or an admission exam. To be admitted to this programme, candidates must apply in person. The colleges offering distance learning in the field of Marketing are:

  • IGNOU
  • Symbiosis Centre for Distance Learning, Pune
  • Utkal University, Bhubaneswar
  • Madras University, Chennai
  • Wisdom School of Management for Distance Education, Lucknow.

MBA in Sales and Marketing Top Colleges

Some of the top colleges from where interested students can pursue MBA in Sales and Marketing are:

Name of College/Institute Syllabus PDF
IIM, Calcutta Download Here
IIM, Lucknow Download Here
IIT, Delhi Download Here
XLRI Xavier School of Management, Jamshedpur To be uploaded soon
Symbiosis Institute of Business Management, Pune Download Here
Parul University, Vadodara Download Here
ITM Business School, Mumbai Download Here
IIT Madras, Chennai Download Here
New Delhi Institute of Management, Delhi To be uploaded soon
IIM, Raipur To be uploaded soon

Read More:

Popular Colleges for MBA in Sales and Marketing

MBA Courses with Details

FAQs About MBA in Sales and Marketing

Q. What is MBA in Sales and Marketing?

A. A master's degree in business administration in sales and marketing is a two-year postgraduate programme that focuses on the marketing and sales management of a company's numerous products and services. It prepare applicants for entry-level sales and marketing careers.

Q. What is the scope of MBA in Sales and Marketing?

A. There are numerous sales roles available. After this course, students can find work as Account executive (AE), Account manager, Sales manager, Customer success manager (CSM), Sales engineer, Sales operations manager, Regional sales manager, Director of sales, Vice president (VP) of sales, Chief sales officer, and so on.

Q. What are the entrance exams required to do distance MBA in Sales and Marketing?

A. Yes. To pursue an MBA via distant learning, one must first pass MBA entry exams at the national/university/state level.

Q. What are the different entrance exams in MBA in Sales and Marketing?

A. The different entrance tests that allow admission to MBA in Sales and Marketing are CAT. MAT, CMAT, MAH CET, TISS NET, etc. Students need to score well in these exams to get admission to reputed colleges.

Q.  Which companies are the top recruiters for MBA in Sales and Marketing?

A. Some of the top recruiters for MBA in Sales and Marketing are:
  1. Dell technologies
  2. HDFC bank
  3. Bharti Airtel
  4. Byju’s
  5. Tata Consultancy services
  6. LIC

Q. What is the syllabus for MBA in Sales and Marketing?

A. The main subjects taught in MBA in Sales and Marketing are:
  • Information System
  • Financial Accounting
  • Retail Marketing
  • Organisational Behaviour
  • Decision Sciences

Q. Which are the top colleges offering MBA in Sales and Marketing?

A. Some of the popular colleges to pursue MBA in Sales and Marketing are:
  • IIM, Ranchi
  • IIM, Calcutta
  • IIT, Delhi
  • Jamia Millia Islamia, Delhi
  • MIT School of Business, Pune

Q. What are the advantages of pursuing MBA in Sales and Marketing?

A. A course in MBA in Sales and Marketing enables students to learn valuable skills required to promote a brand and develop brand identity. Also, it plays a great role in increasing the sale of a product.

Q. What is the scope of Distance MBA in Sales and Marketing programme?

A. The distance programme in MBA in Sales and Marketing allows students to gain knowledge about the important managerial skills required to increase a company’s revenue and build brand image. It enables students to study alongside their employment.

Q. What is the average salary of MBA in Sales and Marketing?

A. The pay scale differs according to the job position. However, students can earn an average salary ranging from INR 4 to INR 15 lakhs. The field of sales and marketing carries a huge prospect for growth.

Q. What is the eligibility criteria for admission to MBA in Sales and Marketing?

A. Students who have obtained a bachelor's degree in any field with a minimum of 50% marks are eligible to apply for an MBA in Sales and Marketing. Students must also take entrance exams, followed by interviews and group discussions, in order to be admitted to MBA programmes.

Popular Exams

Following are the top exams for MBA in Sales & Marketing. Students interested in pursuing a career on MBA in Sales & Marketing, generally take these important exams.You can also download the exam guide to get more insights.

19 Dec ' 24

CAT 2024 result announcement

3 Dec ' 24 - 5 Dec ' 24

CAT 2024 answer key challenge

24 Dec ' 24 - 2 Mar ' 25

MAT 2024 Registration Process PBT (February)

24 Dec ' 24 - 9 Mar ' 25

MAT 2024 Registration Process CBT (February)

5 Jan ' 25 - 10 Jan ' 25

NMAT 2024 Scheduling Window (second phase)

5 Jan ' 25 - 10 Jan ' 25

NMAT 2024 Registration Window (second phase)

25 Dec ' 24 - 25 Jan ' 25

MAH CET 20245 registration process

Mar '25

MAH MBA CET 2025

TENTATIVE

Popular MBA in Sales & Marketing Colleges in India

Following are the most popular MBA in Sales & Marketing Colleges in India. Learn more about these MBA in Sales & Marketing colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
1 Course
24.2 L
25 LPA

#13 NIRF

1 Course
12 L
24.45 LPA

#4 NIRF

4.4
4.5

#7 NIRF

4.5
33.67 LPA

#5 NIRF

1 Course
18.67 L
25.58 LPA

#11 NIRF

2 Courses
14.5 L - 24 L
22.8 - 32 LPA

#20 NIRF

Popular Private MBA in Sales & Marketing Colleges in India

1 Course
4.69 L
2.8
2.26 L
4.17 LPA
1 Course
8.37 L
4.6
1 Course
9 L
4.1

#95 Times

Awarded 'B-School of the Year'. Offers 1Week Paid Trip to Oxford,UK. Highest Package 16.13L
2 Courses
10.95 L - 11.95 L
10.5 LPA
Powered by IIM-A Alumnus.100% Campus Job Opportunities. Placements: HP, EY, Citi
1 Course
9.85 L
4.4

Top 25 in Gujarat

Popular MBA in Sales & Marketing Specializations

Following are the most popular MBA in Sales & Marketing Specializations . You can explore the top Colleges offering these Specializations by clicking the links below.

Popular Specializations

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Answered 17 hours ago

GLBIMR offers scholarships based on the score of the candidates in the national entrance exams such as CAT/ MAT/ CMAT/ XAT/ ATMA, which are particularly conducted for Management courses. To avail of the scholarship amount, students need to get a minimum percentile in the relevant entrance exams. Che

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Piyush Jain

Contributor-Level 6

Answered 17 hours ago

As per the information available on the official website of the college, the PGDM/ MBA graduates are recruited by Sales, Business Development, Human Resources, and Operations. Hence, candidates can work in these sectors on different job profiles. Some of the names of the job roles are: 

  •  Marketing Ma

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Abhishek Hazarika

Contributor-Level 6

Answered 18 hours ago

For admission to PGDM at GL Bajaj, students need to fulfil the minimum eligibility criteria, i.e., to pass graduation with 50% aggregate in the respective subjects in the first place. The next step is to qualify for either CAT/ MAT/ XAT/ CMAT/ ATMA entrance exams with a valid score, which are the to

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Vishakha

Contributor-Level 10

Answered 18 hours ago

Which exam entrance are you referring to? There are many entrance exams with different syllabi-CAT, JEE Main, NEET, etc. Once I know which exam is in question, I will be better suited to give you the topic-wise syllabus.

 

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Khushi Gupta

Contributor-Level 10

Answered 22 hours ago

MBA admissions at Dr MGR Educational and Research Institute are awarded to candidates who meet the specified eligibility and selection criteria. Prospective applicants need to have a bachelor's degree from an accredited university to qualify for admission. The institute evaluates candidates based on

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Bhumika Yadav

Contributor-Level 10

Answered 22 hours ago

GL Bajaj Institute of Management and Research ohas a good record of MBA placements. As per the latest report, the highest and average package offered during GL Bajaj MBA placements 2023 stood at INR 23 LPA and INR 8.50 LPA, respectively. The key highlights of GL Bajaj MBA/ PGDM placements for the Cl

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Kartik Sharma

Contributor-Level 6

Answered 22 hours ago

Based on the verified Shiksha reviews provided by GLBIMR's PGDM graduates and alumni, the institute offers good placements. Check out the top recruiters who generally recruitrs management course students from GLBIMR below: 

GL Bajaj Institute of Management and Research Top Recruiters

Godrej

Wipro

Buyer Foresight

Buyer Foresight

TCS

Infosys

Sapora Steria

Axis bank 

American Express

T

Tanisha Pandey

Contributor-Level 6

Answered 22 hours ago

Gandhi Institute of Management and Technology offers a two-year MBA programme in the full-time mode. The total Dr MGR Educational and Research Institute MBA fee ranges from INR 1.1 Lacs to INR 1.6 lakh for the entire course duration. However, apart from the course fee, the fee structure may also com

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Aashi Garg

Beginner-Level 5

Answered 23 hours ago

GL Bajaj Institute of Management & Research offers scholarships to PGDM/ MBA courses on the basis of CMAT rankings secured by the candidates. Check out the eligibility criteria and financial benefits through this scholarship below: 

Scholarship on the basis of CMAT ranking: 

Rank between 10001 and 20000Scholarship amount INR 20,000
Rank between 4001 and 10000Scholarship amount INR 25,000
Rank between 1 and 4000Scholarship amount INR 30,000

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Krishnendu Kumar

Contributor-Level 6

Answered 23 hours ago

Yes,  MBA is offered as a full-time course at Dr MGR Educational and Research Institute. The duration of the course is two years. Aspirants can visit the official Dr MGR Educational and Research Institute website and fill out the available enquiry form. For more information, check out the following

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Shiksha Divya

Beginner-Level 5

Answered 23 hours ago

To secure PGDM/ MBA seats at GL Bajaj Institute of Management and Research, candidates must complete the entire admission process, which mainly requires a Bachelor's Degree with a 50% aggregate. Additionally, candidates must have secured valid scores in the CATMATCMATXATATMA entrance exam.

F

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Rachit Kumar

Contributor-Level 6

Answered Yesterday

GIBS Bangalore offers a PGDM program, often considered equivalent to an MBA. It's designed to be industry-focused, with an emphasis on practical learning and entrepreneurial skills. The curriculum includes case studies, industry projects, and a focus on developing soft skills alongside core manageme

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Guna

Contributor-Level 9

Answered Yesterday

MKSSS's Smt. Hiraben Nanavati Institute of Management and Research for Women (HNIMR) in Pune offers a two-year full-time Master of Business Administration (MBA) program. The selection criteria for this programme are as follows:

Eligibility Criteria:

  • Educational Qualification: Candidates must hold a ba

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Vishwajeet Ghosh

Contributor-Level 9

Answered Yesterday

Admission at UEI Global, Pune are expected to begin soon for the MBA programme. Interested candidates can apply by visiting the official website. The selection for MBA programme is based on the candidates' performance in their academics. Candidates can stay updated with the admission dates to avoid

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Jaya Madavi

Beginner-Level 5

Answered an hour ago

60% NIT Rourkela invites applications for its MBA program for the 2025-2027 session. Candidate with valid CAT/XAT/MAT/CMAT Score  and a minimum of 60% in graduation (55%for sc/st) can apply.

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Abhishek Singh

Beginner-Level 1

Answered Yesterday

Yes, pursuing an MBA at LEAD college of management can be worth it, as the college has good placement record an ofer a varity of opportunity for student.

LEAD colleges of management has a strong placement record. with some students reporting that over90% of their batch got placed. In  2023 the colleg

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Abhishek Singh

Beginner-Level 5

Answered Yesterday

Fee of MBA course of this college for one year is 67000 and total fee is charged by the college is134000 for this course.

 

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Abhishek Singh

Beginner-Level 5

Answered Yesterday

LEAD college og management ofers admissions based on entrance and merit. The institute offers courses such as MBA AND MCA for duration 2 year  full timemode.

Candidates must have minimum marks of 50% in graduation from a recognised university or college. Apart from this, candidates must obtained vali

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Abhishek Singh

Beginner-Level 5

Answered Yesterday

There are many best institutes that provide MBA courses in Gujarat that are much better than the others in terms of academic curriculums, placements, and industry exposure. Hence, here is a brief overview of the education programme for an MBA in Gujarat.

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# Best MBA Colleges in Gujarat

1.  Indian Inst

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Shejal agrawal

Contributor-Level 10

Answered Yesterday

MBA course at the MNIT, Jaipur cut-offs are also taken based upon CAT scores, and the cut-offs differ with year and the intakes along with their respective percentiles in the CAT with reserved seats for all categories.

### Recent MNIT Jaipur Cut-off Details Regarding MBA of 2023-25 Batch

Admission off

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Shejal agrawal

Contributor-Level 10

Answered Yesterday

LEAD College of Management admission process entails application process that is conducted online. Candidates must fill out the online application form and register for candidature. For the final admission, shortlisted candidates will be required to appear for group discussion and personal interview

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Upasana Gupta

Beginner-Level 4

Answered 2 days ago

As of 2025, there are approximately 16,000 business schools worldwide, with less than 1%—around 160—being ranked among the top MBA programs.

In India, the landscape is notably robust, with over 240 institutions offering MBA programs.

79238596
Ujjwal Gupta

Contributor-Level 9

Answered 2 days ago

Hi Kshama,

If you are looking for an MBA admission counsellor, I recommend visiting the official websites of universities or MBA coaching institutes. Most reputed B-schools provide admission helplines for queries related to eligibility, entrance exams, and the application process.

Alternatively, you

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Ankit kumar

Contributor-Level 9

Answered 2 days ago

 

Hi Anish,

To apply for an MBA programme in 2025, you generally need to meet the following eligibility criteria:

  1. Educational Qualification: A bachelor's degree in any discipline with at least 50% marks (or equivalent CGPA). Some institutes may have specific requirements based on your undergraduate co

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A

Ankit kumar

Contributor-Level 9

Answered 2 days ago

 

Dear Sanskruti,

I understand your concern regarding the scheduling conflict between your TY Mumbai University exams and the MAH MBA CET exams in March 2025. Here's some information that might help:

MAH MBA CET 2025 Exam Dates:

  • Scheduled for March 17, 18, and 19, 2025.

Mumbai University TY Exam Dates

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Ankit kumar

Contributor-Level 9

Answered 2 days ago

International students can pursue the top-ranked MBA programme at Texas A&M. The duration of the MBA programme at the university is 38 weeks to 24 months. Texas A&M MBA fees is INR 15 L to INR 97 L for the first year.

L

Lalit Gulati

Beginner-Level 5

Answered 2 days ago

The Xaviers Institute of Business Management Studies offers a fast-tracked Executive MBA online that is for 6 months.  This is an ISO-certified programme, costing around INR 49500+18% GST with coverage of industry-trending topics, including business ethics, operations management, and a specialisatio

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Syed Aquib Ur Rahman

Contributor-Level 9

Answered 2 days ago

Yes, you can complete an eMBA online in one year from some institutions. One of the finest options is from SSBM (Swiss School of Business and Management) Geneva. This institute provides a self-paced 12-month interactive learning eMBA program in a 100% online mode, where students have to earn at leas

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S

Syed Aquib Ur Rahman

Contributor-Level 9

Answered 2 days ago

Yes, MBA is available at Mangalmay Institute of Management and Technology. The college offers entrance-based admission and has a total of 360 seats. Candidates seeking admission to MBA must have a Bachelor's degree in relevant discipline with 50% aggreagte from a recognised university. Further, cand

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Sumridhi Anand

Contributor-Level 6

Answered 2 days ago

The Neotia University MBA course is a two-year programme. The total fee payable over the course duration is INR 3.89 lakh. It includes a tuition fee of INR 3.6 lakh, which is payable in semesterly instalments of INR 90,000. Another fee components is a one-time fee of INR 29,000 payable at admission.

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Himanshi Pandey

Contributor-Level 10

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