MBA in Marketing Syllabus 2025: Subjects, Semester-wise Syllabus PDF, Top Colleges, Books

Updated on Feb 17, 2023 04:40 IST

MBA Sales and Marketing is one of the most popular management streams among youngsters. It is a business and marketing related management programme that focuses on business principles and brand management. It is a two-year postgraduate programme that focuses on the planning, organising, hiring, managing, running, and regulating of sales and marketing in the workplace.

The course requires candidates to have a strong desire for creativity as well as excellent communication abilities. The MBA admissions process is designed to assess a candidate's ability to function effortlessly in a competitive setting. After attaining valuable skills, students can pay the desired attention to statistics to identify whether advertising and marketing strategies are effective.

Also Read:

Overview on MBA in Sales and Marketing 

MBA in Sales and Marketing Important Facts

The students interested in opting MBA in Sales and Marketing can read the below points related to the programme.

Learnings: MBA in Sales and Marketing is a two-year postgraduate programme that aims to provide administration skills to students for better career growth. It is a professional programme which can be pursued after 10+2. The marketing programme aims to increase product or service sales, besides enhancing brand awareness. Skills can also help a company's market share grow and enhance a company's performance.

Admission: Admissions to MBA programmes in sales and marketing vary by institution and course. While some colleges prioritise intellectual achievement, others focus on the candidates' whole profile. Participants in these courses get the opportunity to delve deeply into marketing difficulties and learn about the most recent applications and technologies utilised in the area. The majority of India's best MBA schools use a three-step selection procedure that involves entrance examinations, group discussions, and interviews.

Scope: Aspiring applicants would have a tremendous opportunity after completing this programme. One can work as a sales manager, sales executive, market research analyst, marketing manager, and so on. Students can also pursue higher studies and enroll in doctorate programme for further knowledge. MBA course will also help them in increasing their pay scales.

Fees: The fees for two-year MBA programme at private colleges vary from INR 4 to INR 20 lakhs.  The same can be pursued from government colleges at a lesser cost.

MBA in Sales and Marketing Syllabus

The programme is designed by industry experts to provide managerial qualities to the budding managers and to help them in gaining deep understanding of the sales and marketing subjects.

Semester-1

Subject

Details

Financial Accounting and Reporting

Understanding the logical foundation that underpins financial statement preparation and managerial discretions in financial report preparation.

Decision Sciences

To provide an overview of the availability and application of some of these strategies. To maximise the usefulness of the final solution's informational content.

Managerial Economics

This course seeks to provide students with the essential tools of analysis and decision making at the micro level and investigates how these might be used productively in the context of managerial decision making.

Information Systems

The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management.

Management Theory

 -------

 

Semester-2

Subject

Details

Human Resource Management

To assist students in developing an understanding of numerous topics connected to effective and efficient human resource management, as well as the conditions under which management and unions operate.

Marketing Management

The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management.

Operations Management

To give students an understanding of various manufacturing and service organisations, as well as an understanding of Operations Management as a main functional area of management.

Corporate Finance

Provide learners a thorough understanding of basic finance theories and models. Students' analytical and critical thinking skills in financial decision making are developed.

Organisational Behaviour

Providing solid conceptual knowledge of the behaviour of individuals in organisations.

 

Semester-3

Subject

Details

Business Communication-1

Students are taught about the various skills needed for effective communication in a business.

Strategic Management

Provide an explanation of what strategy is. Strategic management content and process

Entrepreneurship Management

Entrepreneurial management is the discipline of providing a more robust management structure to the inherent inventiveness in entrepreneurship.

Retail Marketing

Retail marketing encompasses all of the methods by which a company obtains clients and persuades them to buy its goods and services.

 

Semester-4

Subject

Details

Business Communication-2

------

Personality Development

Personality development is the process that distinguishes a person and is influenced by a variety of elements such as genetics, environment, upbringing, and experience.

International Business

International business encompasses all financial activity, both governmental and private, that occur between countries.

Business ethics

Respect, kindness, and concern are the foundations of good manners and good citizenship. Business ethics has evolved into the language of manners.

Service Marketing

Intangibility, perishability, heterogeneity, and inseparability are all features of service marketing.

Advertising

Advertising refers to the strategies and practises used to bring items, services, opinions, or causes to the public's attention in order to encourage them to respond in a specific way to what is promoted.

MBA in Sales and Marketing Specialisations

Every firm, whether national and international, needs a marketing staff to disseminate the brand through various activities such as promotions, sales, commercials, and entertainment programmes. With the increasing demand for product marketing professionals, an MBA in Marketing has become one of the most sought-after degrees among both students and companies in recent years. Desirous students can gain further specialisations by studying these topics.

  • Marketing management
  • Operations management
  • Salesforce management
  • Digital marketing
  • Social Media management
  • Forecasting and marketing strategy
  • International and multi-national marketing
  • New product strategy, branding, and marketing

Also Read:

Careers after MBA in Sales and Marketing 

MBA in Sales and Marketing Books and Authors

Some of the popular books related to the field of MBA in Sales and Marketing are:

Book

Author

Details

Marketing Management

G. Shainesh Philip

Marketing Insight focuses on an important marketing concept for in-depth examination and comprehension.

Social Selling Mystery

Jamie Shanks

This book will help students to master the ways that today's business requires.

The Sales Funnel Book

Nathan Williams

Interest Driven technique help students to plan, build, and deploy sales funnels that adapt to subscribers, prospects, and customers automatically.

Business Made Simple

Donald Miller

Business Made Simple teaches others what it takes to advance their careers and build a healthy and lucrative business.

Marketing and Sales Analytics

Brea Cesar

This book presents broad concepts and particular tools to help the readers in attaining the same levels of success in their own organisation.

MBA in Sales and Marketing Entrance Exams

CAT- The Common Admission Test (CAT) is a national level management aptitude test that candidates must pass in order to be admitted to MBA programmes at 20 IIMs and over 1,200 B-schools in India.

CMAT-  The Common Management Admission Test (CMAT) is a three-hour business aptitude test administered by the National Testing Agency (NTA) for admission to MBA/PGDM programmes.

MAH CET- The Maharashtra Common Entrance Exam (MAH CET) is a management entrance examination. The MAH MBA/MMS-CET exam is administered by the State Common Entrance Test Cell, Maharashtra, for admission to MBA programmes at various institutes around the state.

TISS NET-  TISS National Entrance Examination is administered by the Tata Institute of Social Sciences in Mumbai (TISSNET). It is a university-level entrance exam for MA programmes in the School of Management and Labour Studies.

SET- Symbiosis International (Deemed University) administers the Symbiosis Entrance Exam (SET) for admission to Symbiosis institutes. The SET exam serves as a doorway to undergraduate programmes in Management, Law, Engineering, and other fields.

MBA in Sales and Marketing Distance Programme

Distance education in sales and marketing management is a versatile course for people who cannot afford to learn in a traditional setting. The course is adaptable and is provided by government-approved universities. Entrance to the distance course is based on merit or an admission exam. To be admitted to this programme, candidates must apply in person. The colleges offering distance learning in the field of Marketing are:

  • IGNOU
  • Symbiosis Centre for Distance Learning, Pune
  • Utkal University, Bhubaneswar
  • Madras University, Chennai
  • Wisdom School of Management for Distance Education, Lucknow.

MBA in Sales and Marketing Top Colleges

Some of the top colleges from where interested students can pursue MBA in Sales and Marketing are:

Name of College/Institute Syllabus PDF
IIM, Calcutta Download Here
IIM, Lucknow Download Here
IIT, Delhi Download Here
XLRI Xavier School of Management, Jamshedpur To be uploaded soon
Symbiosis Institute of Business Management, Pune Download Here
Parul University, Vadodara Download Here
ITM Business School, Mumbai Download Here
IIT Madras, Chennai Download Here
New Delhi Institute of Management, Delhi To be uploaded soon
IIM, Raipur To be uploaded soon

Read More:

Popular Colleges for MBA in Sales and Marketing

MBA Courses with Details

FAQs About MBA in Sales and Marketing

Q. What is MBA in Sales and Marketing?

A. A master's degree in business administration in sales and marketing is a two-year postgraduate programme that focuses on the marketing and sales management of a company's numerous products and services. It prepare applicants for entry-level sales and marketing careers.

Q. What is the scope of MBA in Sales and Marketing?

A. There are numerous sales roles available. After this course, students can find work as Account executive (AE), Account manager, Sales manager, Customer success manager (CSM), Sales engineer, Sales operations manager, Regional sales manager, Director of sales, Vice president (VP) of sales, Chief sales officer, and so on.

Q. What are the entrance exams required to do distance MBA in Sales and Marketing?

A. Yes. To pursue an MBA via distant learning, one must first pass MBA entry exams at the national/university/state level.

Q. What are the different entrance exams in MBA in Sales and Marketing?

A. The different entrance tests that allow admission to MBA in Sales and Marketing are CAT. MAT, CMAT, MAH CET, TISS NET, etc. Students need to score well in these exams to get admission to reputed colleges.

Q.  Which companies are the top recruiters for MBA in Sales and Marketing?

A. Some of the top recruiters for MBA in Sales and Marketing are:
  1. Dell technologies
  2. HDFC bank
  3. Bharti Airtel
  4. Byju’s
  5. Tata Consultancy services
  6. LIC

Q. What is the syllabus for MBA in Sales and Marketing?

A. The main subjects taught in MBA in Sales and Marketing are:
  • Information System
  • Financial Accounting
  • Retail Marketing
  • Organisational Behaviour
  • Decision Sciences

Q. Which are the top colleges offering MBA in Sales and Marketing?

A. Some of the popular colleges to pursue MBA in Sales and Marketing are:
  • IIM, Ranchi
  • IIM, Calcutta
  • IIT, Delhi
  • Jamia Millia Islamia, Delhi
  • MIT School of Business, Pune

Q. What are the advantages of pursuing MBA in Sales and Marketing?

A. A course in MBA in Sales and Marketing enables students to learn valuable skills required to promote a brand and develop brand identity. Also, it plays a great role in increasing the sale of a product.

Q. What is the scope of Distance MBA in Sales and Marketing programme?

A. The distance programme in MBA in Sales and Marketing allows students to gain knowledge about the important managerial skills required to increase a company’s revenue and build brand image. It enables students to study alongside their employment.

Q. What is the average salary of MBA in Sales and Marketing?

A. The pay scale differs according to the job position. However, students can earn an average salary ranging from INR 4 to INR 15 lakhs. The field of sales and marketing carries a huge prospect for growth.

Q. What is the eligibility criteria for admission to MBA in Sales and Marketing?

A. Students who have obtained a bachelor's degree in any field with a minimum of 50% marks are eligible to apply for an MBA in Sales and Marketing. Students must also take entrance exams, followed by interviews and group discussions, in order to be admitted to MBA programmes.

Popular Exams

Following are the top exams for MBA in Sales & Marketing. Students interested in pursuing a career on MBA in Sales & Marketing, generally take these important exams.You can also download the exam guide to get more insights.

19 Dec ' 24

CAT 2024 result announcement

3 Dec ' 24 - 5 Dec ' 24

CAT 2024 answer key challenge

25 Dec ' 24 - 10 Feb ' 25

MAH CET 20245 registration process

Mar '25

MAH MBA CET 2025

TENTATIVE

31 Jan ' 25 - 2 Feb ' 25

CMAT 2025 Answer Key Release and Challenge

25 Jan ' 25

CMAT 2025 exam date

24 Dec ' 24 - 2 Mar ' 25

MAT 2024 Registration Process PBT (February)

24 Dec ' 24 - 9 Mar ' 25

MAT 2024 Registration Process CBT (February)

Popular MBA in Sales & Marketing Colleges in India

Following are the most popular MBA in Sales & Marketing Colleges in India. Learn more about these MBA in Sales & Marketing colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
1 Course
24.2 L
25 LPA

#13 NIRF

1 Course
12 L
24.45 LPA

#4 NIRF

4.5
33.67 LPA

#5 NIRF

4.4
4.5

#7 NIRF

1 Course
18.67 L
25.58 LPA

#11 NIRF

2 Courses
14.5 L - 24 L
22.8 - 30 LPA

#20 NIRF

Popular Private MBA in Sales & Marketing Colleges in India

1 Course
4.69 L
2.8
2.26 L
4.17 LPA
3.84 L - 4.5 L
4.0

#35 Times

3 Courses
9.9 L
9.05 LPA

#87 NIRF

Sales & Marketing Applications open. Apply Now

1 Course
8.37 L
4.6
2 Courses
10.95 L - 11.95 L
10.5 LPA
Powered by IIM-A Alumnus.100% Campus Job Opportunities. Placements: HP, EY, Citi

Popular MBA in Sales & Marketing Specializations

Following are the most popular MBA in Sales & Marketing Specializations . You can explore the top Colleges offering these Specializations by clicking the links below.

Popular Specializations

qna

Student Forum

chatAnything you would want to ask experts?
Write here...

Answered 10 hours ago

Department of Management Studies, IIT Delhi, has released the last date to apply for E-MBA admission. Candidates seeking admission to the academic year 2025-26 must submit their applications before April 15, 2025. They can visit the official website of DMS IIT Delhi to submit an application. The ap

...Read more

H

Himanshi Pandey

Contributor-Level 10

Answered 18 hours ago

 

Hi Tulsi,

Ahmedabad offers several reputable MBA colleges that accept CMAT scores for admissions. Here are some top institutions to consider:

  1. Shanti Business School (SBS): Known for its industry-oriented curriculum, SBS offers a range of management programs and accepts CMAT scores for MBA admissions

...Read more

A

Ankit kumar

Contributor-Level 9

Answered 18 hours ago

Hi Tulsi,

For MBA admissions in India, several entrance exams are commonly accepted by business schools. After clearing these exams, candidates typically undergo further selection processes, including Group Discussion (GD), Personal Interview (PI), and Written Ability Test (WAT). The specific requir

...Read more

A

Ankit kumar

Contributor-Level 9

Answered 23 hours ago

Yes, Reservation is provided in MBA HR to the candidates who belongs to SC, ST, OBC, PwD, and EwS categories. For more information about the reservation olicies of different Universities and Colleges, the candidates can check the official website of the University/ College.

M

Mohit Mishra

Beginner-Level 5

Answered 5 hours ago

Yes dear, but it's Also depends upon your merit.THANKS

A

Akhilesh Kumar

Beginner-Level 1

Answered 23 hours ago

While MBA in HR can open opportunities for various good job roles in Human resourses, getting an additional Certificatecan be more beneficial. You can consider to study following Courses:

Top Courses after MBA HR

Different types under MBA HR Courses

Certification Courses

  • Associate Professional in Talent Development 
  • SAP HR Certification
  • Society for HRM Certification
  • Certified Talent Management Practioner Program

PhD Courses

Completed 3-5 years of extensive study on the selected course

A

Aashi Srivastava

Beginner-Level 5

Answered Yesterday

MBA in Human Resources Admission is based on either numerous admission tests such as the CAT, MAT, SNAP, CMAT,  and others, or on merit. After passing the entrance tests, the student must go through a Group Discussion and Personal Interview Round to be further screened. Students need to hold their b

...Read more

P

Pallavi Rai

Beginner-Level 5

Answered Yesterday

After completing an MBA in Human Resources Management, you may want to further enhance your skills, knowledge, or career prospects by taking additional courses or certifications in specialised areas of HR or related fields.

Here are some post-MBA courses and certifications you can consider:

  • Certified

...Read more

P

Piyush Chatterjee

Beginner-Level 5

Answered Yesterday

Montpellier Business School MBA fees is around INR 13 L to INR 15 L, which vary as per the specializations. The table below includes popular MBA specializations at the university with first-year fees:

MBA SpecializationsFirst-Year Fees
MSc in Digital Marketing & Omnichannel StrategyINR 15.07 L
MSc Complex Project ManagementINR 15.07 L
Master in Management by Programme Grande EcoleINR 12.93 L

A

Aayushi Sharma

Contributor-Level 6

Answered Yesterday

MAKAUT has over 10+ affiliated colleges offering MBA courses. This amounts to an intake of 3000+ seats for the MBA programme. Some of the colleges with prominent seat intakes include St. Mary's Technical Campus, the Institute of Engineering and Management, AIM (Army Institute of Management, and Bhar

...Read more

S

Shailja Rawat

Contributor-Level 10

Answered Yesterday

MAKAUT offers a total of 3870 seats for its MBA programme. These seats are distributed among more than more than 10 affiliated colleges of the university. Some of the colleges included are St. Mary's Technical Campus, Institute of Engineering and Management, AIM (Army Institute of Management), Bhara

...Read more

S

Shailja Rawat

Contributor-Level 10

Answered Yesterday

International students must have a bachelor's degree in a relevant discipline to study Montpellier Business School MBA. They must also meet the English language requirements if their first language is not English to get into the university. Mentioned below are the general requirements for Montpellie

...Read more

78592490
Chandra Shekhar

Contributor-Level 10

Answered Yesterday

Studying MBA in HR can be beneficial as it provides:

  • Specialized Knowledge: An MBA in Human Resource Management provides in-depth knowledge of HR functions, such as talent acquisition, performance management, organizational behaviour, and strategic HR planning. 
  • Career Opportunities: MBA in HR Managem

...Read more

K

Kritika Tyagi

Beginner-Level 5

Answered Yesterday

Completing an MBA in Marketing from VMOU enables students to get jobs across various industries. Fresh MBA graduates seeking entry-level positions can expect a salary range starting from INR 3-4 LPA. The below table showcases some common jobs and industry-based average salaries offered to students o

...Read more

S

Shailja Rawat

Contributor-Level 10

Answered Yesterday

For admission to MBA courses, VMOU accepts valid MAT scores Thus, candidates seeking admission to the MBA programme can register and appear for the MAT exam. As per official sources, the 2025 session of the MAT exam is scheduled to be held on Mar 9, 2025.

S

Shailja Rawat

Contributor-Level 10

Answered Yesterday

The roles offered during Sushant University MBA placements in recent past is listed below:

Product Manager

Account Manager

Financial Analyst

Training & Development Manager

Business Development Manager

Brand Manager

Social Media Analyst

Sales Manager

SEO Expert

Auditor

Financial Researcher

 

N

Nishtha Sharma

Contributor-Level 7

Answered Yesterday

The highest package offered during Sushant University MBA placements 2024 stood at INR 11.8 LPA.

D

Dhanya Arora

Contributor-Level 7

Answered Yesterday

According to the SU's School of Business Brochure 2024, the highest and average package offered during placements 2024 stood at INR 11.8 LPA and INR 8.2 LPA, respectively. In addition, companies such as Berger, ITC and PwC visited the campus in recent past during Sushant University MBA placements.

N

Nishtha Karan

Contributor-Level 7

Answered Yesterday

According to SOB Brochure 2024, the average package offered during Sushant University MBA placements stood at INR 8.2 LPA.

S

Saakshi Malhotra

Contributor-Level 7

Answered Yesterday

For admission to the MBA course at United Group of Institutions - UGI Allahabad, students need to fulfil the minimum eligibility criteria in the first place. The selection criteria for this course is entrance-based and candidates must pass graduation. The duration of the course is two years spread o

...Read more

S

Shikha Arora

Contributor-Level 8

Answered Yesterday

Snri Ramdeobaba College of Engineering and Management (RCOEM), Nagpur conducts MBA. It is going to take place in regular mode as same as previous one for admission schedule on 2025. The eligibility criteria would be as follows: 

Eligibility

MBA/Batch 2025

The following eligibility criteria has been set

...Read more

S

Shejal agrawal

Contributor-Level 10

Answered Yesterday

The table below shows the top specialisations offered by various private MBA colleges in Delhi NCR along with their number of colleges:

Top SpecialisationsNo. of Colleges
Finance8
Human Resources8
Operations8
Sales & Marketing8
Business Analytics6

T

Tasbiya Khan

Contributor-Level 10

Answered Yesterday

The table below shows the fee range of top private MBA colleges in Delhi NCR:

Fee RangeTop Colleges
INR 2-3 lakhNoida Institute of Engineering and Technology
INR 3-5 lakhGalgotias University
INR > 5 lakhMDI Gurgaon, Amity University Noida, IMI New Delhi, etc.

T

Tasbiya Khan

Contributor-Level 10

Answered Yesterday

Refer to the table below for a detailed overview of the top private MBA colleges in Delhi NCR along with their average placement package and the prominent recruiters:

College Names

Annual Average Package

Top Recruiters

BIMTECH Placements

INR 11 LPA

Wipro, ADP, E&Y, Deloitte, Panasonic,  etc..

Great Lakes Institute of Management Placements

INR 12 LPA

Deloitte, Accenture, Infosys, HCL, EY,  etc..

FORE School of Management Placements

INR 15 LPA

IGT Solutions, Atomberg Technologies, Berger Paints, etc.

Amity University Gurugram Placements

INR 6 LPA

Amazon,  Capgemini, Coforge, UNO Minda, PlanetSpark, etc.

Disclaimer: This information is sourced from the official website.

T

Tasbiya Khan

Contributor-Level 10

Answered Yesterday

Joining the top ranked private MBA colleges in Delhi NCR can be worthwhile for you. For that, you need to check its ROI. Listed below are some colleges along with their tuition fees and average placement package:

College Names

Total Tuition Fee

Annual Average Package

MDI Gurgaon MBAINR 26 lakhINR 26 LPA

Amity MBA

INR 14 lakh

INR 11 LPA

Great Lakes Institute of Management MBA

INR 8 lakh

INR 12 LPA

FORE School of Management MBA

INR 21 lakh

INR 15 LPA

Amity University Gurugram MBA

INR 9 lakh

INR 6 LPA

Disclaimer: The above statistics are based on the latest data.

T

Tasbiya Khan

Contributor-Level 10

Answered Yesterday

The table below shows the top ranked private MBA colleges in Delhi NCR along with their Times rankings 2024:

Top CollegesTimes Rankings 2024
IMT Ghaziabad2
LBSIM - Lal Bahadur Shastri Institute of Management3
ASM - Apeejay School of Management7
GL Rohini9
GL Bajaj Institute of Management and Research - GLBIMR20

Disclaimer: This information is sourced from the official website of the ranking body listed and may vary.

T

Tasbiya Khan

Contributor-Level 10

Answered Yesterday

Yes, a GMAT score is required to take admission to the UVA Amsterdam MBA course. GRE score can also be submitted. The average GMAT score required to take admission is 600 and the suggested score is 680. Also, note that students with a Business or a Quantitative Master's degree from an internationall

...Read more

H

Himanshi Shekhar

Contributor-Level 6

Answered Yesterday

Yes, you can pursue an MBA after completing a BA course. If you have completed a 3-year BA degree with at least 50% marks, you are eligible to take the CAT exam. 

Most business schools accept MBA students based on their percentile in the CAT exam and scores in the GD-PI rounds. Students who wish to p

...Read more

M

Muskan Chugh

Contributor-Level 10

Answered Yesterday

Florida Atlantic University (FAU) offers a number of MBA specializations, including Accounting, Entrepreneurship, Finance, Health administration, International business, Management information systems, Marketing, and Operations management.

Additionally, the FAU offers an AACSB-accredited Executive MB

...Read more

j

joisha verma

Contributor-Level 10

Answered Yesterday

As per Outlook rankings 2025, MDI Gurgaon emerged to be as the top ranked private MBA colleges in Delhi NCR followed by other colleges. Listed below are some of the other colleges along with their Outlook rankings 2025:

Top CollegesOutlook Rankings 2025
MDI Gurgaon2
IMT Ghaziabad5
Jindal Global Business School9
LBSIM14
JIMS Rohini25
Amity Business School28

Disclaimer: This information is sourced from the official website of the ranking

...Read more

T

Tasbiya Khan

Contributor-Level 10

Find insights & recommendations on colleges and exams that you won't find anywhere else

On Shiksha, get access to

  • 64k Colleges
  • 968 Exams
  • 627k Reviews
  • 1500k Answers