MBA in Marketing Syllabus 2025: Subjects, Semester-wise Syllabus PDF, Top Colleges, Books
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MBA Sales and Marketing is one of the most popular management streams among youngsters. It is a business and marketing related management programme that focuses on business principles and brand management. It is a two-year postgraduate programme that focuses on the planning, organising, hiring, managing, running, and regulating of sales and marketing in the workplace.
The course requires candidates to have a strong desire for creativity as well as excellent communication abilities. The MBA admissions process is designed to assess a candidate's ability to function effortlessly in a competitive setting. After attaining valuable skills, students can pay the desired attention to statistics to identify whether advertising and marketing strategies are effective.
Also Read:
Overview on MBA in Sales and Marketing
- MBA in Sales and Marketing Important Facts
- MBA in Sales and Marketing Syllabus
- MBA in Sales and Marketing Specialisations
- MBA in Sales and Marketing Books and Authors
- MBA in Sales and Marketing Entrance Exams
- MBA in Sales and Marketing Distance Programme
- MBA in Sales and Marketing Top Colleges
- FAQs About MBA in Sales and Marketing
MBA in Sales and Marketing Important Facts
The students interested in opting MBA in Sales and Marketing can read the below points related to the programme.
Learnings: MBA in Sales and Marketing is a two-year postgraduate programme that aims to provide administration skills to students for better career growth. It is a professional programme which can be pursued after 10+2. The marketing programme aims to increase product or service sales, besides enhancing brand awareness. Skills can also help a company's market share grow and enhance a company's performance.
Admission: Admissions to MBA programmes in sales and marketing vary by institution and course. While some colleges prioritise intellectual achievement, others focus on the candidates' whole profile. Participants in these courses get the opportunity to delve deeply into marketing difficulties and learn about the most recent applications and technologies utilised in the area. The majority of India's best MBA schools use a three-step selection procedure that involves entrance examinations, group discussions, and interviews.
Scope: Aspiring applicants would have a tremendous opportunity after completing this programme. One can work as a sales manager, sales executive, market research analyst, marketing manager, and so on. Students can also pursue higher studies and enroll in doctorate programme for further knowledge. MBA course will also help them in increasing their pay scales.
Fees: The fees for two-year MBA programme at private colleges vary from INR 4 to INR 20 lakhs. The same can be pursued from government colleges at a lesser cost.
MBA in Sales and Marketing Syllabus
The programme is designed by industry experts to provide managerial qualities to the budding managers and to help them in gaining deep understanding of the sales and marketing subjects.
Semester-1 |
|
---|---|
Subject |
Details |
Financial Accounting and Reporting |
Understanding the logical foundation that underpins financial statement preparation and managerial discretions in financial report preparation. |
Decision Sciences |
To provide an overview of the availability and application of some of these strategies. To maximise the usefulness of the final solution's informational content. |
Managerial Economics |
This course seeks to provide students with the essential tools of analysis and decision making at the micro level and investigates how these might be used productively in the context of managerial decision making. |
Information Systems |
The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management. |
Management Theory |
------- |
Semester-2 |
|
---|---|
Subject |
Details |
Human Resource Management |
To assist students in developing an understanding of numerous topics connected to effective and efficient human resource management, as well as the conditions under which management and unions operate. |
Marketing Management |
The goal of this course is to help students improve their analytical skills, conceptual abilities, and substantive knowledge in marketing management. |
Operations Management |
To give students an understanding of various manufacturing and service organisations, as well as an understanding of Operations Management as a main functional area of management. |
Corporate Finance |
Provide learners a thorough understanding of basic finance theories and models. Students' analytical and critical thinking skills in financial decision making are developed. |
Organisational Behaviour |
Providing solid conceptual knowledge of the behaviour of individuals in organisations. |
Semester-3 |
|
---|---|
Subject |
Details |
Business Communication-1 |
Students are taught about the various skills needed for effective communication in a business. |
Strategic Management |
Provide an explanation of what strategy is. Strategic management content and process |
Entrepreneurship Management |
Entrepreneurial management is the discipline of providing a more robust management structure to the inherent inventiveness in entrepreneurship. |
Retail Marketing |
Retail marketing encompasses all of the methods by which a company obtains clients and persuades them to buy its goods and services. |
Semester-4 |
|
---|---|
Subject |
Details |
Business Communication-2 |
------ |
Personality Development |
Personality development is the process that distinguishes a person and is influenced by a variety of elements such as genetics, environment, upbringing, and experience. |
International Business |
International business encompasses all financial activity, both governmental and private, that occur between countries. |
Business ethics |
Respect, kindness, and concern are the foundations of good manners and good citizenship. Business ethics has evolved into the language of manners. |
Service Marketing |
Intangibility, perishability, heterogeneity, and inseparability are all features of service marketing. |
Advertising |
Advertising refers to the strategies and practises used to bring items, services, opinions, or causes to the public's attention in order to encourage them to respond in a specific way to what is promoted. |
MBA in Sales and Marketing Specialisations
Every firm, whether national and international, needs a marketing staff to disseminate the brand through various activities such as promotions, sales, commercials, and entertainment programmes. With the increasing demand for product marketing professionals, an MBA in Marketing has become one of the most sought-after degrees among both students and companies in recent years. Desirous students can gain further specialisations by studying these topics.
- Marketing management
- Operations management
- Salesforce management
- Digital marketing
- Social Media management
- Forecasting and marketing strategy
- International and multi-national marketing
-
New product strategy, branding, and marketing
Also Read:
Careers after MBA in Sales and Marketing
MBA in Sales and Marketing Books and Authors
Some of the popular books related to the field of MBA in Sales and Marketing are:
Book |
Author |
Details |
---|---|---|
Marketing Management |
G. Shainesh Philip |
Marketing Insight focuses on an important marketing concept for in-depth examination and comprehension. |
Social Selling Mystery |
Jamie Shanks |
This book will help students to master the ways that today's business requires. |
The Sales Funnel Book |
Nathan Williams |
Interest Driven technique help students to plan, build, and deploy sales funnels that adapt to subscribers, prospects, and customers automatically. |
Business Made Simple |
Donald Miller |
Business Made Simple teaches others what it takes to advance their careers and build a healthy and lucrative business. |
Marketing and Sales Analytics |
Brea Cesar |
This book presents broad concepts and particular tools to help the readers in attaining the same levels of success in their own organisation. |
MBA in Sales and Marketing Entrance Exams
CAT- The Common Admission Test (CAT) is a national level management aptitude test that candidates must pass in order to be admitted to MBA programmes at 20 IIMs and over 1,200 B-schools in India.
CMAT- The Common Management Admission Test (CMAT) is a three-hour business aptitude test administered by the National Testing Agency (NTA) for admission to MBA/PGDM programmes.
MAH CET- The Maharashtra Common Entrance Exam (MAH CET) is a management entrance examination. The MAH MBA/MMS-CET exam is administered by the State Common Entrance Test Cell, Maharashtra, for admission to MBA programmes at various institutes around the state.
TISS NET- TISS National Entrance Examination is administered by the Tata Institute of Social Sciences in Mumbai (TISSNET). It is a university-level entrance exam for MA programmes in the School of Management and Labour Studies.
SET- Symbiosis International (Deemed University) administers the Symbiosis Entrance Exam (SET) for admission to Symbiosis institutes. The SET exam serves as a doorway to undergraduate programmes in Management, Law, Engineering, and other fields.
MBA in Sales and Marketing Distance Programme
Distance education in sales and marketing management is a versatile course for people who cannot afford to learn in a traditional setting. The course is adaptable and is provided by government-approved universities. Entrance to the distance course is based on merit or an admission exam. To be admitted to this programme, candidates must apply in person. The colleges offering distance learning in the field of Marketing are:
- IGNOU
- Symbiosis Centre for Distance Learning, Pune
- Utkal University, Bhubaneswar
- Madras University, Chennai
- Wisdom School of Management for Distance Education, Lucknow.
MBA in Sales and Marketing Top Colleges
Some of the top colleges from where interested students can pursue MBA in Sales and Marketing are:
Name of College/Institute | Syllabus PDF |
---|---|
IIM, Calcutta | Download Here |
IIM, Lucknow | Download Here |
IIT, Delhi | Download Here |
XLRI Xavier School of Management, Jamshedpur | To be uploaded soon |
Symbiosis Institute of Business Management, Pune | Download Here |
Parul University, Vadodara | Download Here |
ITM Business School, Mumbai | Download Here |
IIT Madras, Chennai | Download Here |
New Delhi Institute of Management, Delhi | To be uploaded soon |
IIM, Raipur | To be uploaded soon |
Read More:
Popular Colleges for MBA in Sales and Marketing
FAQs About MBA in Sales and Marketing
Q. What is MBA in Sales and Marketing?
Q. What is the scope of MBA in Sales and Marketing?
Q. What are the entrance exams required to do distance MBA in Sales and Marketing?
Q. What are the different entrance exams in MBA in Sales and Marketing?
Q. Which companies are the top recruiters for MBA in Sales and Marketing?
- Dell technologies
- HDFC bank
- Bharti Airtel
- Byju’s
- Tata Consultancy services
- LIC
Q. What is the syllabus for MBA in Sales and Marketing?
- Information System
- Financial Accounting
- Retail Marketing
- Organisational Behaviour
- Decision Sciences
Q. Which are the top colleges offering MBA in Sales and Marketing?
- IIM, Ranchi
- IIM, Calcutta
- IIT, Delhi
- Jamia Millia Islamia, Delhi
- MIT School of Business, Pune
Q. What are the advantages of pursuing MBA in Sales and Marketing?
Q. What is the scope of Distance MBA in Sales and Marketing programme?
Q. What is the average salary of MBA in Sales and Marketing?
Q. What is the eligibility criteria for admission to MBA in Sales and Marketing?
Popular Exams
19 Dec ' 24 | CAT 2024 result announcement |
3 Dec ' 24 - 5 Dec ' 24 | CAT 2024 answer key challenge |
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Mar '25 | MAH MBA CET 2025 TENTATIVE |
31 Jan ' 25 - 2 Feb ' 25 | CMAT 2025 Answer Key Release and Challenge |
25 Jan ' 25 | CMAT 2025 exam date |
24 Dec ' 24 - 2 Mar ' 25 | MAT 2024 Registration Process PBT (February) |
24 Dec ' 24 - 9 Mar ' 25 | MAT 2024 Registration Process CBT (February) |
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Popular MBA in Sales & Marketing Specializations
Popular Specializations
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Most Popular Courses
Popular Courses
- Master of Business Administration (MBA)Symbiosis Institute of Business Management, Symbiosis International, Pune
- Master of Business Administration (MBA)Department of Management Studies, IIT Delhi
- Master of Business Administration (MBA)IIM Calcutta - Indian Institute of Management
- Discontinued (Sep 2024) - Post Graduate Program in Management (PGPM)IIM Lucknow - Indian Institute of Management
- Post Graduate Diploma in Management (PGDM)Management Development Institute
- Post Graduate Programme in Management (PGPM)S.P. Jain Institute of Management and Research, Mumbai
- Post Graduate Diploma in Management (PGDM)S.P. Jain Institute of Management and Research, Mumbai
- Post Graduate Program in Management (PGPM)IIM Raipur - Indian Institute of Management
- Master of Business Administration (MBA)Jamia Millia Islamia
- Master of Business Administration (MBA)Chandigarh University (CU)
News & Updates
Student Forum
Answered 10 hours ago
Department of Management Studies, IIT Delhi, has released the last date to apply for E-MBA admission. Candidates seeking admission to the academic year 2025-26 must submit their applications before April 15, 2025. They can visit the official website of DMS IIT Delhi to submit an application. The ap
H
Contributor-Level 10
Answered 18 hours ago
Hi Tulsi,
Ahmedabad offers several reputable MBA colleges that accept CMAT scores for admissions. Here are some top institutions to consider:
Shanti Business School (SBS): Known for its industry-oriented curriculum, SBS offers a range of management programs and accepts CMAT scores for MBA admissions
A
Contributor-Level 9
Answered 18 hours ago
Hi Tulsi,
For MBA admissions in India, several entrance exams are commonly accepted by business schools. After clearing these exams, candidates typically undergo further selection processes, including Group Discussion (GD), Personal Interview (PI), and Written Ability Test (WAT). The specific requir
A
Contributor-Level 9
Answered 23 hours ago
Yes, Reservation is provided in MBA HR to the candidates who belongs to SC, ST, OBC, PwD, and EwS categories. For more information about the reservation olicies of different Universities and Colleges, the candidates can check the official website of the University/ College.
M
Beginner-Level 5
Answered 5 hours ago
Yes dear, but it's Also depends upon your merit.THANKS
A
Beginner-Level 1
Answered 23 hours ago
While MBA in HR can open opportunities for various good job roles in Human resourses, getting an additional Certificatecan be more beneficial. You can consider to study following Courses:
Top Courses after MBA HR | Different types under MBA HR Courses |
---|---|
Certification Courses |
|
PhD Courses | Completed 3-5 years of extensive study on the selected course |
A
Beginner-Level 5
Answered Yesterday
MBA in Human Resources Admission is based on either numerous admission tests such as the CAT, MAT, SNAP, CMAT, and others, or on merit. After passing the entrance tests, the student must go through a Group Discussion and Personal Interview Round to be further screened. Students need to hold their b
P
Beginner-Level 5
Answered Yesterday
After completing an MBA in Human Resources Management, you may want to further enhance your skills, knowledge, or career prospects by taking additional courses or certifications in specialised areas of HR or related fields.
Here are some post-MBA courses and certifications you can consider:
- Certified
P
Beginner-Level 5
Answered Yesterday
Montpellier Business School MBA fees is around INR 13 L to INR 15 L, which vary as per the specializations. The table below includes popular MBA specializations at the university with first-year fees:
MBA Specializations | First-Year Fees |
---|---|
MSc in Digital Marketing & Omnichannel Strategy | INR 15.07 L |
MSc Complex Project Management | INR 15.07 L |
Master in Management by Programme Grande Ecole | INR 12.93 L |
A
Contributor-Level 6
Answered Yesterday
MAKAUT has over 10+ affiliated colleges offering MBA courses. This amounts to an intake of 3000+ seats for the MBA programme. Some of the colleges with prominent seat intakes include St. Mary's Technical Campus, the Institute of Engineering and Management, AIM (Army Institute of Management, and Bhar
S
Contributor-Level 10
Answered Yesterday
MAKAUT offers a total of 3870 seats for its MBA programme. These seats are distributed among more than more than 10 affiliated colleges of the university. Some of the colleges included are St. Mary's Technical Campus, Institute of Engineering and Management, AIM (Army Institute of Management), Bhara
S
Contributor-Level 10
Answered Yesterday
International students must have a bachelor's degree in a relevant discipline to study Montpellier Business School MBA. They must also meet the English language requirements if their first language is not English to get into the university. Mentioned below are the general requirements for Montpellie
Answered Yesterday
Studying MBA in HR can be beneficial as it provides:
- Specialized Knowledge: An MBA in Human Resource Management provides in-depth knowledge of HR functions, such as talent acquisition, performance management, organizational behaviour, and strategic HR planning.
- Career Opportunities: MBA in HR Managem
K
Beginner-Level 5
Answered Yesterday
Completing an MBA in Marketing from VMOU enables students to get jobs across various industries. Fresh MBA graduates seeking entry-level positions can expect a salary range starting from INR 3-4 LPA. The below table showcases some common jobs and industry-based average salaries offered to students o
S
Contributor-Level 10
Answered Yesterday
For admission to MBA courses, VMOU accepts valid MAT scores Thus, candidates seeking admission to the MBA programme can register and appear for the MAT exam. As per official sources, the 2025 session of the MAT exam is scheduled to be held on Mar 9, 2025.
S
Contributor-Level 10
Answered Yesterday
The roles offered during Sushant University MBA placements in recent past is listed below:
Product Manager | Account Manager |
Financial Analyst | Training & Development Manager |
Business Development Manager | Brand Manager |
Social Media Analyst | Sales Manager |
SEO Expert | Auditor |
Financial Researcher |
|
N
Contributor-Level 7
Answered Yesterday
The highest package offered during Sushant University MBA placements 2024 stood at INR 11.8 LPA.
D
Contributor-Level 7
Answered Yesterday
According to the SU's School of Business Brochure 2024, the highest and average package offered during placements 2024 stood at INR 11.8 LPA and INR 8.2 LPA, respectively. In addition, companies such as Berger, ITC and PwC visited the campus in recent past during Sushant University MBA placements.
N
Contributor-Level 7
Answered Yesterday
According to SOB Brochure 2024, the average package offered during Sushant University MBA placements stood at INR 8.2 LPA.
S
Contributor-Level 7
Answered Yesterday
For admission to the MBA course at United Group of Institutions - UGI Allahabad, students need to fulfil the minimum eligibility criteria in the first place. The selection criteria for this course is entrance-based and candidates must pass graduation. The duration of the course is two years spread o
S
Contributor-Level 8
Answered Yesterday
Snri Ramdeobaba College of Engineering and Management (RCOEM), Nagpur conducts MBA. It is going to take place in regular mode as same as previous one for admission schedule on 2025. The eligibility criteria would be as follows:
Eligibility
MBA/Batch 2025
The following eligibility criteria has been set
S
Contributor-Level 10
Answered Yesterday
The table below shows the top specialisations offered by various private MBA colleges in Delhi NCR along with their number of colleges:
Top Specialisations | No. of Colleges |
---|---|
Finance | 8 |
Human Resources | 8 |
Operations | 8 |
Sales & Marketing | 8 |
Business Analytics | 6 |
T
Contributor-Level 10
Answered Yesterday
The table below shows the fee range of top private MBA colleges in Delhi NCR:
Fee Range | Top Colleges |
---|---|
INR 2-3 lakh | Noida Institute of Engineering and Technology |
INR 3-5 lakh | Galgotias University |
INR > 5 lakh | MDI Gurgaon, Amity University Noida, IMI New Delhi, etc. |
T
Contributor-Level 10
Answered Yesterday
Refer to the table below for a detailed overview of the top private MBA colleges in Delhi NCR along with their average placement package and the prominent recruiters:
College Names | Annual Average Package | Top Recruiters |
---|---|---|
INR 11 LPA | Wipro, ADP, E&Y, Deloitte, Panasonic, etc.. | |
INR 12 LPA | Deloitte, Accenture, Infosys, HCL, EY, etc.. | |
INR 15 LPA | IGT Solutions, Atomberg Technologies, Berger Paints, etc. | |
INR 6 LPA | Amazon, Capgemini, Coforge, UNO Minda, PlanetSpark, etc. |
Disclaimer: This information is sourced from the official website.
T
Contributor-Level 10
Answered Yesterday
Joining the top ranked private MBA colleges in Delhi NCR can be worthwhile for you. For that, you need to check its ROI. Listed below are some colleges along with their tuition fees and average placement package:
College Names | Total Tuition Fee | Annual Average Package |
---|---|---|
MDI Gurgaon MBA | INR 26 lakh | INR 26 LPA |
INR 14 lakh | INR 11 LPA | |
INR 8 lakh | INR 12 LPA | |
INR 21 lakh | INR 15 LPA | |
INR 9 lakh | INR 6 LPA |
Disclaimer: The above statistics are based on the latest data.
T
Contributor-Level 10
Answered Yesterday
The table below shows the top ranked private MBA colleges in Delhi NCR along with their Times rankings 2024:
Top Colleges | Times Rankings 2024 |
---|---|
IMT Ghaziabad | 2 |
LBSIM - Lal Bahadur Shastri Institute of Management | 3 |
ASM - Apeejay School of Management | 7 |
GL Rohini | 9 |
GL Bajaj Institute of Management and Research - GLBIMR | 20 |
Disclaimer: This information is sourced from the official website of the ranking body listed and may vary.
T
Contributor-Level 10
Answered Yesterday
Yes, a GMAT score is required to take admission to the UVA Amsterdam MBA course. GRE score can also be submitted. The average GMAT score required to take admission is 600 and the suggested score is 680. Also, note that students with a Business or a Quantitative Master's degree from an internationall
H
Contributor-Level 6
Answered Yesterday
Yes, you can pursue an MBA after completing a BA course. If you have completed a 3-year BA degree with at least 50% marks, you are eligible to take the CAT exam.
Most business schools accept MBA students based on their percentile in the CAT exam and scores in the GD-PI rounds. Students who wish to p
M
Contributor-Level 10
Answered Yesterday
Florida Atlantic University (FAU) offers a number of MBA specializations, including Accounting, Entrepreneurship, Finance, Health administration, International business, Management information systems, Marketing, and Operations management.
Additionally, the FAU offers an AACSB-accredited Executive MB
j
Contributor-Level 10
Answered Yesterday
As per Outlook rankings 2025, MDI Gurgaon emerged to be as the top ranked private MBA colleges in Delhi NCR followed by other colleges. Listed below are some of the other colleges along with their Outlook rankings 2025:
Top Colleges | Outlook Rankings 2025 |
---|---|
MDI Gurgaon | 2 |
IMT Ghaziabad | 5 |
Jindal Global Business School | 9 |
LBSIM | 14 |
JIMS Rohini | 25 |
Amity Business School | 28 |
Disclaimer: This information is sourced from the official website of the ranking
T
Contributor-Level 10
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