IIT Kharagpur Introduces Online Short-Term Digital Marketing Course, Apply Till Jan 10

IIT Kharagpur has launched a new online short-term programme: Marketing in the Digital World, focusing on digital marketing. Interested candidates can apply online at sites.google.com till January 10, 2024. Know steps to apply 

IIT Kharagpur: The online short-term course, Marketing in the Digital World, has been introduced by the Indian Institute of Technology (IIT) Kharagpur. Designed for mid-level managers across various industries, as well as MSME and startup entrepreneurs, this course curriculum also caters to individuals passionate about digital marketing. 

Those interested can apply for IIT Kharagpur's short-term digital marketing course online at the official website: sites.google.com. The last date to fill up the application form for the IIT Kharagpur course is January 10, 2024. 

This programme aims to offer participants hands-on training in utilizing various tools such as emails, social media marketing, web marketing, affiliate marketing, sponsored content, and performance marketing. 

About IIT Kharagpur's Marketing in the Digital World 

As per the announced date, the classes for the new programme will be conducted from January 15 to 19, 2024. Candidates will be selected on a first-come first-served basis. The institute has fixed the maximum number of candidates to be admitted for the course is 50. 

IIT Kharagpur students joining the course will not have to pay any fee. However, for industry and faculty participants, the course fee is Rs 11,800 and Rs 8,850 respectively. For students, the IIT Kharagpur online short-term digital marketing course fee is Rs 5,950. 

How to apply for Online Short-Term Digital Marketing Course at IIT Kharagpur? 

Candidates can go through the steps to know how to fill out the application form for the Digital Marketing Course offered by IIT Kharagpur: 

• Step 1: Go to this link: https://erp.iitkgp.ac.in/CEP/courses.htm 
• Step 2: Sign Up and create an account
• Step 3: Now, login to the account
• Step 4: Fill in the programme name/ID - Digital Marketing and apply for the course
• Step 5: The programme coordinator will approve the application
• Step 6: After approval for the course, they need to pay fees and complete the application 

Marketing in the Digital World Course Curriculum

The course curriculum will cover topics such as navigating digital marketing in a disruptive era, understanding the fundamentals, conceptualizing and creating content, curation and hosting of videos, attribution modelling, leveraging digital marketing for customer relationship management, and assessing the efficacy of digital marketing strategies.

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