Best Product Analytics Courses to Optimise Feature Performance for Data-Driven PMs
Explore premium product analytics courses from Kellogg, Great Lakes, eCornell, and CXL. Learn feature optimization, data analysis, and PM tools for career advancement in 2025.
Product analytics, when integrated at every stage of the entire product development process, helps refine features that customers actually need and use.
Suppose you’re at that career/learning stage where you know bridging the analytical skill gap with more product tools will deliver more business success in the digital economy.
To help you out, we have picked some valuable product analytics courses.
As there are various types of product management courses already curated for different learning curves, find two categories of course offerings today.
In this list, you can either embark on comprehensive, mid-to-senior-level postgraduate training developed by elite academies. These are over-a-month-long ones.
Or, streamline workflows with advanced functions and tools through insightful and project-focused instructor-led courses - a little shorter.
1. Post Graduate Certificate in Product Management | Kellogg School of Management on Emeritus
This online programme from the premiere institute covers product management from different perspectives, including UX Design, Agile Methodology, and Data Science and Analytics.
Plus, there are real-world case studies from companies, including Airbnb and Motorola. Later, you will have to participate in a capstone project where you can apply different feature optimisation techniques.
| Course Name |
|
| Duration |
36 weeks |
| Provider |
|
| Cost |
INR 2,95,000 + GST |
| Trainer(s) |
Mohanbir Sawhney |
| Tools Covered |
GA4, Miro, Balsamiq, Maze Asana, Domo, Mixpanel, GenAI - ChatGPT to Gemini |
How will this course help?
- Train on popular analytics platforms like Google Analytics to track feature usage
- Gain skills to identify and avoid analytical biases in your measurements
- Obtain knowledge of AI/ML platforms and tools for automated optimisation
Best-suited Product Management courses for you
Learn Product Management with these high-rated online courses
2. PG Program in Product Management and Analytics | Great Lakes on Great Learning
This 6-month course starts with MS Excel initially, helping you practice how to clean data, manipulate, and map. With this as a foundation, you are introduced to essentials, including
- Product lifecycle management
- Analysis of market opportunities
- Product analytics with different tools and data visualisation
- Product roadmap
- Drawing empathy maps
Personalised career assistance follows at the end.
| Course Name |
|
| Duration |
6 months |
| Provider |
Great Learning |
| Cost |
INR 1,35,000 + GST |
| Trainer(s) |
Dr Abhinanda Sarkar and others |
| Tools Covered |
Balsamiq, SQL, SpyFu, GA4, MOZ, Qualtrics |
How will this course help?
- Develop a deeper understanding of both product management principles and analytical techniques.
- Engage in a Product Innovation Challenge, which helps you apply theoretical knowledge to practical scenarios. This hands-on experience helps optimise features based on user feedback and performance metrics.
3. Product Analytics and Iteration | eCornell
This eCornell’s programme online focuses on data and testing, and builds your product leadership perspective.
Also, you will have to complete four other courses in this product management learning pathway, as it is supposed to provide you with a foundational to advanced-level knowledge.
| Course Name |
|
| Duration |
2 weeks |
| Provider |
eCornell |
| Trainer(s) |
Keith Cowing |
How will this course help?
- Learn how to establish metrics to track feature and product performance.
- Learn to identify which metrics matter; understand when and what to measure
- Create action plans based on analysis based on your product findings
4. Product Analytics | CXL
This is the shortest course in this list, and could be your choice if you are only looking to learn to use data in your product journey.
It has eight modules - starting from helping you explore product analytics vs different kinds of analytics and frameworks to using a mix of tools through making meaning of data.
| Course Name |
|
| Duration |
7 hours |
| Provider |
|
| Trainer(s) |
Matthew Brandt |
| Cost |
INR 17095 |
How will this course help?
- You'll learn how to collect the right data at the right time and in the right format.
- Get familiar with various analytics platforms like Mixpanel, Heap Analytics, Google Analytics, and Amplitude.
- Conduct user and cohort analysis to understand how different user groups interact with features; segment users to gain deeper insights into feature usage patterns.
Ready to Optimise Product Features with Correct Data?
These carefully curated options help you master essential product analytics tools and frameworks, from GA4 to Mixpanel.
Aquib is a seasoned wordsmith, having penned countless blogs for Indian and international brands. These days, he's all about digital marketing and core management subjects - not to mention his unwavering commitment ... Read Full Bio
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