MBA in Digital Marketing and Business Analytics 

at Poornima University, Jaipur

Poornima University provides a total of 78 courses to the students at UG and PG levels. At the UG level, the university offers various programmes such as BTech, BCA, BBA, BCom, etc. Poornima University courses are offered to students across several specialisations such as Computer Engineering, Mechanical Engineering, Civil Engineering, Digital Marketing, Business Analytics, etc. The university also offers an MBA programme to students at the PG level. The fees of an MBA programme ranges between INR 1.7 Lacs and INR 3 lakh. 

Yes, it is worth pursuing MBA at Poornima University as is approved by UGC, AIU,  and COA. The university has ranked 104 in the BBA category,  33 in the Architecture category, and 121 in the BCom category by India Today 2024. The university has a panel of guest lecturers to inspire students in their respective careers and to give them tips and invaluable insights in every course.

The highest package offered during Poornima University placements 2023 stood at INR 44 LPA. 

The average package offered for MBA students is around INR 4.66 LPA to INR 5.35 LPA.

Over 350 organisations collaborate with the institution, and more than 5500 students have received job offers.
Students at the university have the chance to be placed in a variety of professions, including management.
The university offers a specific placement cell that assists students with job search-related tasks like creating resumes and participating in mock interviews.

A bachelor's degree in any area with a minimum of 48% marks is required for admission to the MBA programme at Poornima University. The minimum for ST/SC/OBC/SBC is 45%. The programme lasts two years. Direct admission is possible if one's graduation grade point average is more than 65%. If a student's grade point average falls below 60%, they must take an entrance exam.

Poornima University provides a two-year MBA programme to its students. The first year's tuition is INR 1.15 lakh. Poornima University charges an annual cost of INR 2.30 Lacs to INR 4 Lacs for an MBA. You must have a 50% graduation rate to be eligible for the MBA program. This MBA programme offers specializations in digital marketing and finance, digital marketing and human resources, and sustainability and entrepreneurship.

Poornima University admissions are both merit and entrance-based. The university selects candidates based on merit for most of the programmes. For BBA (Hons), BCom (Hons), Poornima University conducts a written test to shortlist candidates for admission. The national-level entrance exams such as NATA,  UGC NET are also accepted for admission to specific courses. Selected candidates might also need to come for a personal interview round for some courses.

Yes, Poornima University is ranked by various ranking bodies. Poornima University is ranked 138th by Business Today 2023 for MBA,  35th by India Today 2023 under the Architecture category, and 125th by India Today 2023 for BCom. The university has shown significant improvement over the years and there has been an improvement in ranking as well. 

Poornima University BSc selection is based on candidates performance in the last qualifying examination. However, for the BSc HHA course, the selection shall be done based on the aspirants score in NCHMCT JEE. Candidates seeking admission should ensure that they fulfil the course-specific eligibility requirements. 

{Source: B.Sc. students & alumni}

Based on the reviews and feedback from current students and alumni, here's what we've summarized:

Pros:

* Industry-ready education: The curriculum is relevant, and the faculty ensures that students are prepared for the industry.
* Research opportunities: Students have access to labs and can conduct research projects under the guidance of experienced teachers.
* Placement record: Around 80% of students are placed, with a median package offer of INR4 LPA, and some students even receive packages up to INR5 LPA.
* Internship opportunities: Most students secure internships during their academic tenure, with notable organizations such as Byju's, Alkem, and Synoriq participating in campus placements.
* Infrastructure and facilities: The university boasts modern infrastructure, including fully-equipped labs, libraries, hostels, and recreational facilities.
* Teaching staff: Teachers are described as helpful, knowledgeable, and supportive.

Cons:

* Difficulty in passing exams: While the semester exams may seem manageable, the pass percentage is relatively low (40%) in theory exams and 50% in practical exams.

Conclusion:
Considering the majority of the reviews, Poornima University appears to offer a valuable educational experience for students pursuing a B.Sc. degree. The institution focuses on providing industry-ready education, research opportunities, and strong placement records. However, students must be aware that the exam system might present some challenges. We recommend considering these factors when weighing the pros and cons before deciding whether Poornima University is right for you.

The three-year BSc course is divided into six semesters. There is a list of theory and practical subjects included in each semester. Some of the subjects included in the Poornima University BSc HHA course curriculum are:

• Foundation Course in Food Production
• Hotel Engineering
• Principles of Food Science
• Food Safety and Quality
• Stratergic Management
• Research Project (Sem III/IV, V, and VI), etc.