Data Analytics and Visualization: Transforming Raw Data into Strategic Insights

Sumridhi
Sumridhi Gulati
Assistant Manager
5 mins readUpdated on Jul 1, 2024 08:52 IST

 

Data analytics and visualization are very important in transforming raw data into actionable intelligence; otherwise, such an attempt is equivalent to seeing pictures without any context, which does not help businesses or organizations to make sense of complex datasets and quickly see patterns to facilitate informed decisions. Data analysis is a step by step approach like fishing: getting the data first then cleaning and transforming it before you can analyze it in ways that can be described as descriptive, diagnostic, predictive, prescriptive analytics. Visualization on the other hand makes this picture graphically visible so that it can be used further for decision making purposes: Python, R or SQL programming languages are often combined with platforms like Tableau or Power BI. Effective data analysis should have well-defined goals just like an artist who knows his target audience while choosing proper visualizations must be a deliberate process of finding the right frame for artwork. Now it needs to keep refining till information becomes understandable and doable since apart from strategic growth; innovation emanates from making meaning out of the data.

Introduction

To any organization or business, converting raw data into smart information is very fundamental because today’s world is made of information. Data analytics and visualization are crucial for decision makers to understand large datasets easily as they can see trends that will help them make the right decisions. This article examines key principles and practices of data analytics and visualization, emphasizing their significance in offering an all-inclusive guide to practitioners seeking expertise in the area— thus empowering them with skills required to exploit the power inherent in data.

Understanding Data Analytics

Data analytics is examining the­ statistics, understanding patterns, and interpre­ting actions in our surroundings using figures and information. These include 4 primary kinds: Descriptive Data Analytics, Diagnostic Data Analytics, Predictive Data Analytics, Prescriptive Data Analytics.

Q:   Is M.Tech available at KIET Ghaziabad?

A:

Yes, KIET Group of Institutions offers a two-yearM.Techprogramme across two specialisations, namely CSE and Mechanical Engineering. The total intake for M.Tech is 18 with 12 and 6 seats allocated to CSE and Mechanical branches, respectively. Admission to both of theseM.Techcourses at KIET is subject to UPTAC counselling conducted by APJ Abdul Kalam Technical University, Lucknow. 

Q:   Is B.E. / B.Tech at KIET Ghaziabad worth the investment?

A:
{Source: B.E. / B.Tech students & alumni}

Is BE/BTech at KIET Ghaziabad Worth the Investment?

Based on the reviews and feedback from students and alumni, here's a summary:

Pros:
* Excellent placement records: Over 80% of students are placed, with top companies like Amazon, Walmart, and Accenture visiting the campus.
* High package: Average package is around 6-7 LPA, with the highest packages reaching up to 48 LPA.
* Well-qualified faculty: Majority of faculty members hold Ph.D.s and are experts in their fields.
* Good infrastructure: Modern classrooms, labs, and libraries, as well as good hostel facilities.
* Opportunities for internships: Around 90% of students receive internship opportunities.
* Various clubs and societies: Students can engage in extracurricular activities, including sports, music, and debate.

Cons:
* Limited campus area: The campus is relatively small, which may impact its aesthetic appeal.
* Placement difficulties: Some students reported struggling to find suitable placements, especially in recent years.
* Exam curriculum: The exam system is rigorous, with multiple sessionals and a qualifying mark requirement.
* Limited scholarships: While some scholarships are available, they may not cover the full tuition fee.

Neutral Points:
* Facilities vary: While some students praised the facilities, others mentioned issues with hostel food and limited options.
* Campus life: Students described the campus life as good, but noted that it could be improved.

Overall, while there are some drawbacks, the placement success rates, high package, and well-qualified faculty suggest that BE/BTech at KIET Ghaziabad can be a worthwhile investment for those seeking a successful career in technology. However, it's essential to weigh the pros and cons carefully before making a decision.

Q:   Is it worth pursuing B.Pharma at KIET Ghaziabad?

A:
{Source: B.Pharma students & alumni}

Is it worth pursuing B.Pharm at KIET Ghaziabad?

After analyzing the reviews from multiple students and alumni, here's what stands out:

Pros:
* Good placement record: Most students reported that over 80% of students get placed, with packages ranging from INR2.5 Lacs to INR7.8 lakh.
* Industry connections: Several companies like TCS, Alembic, Cipla, and Sun Pharma visit the campus for recruitment.
* Well-qualified faculty: Professors are described as "well-qualified", "knowledgeable", and "helpful".
* Infrastructure: Facilities are deemed satisfactory, with air-conditioned classrooms, well-equipped labs, and a vast library.

Cons:
* Curriculum limitations: Some students felt that the course curriculum could be improved, particularly in terms of practical knowledge.
* Limited internship opportunities: Although most students reported getting internships, some noted that they weren't as rewarding as desired.

Overall, while there are some areas for improvement, the majority of students and alumni seem satisfied with their experience at KIET Ghaziabad. The institution appears to offer good placement prospects, industry connections, and competent faculty. However, it may benefit from refining its curriculum and providing more enriching internship opportunities. Ultimately, pursuing B.Pharm at KIET Ghaziabad seems worth considering for those interested in the pharmaceutical field.

Let me know if you'd like me to clarify anything!

Descriptive Analytics

Descriptive analytics is, about summarizing data to gain insights, into what occurred. Its methods involve aggregating and mining data.

Diagnostic Analytics

Exploring analytics involves analyzing data to understand the reasons, behind occurrences. This process utilizes methods, like delving into the data uncovering insights and identifying connections.

Predictive Analytics

Using information to foresee results predictive analytics relies on statistical models and algorithms from machine learning.

Prescriptive Analytics

Prescriptive analytics offers recommendations, for achieving goals using predictions. This involves methods such, as optimization and simulation.

The Role of Data Visualization

Visualizing data involves presenting information, in image form, which simplifies the comprehension of datasets and reveals valuable insights. Clear visualization aids, in spotting trends and patterns conveying findings and improving decision making processes.

Q:   Is MCA at KIET Ghaziabad worth the investment?

A:
{Source: MCA students & alumni}

Based on the feedback from students and alumni, here are the key points that suggest MCA at KIET Ghaziabad is worth the investment:

Infrastructure and Facilities:
* Well-maintained infrastructure, including Wi-Fi enabled labs, air-conditioned classrooms, and libraries
* Good hostel facilities with clean and comfortable living spaces
* Multiple canteens serving good quality food

Faculty and Education:
* Experienced and knowledgeable faculty members
* Industry-relevant curriculum making students industry-ready
* Emphasis on practical learning through projects and internships

Placements:
* High placement rate, with around 98% of students getting placed
* Top recruiters include Microsoft, Amazon, TCS, and many more
* Average salary package ranging from 4-5 Lacs per annum

Student Life:
* Engaging campus life with multiple events and festivals throughout the year
* Opportunities for extracurricular activities and community service

Overall, KIET Ghaziabad's MCA programme seems to offer a great combination of academic excellence, industry relevance, and career prospects, making it a worthwhile investment for students looking to pursue a career in IT.

Q:   Is it worth pursuing MBA/PGDM at KIET Ghaziabad?

A:
{Source: MBA/PGDM students & alumni}

Here's what current students and alumni have to say:

Facilities and Infrastructure

* Excellent infrastructure with air-conditioned classrooms, Wi-Fi enabled campus, and modern amenities.
* Good quality food and mess facilities.
* Well-equipped library and laboratories.
* Separate hostels for boys and girls with good facilities.

Teaching and Curriculum

* Highly qualified and experienced faculty with a strong industry connection.
* Industry-oriented curriculum with a focus on practical exposure.
* Opportunities for internships, seminars, and workshops.

Placement Record

* 95%+ placement rate with top companies visiting the campus.
* Average salary package ranging from INR3-INR6 Lakhs per annum.
* the highest package offered: INR14 Lakhs per annum.
* Role offerings: Management Consultant, Business Analyst, Marketing Manager, Human Resource Manager, etc.

Student Life and Events

* Vibrant campus life with various cultural and sporting events throughout the year.
* Clubs and organizations focused on entrepreneurship, marketing, finance, and more.
* Regular industrial visits and corporate interactions.

Reviews

* "The best part about KIET is its faculty. They are highly qualified and provide personalized attention."
* "The placement record is excellent, and the college ensures that every student gets placed."
* "The infrastructure is impressive, and the campus is well-maintained."

Overall, based on the feedback from students and alumni, KIET Ghaziabad seems to be a good option for those seeking a PGDM/MBA program. With its excellent infrastructure, industry-oriented curriculum, and strong placement record, KIET provides a solid foundation for a successful career in management.

Q:   Has KIET Ghaziabad collaborated with any college or university?

A:

Yes, KIET Ghaziabad has collaborated with various colleges and universities. The below-mentioned are KIET Ghaziabad collaborations:

KIET Ghaziabad Collaborations and Partnerships
SWOSU- USA--

Q:   Is M.Pharma at KIET Ghaziabad a good choice?

A:
{Source: M.Pharma students & alumni}

M.Pharm at KIET Ghaziabad: A Good Choice?

Here's what students and alumni have to say:

# Pros:

* Industry-ready: The programme is considered industry-ready, with most graduates getting placements.
* Good placement record: The highest package offered is approximately INR 9 lacs, and the lowest is approximately INR 3.5 Lacs.
* Research opportunities: Internship opportunities are available, and research projects are part of the course curriculum.
* Quality of teachers: Faculty members are well-qualified, having cleared GPAT and holding PhD degrees.
* Infrastructure: The college has modern facilities, including a large library, central computing facility, and Wi-Fi-enabled classrooms.

# Cons:

* Placement issues in M.Pharm (Pharmacology): Placement records for M.Pharm (Pharmacology) are not satisfactory, with fewer students getting placements.
* Course curriculum: The course requires students to study a vast and lengthy syllabus, which can be challenging.
* Teaching quality: Some teachers may not be effective in conveying complex concepts to students.

Overall, while M.Pharm at KIET Ghaziabad has its strengths, particularly in terms of industry-readiness and placement records, it also faces some challenges, especially in the area of placement for M.Pharm (Pharmacology). Ultimately, the decision to pursue this course depends on individual goals and aspirations.

Types of Data Visualization

  • Charts and Graphs: Line charts, bar graphs, and pie charts for representing data trends and comparisons.
  • Heatmaps: Color-coded representations for identifying concentrations and anomalies.
  • Scatter Plots: Depict relationships between two variables, highlighting correlations and outliers.
  • Geospatial Maps: Visualize data across geographical locations for location-based analysis.
  • Dashboards: Integrate representations to offer a thorough summary of important metrics and key performance indicators.

Tools for Data Analytics and Visualization

There are tools to assist with data analysis and visualization each providing distinct features and functions.

Data Analytics Tools

  • Python and R: There are programming languages that come with libraries-like Python, which are used for experiments and machine learning. Libraries are a language's collaborator, a section of a program written to perform a specific task.
  • SQL: Standard language for managing and querying relational databases.
  • Excel: Widely used for data analysis and visualization, suitable for small to medium-sized datasets.
  • Apache Hadoop and Spark: Frameworks for processing and analyzing large-scale data.

Data Visualization Tools

  • Tableau: Leading platform for creating interactive and shareable dashboards.
  • Power BI: Microsoft's business analytics tool for visualizing data and sharing insights across organizations.
  • D3.js: A JavaScript library that creates engaging and interactive data visualizations, on web browsers.
  • Google Data Studio: Google Data Studio is a freely available utility that enables users to convert data into personalized, visual information reports and dashboards.

Best Practices for Effective Data Analytics and Visualization

  • Set the Clear Objectives: In order to get on the right path and find the right way of reaching your analysis and visualization, you must understand the concept of these objectives.
  • Familiarize with the Audience: Adapt your visualization to the needs and level of intelligence of the audience.
  • Check Data: Data must be validated, for analysis and visualization, to the point that the data is in good shape.
  • Find the Perfect Visualization: Select the right pictures to generate the necessary data to inform the audience about the insights they need.
  • Avoid Overcomplication: You can achieve upper legibility by exposing the right core messages really.
  • Refine and Retest: Try to expand the visualization with respect to activities that have happened and utilize customer response and new information that has come in to come up with better data.

Conclusion

In today's era, data has acquired a new role as the driving force not only for data visualization but also for decision making and strategic planning. With new analytical tools being invented on a rapid basis and the digital world getting smart, they are come together with visualizations to grind insights out of more pieces of information; this ensures the transfer of materials into consistent narratives that affect and determine business implications. Accordingly, it enhances the ability of businesses to see through the complex datasets, thereby, recognizing the trends and patterns and ensuring better decision making with greater confidence and precision.

Inevitably, technology becomes more and more complex, so these innovations are going to be the main instruments for shifting the course of data analytics. But among so many that regard data analytics as a competitive difference and those that invest in developing their capabilities. The society definitely thrives on the maturity aspect and the quality of life that the citizen will get, which in return will also thrive in technology. For a business, the use of data doesn't happen in the operational environment only. In fact, it is a strategic necessity too.

 It lets companies to realize the high value of their data and helps in transforming the organization into decision makers and make continuous improvements. For organizations looking to leverage data analytics and visualization to enable success and harden strategic objectives, investing in improving their workforce as well as investment in the correct tools is imperative.

 

About the Author:

 
 
Dr. Abha Kiran Rajpoot is presently working as an Associate Professor in the Department of CSE(AI&ML) at KIET Group of Institutions, Ghaziabad
 
 
 
 
 
Note: The views expressed in this article are solely author’s own and do not reflect/represent those of Shiksha
About the Author
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Sumridhi Gulati
Assistant Manager

Sumridhi holds a Bachelor's degree in English from Delhi University. With over three years of experience in content creation, she is a collaborative and innovative thinker who loves interacting with people to leave ... Read Full Bio

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