Bachelor of Mass Communication Career Scope: Jobs, Placements, Salary 2024, Top Recruiters/Companies
Akansha BishtContent Writer
Bachelor of Mass Communication career scope is broadening with the growing demand of users consuming through print and online media. Mass Communication is a process of disseminating information to a large public via online and offline modes. Today, there are abundant mediums of Mass Communication around the world including television, radio, social media, websites, blogs, etc.
With the growing TV channels, OTT platforms, social media platforms, and online websites, the scope of a career in the Mass Communication field is also touching new heights with more job opportunities and higher salary packages. This makes the career prospects for Bachelor of Mass Communication graduates more promising.
Bachelor of Mass Communication students can seek employment opportunities in various fields including Entertainment, Event Management, Media House, Digital Marketing, Public Relations, Human Resources Management, and so on. Some popular job profiles among BMC students include Content Writer, Event Management Executive, Junior Producer, Copy Writer, Blogger, Digital Marketing Executive, etc.
Some popular companies that hire BMC graduates in India include India Today Group, Republic Bharat Group, Business Standards, Dainik Jagran, Pinkvilla, Scoop Whoop, Wizcraft, 360 Degree Events, and so on. Some popular Bachelor of Mass Communication colleges in India offer great placement opportunities such as MCNUJC, Patna Women's College, Centurion University, International Institute of Management, Media and Information Technology, etc.
Interested candidates can continue reading the article for more Bachelor of Mass Communication career scope details.
Links relevant to Bachelor of Mass Communication career:
Mass Communication: Types of job profiles
- Bachelor of Mass Communication Career Scope: Quick Facts
- Top Career Profiles in Bachelor of Mass Communication
- Emerging Trends in the Mass Communication Field
- Bachelor of Mass Communication Scope in India: Jobs, Salary and Further Education
- 4.1 Top Job Sectors for Bachelor of Mass Communication
- 4.2 Bachelor of Mass Communication Top Recruiters
- 4.3 Courses after Bachelor of Mass Communication
- Best Bachelor of Mass Communication Colleges for Placements (In India)
- Bachelor of Mass Communication Career FAQs
Bachelor of Mass Communication Career Scope: Quick Facts
Here are some interesting and important stats and facts related to Mass Communication and Media that may help students gain more insights about the field in which they wish to pursue their careers.
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The Indian Media market revenue is expected to reach $44.26 billion by the end of 2025.
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India is one of the largest markets of TV & Video around the world and is expected to have a market volume of $17.17 billion in 2025.
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In 2024, 32.2% of the country's population used social media, and 61.5% of internet users consumed at least one social media platform. By 2029, the country's social media user base is expected to grow to 445 million, making up about one-fifth of the world's social media users.
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The Indian Event And Exhibition Market size is projected at $5.66 billion in 2025 and is expected to reach $8.44 billion by 2030, at a CAGR of 8.31%.
Links useful for a Bachelor of Mass Communication career:
Scope of Mass Communication in India
Top Career Profiles in Bachelor of Mass Communication
There are countless job roles in India and around the globe, that Bachelor of Mass Communication graduates can opt for. The area of employment students choose completely depends on their area of interest, expertise, and skills. Here are some popular job profiles that BMC students generally opt for:
| Job Profiles | Job Description | Average Salary |
|---|---|---|
| Content Writer | They write informative and engaging articles, blog posts, and press releases for the websites to teach readers. It can be a product, service, how-to guide, etc. | INR 3.7 LPA |
| Event Management Executive | Their work is to plan, coordinate, and execute events. They have to deal with Senior Event Managers, clients, vendors, and teams to ensure the smooth run of events. | INR 3 LPA |
| Junior Producer | A Junior Producer's task includes managing the post-production steps. They work to meet the needs of clients and artists, recruit crew members, handle teams, etc. | INR 3 LPA |
| Public Relation Executive | Their work is to build relationships between the company, clients, colleagues, etc., and maintain them. They also manage events, media, social media marketing, etc. | INR 3.3 LPA |
| Copy Writer | They work on complicated written materials and make them simple and easy to understand for end users. They generally work for advertising and marketing. | INR 5.5 LPA |
| Blogger | A Blogger's job is to create, manage, and promote content for their blog or website. They use Search engine optimization (SEO) and other tools to engage and attract the targeted audience. | INR 3 LPA |
| Digital Marketing Executive | Their work is to promote their company's product or service through various social media platforms. It includes social media campaigns, events, collaborations, etc. | INR 3.1 LPA |
| Content Creator | Their work is to create, review, edit, and post content on social media platforms. The content can be anything from a video to an article. | INR 4.4 LPA |
| News Anchor | They narrate or present news to the audience, conduct interviews, provide analysis, present live reports, etc. | INR 2.5 LPA |
Note: The salary information is sourced from Ambitionbox.com.
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Emerging Trends in the Mass Communication Field
To thrive in the Mass Communication field it is essential to keep up with the latest trends and adapt to the changes. Here are some trends that are emerging and being adopted by many industries under Mass Communication and Media in 2025:
- Virtual and Augmented Reality Integration: The AR and VR integration in storytelling, marketing, and advertising is being adapted by many industries to showcase their brands in a unique and attractive way.
- AI-Powered Innovation: Online Chatbots, AI-Powered News Anchors, and AI integration on social media posts are changing the way people utilize the internet.
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Bachelor of Mass Communication Scope in India: Jobs, Salary and Further Education
In numerical terms, India has over 954.4 million internet users, with around 556 million consumers in urban and 398 in rural areas. This number is enough to estimate the growth prospects of Mass Communication in the country. The rapid growth of digital media and the growing demand for online content have contributed significantly to thriving industries and job profiles.
Top Job Sectors for Bachelor of Mass Communication
In this section, some of the top recruiting sectors are covered that offer a variety of job roles to Bachelor of Mass Communication graduates. Candidates can see the table to learn more about these job sectors:
| Top Job Sectors | Details |
|---|---|
| Media House | Media Houses such as News Channels, Newspapers, Magazines, etc., cover the latest events and follow up stories related to politics, sports, entertainment, etc. Media Houses work in both broadcast and online mediums. |
| Digital Marketing | Digital Marketing companies work on digital technologies using marketing tactics to attract and engage the targeted audience. While many big companies have their own Digital Marketing departments within the organization, some companies outsource these services from Digital Marketing agencies. |
| Event Management | Event Management companies plan and execute events for clients. This includes corporate events, personal events, big events, and small events. |
| Entertainment | The entertainment industry includes everything from films, TV serials, and short movies, to documentaries. They involve all the tasks from pre-production to post-production. |
| Public Relations | PR companies help their client companies to build and maintain relationships with their audience and clients. They work on generating media coverage for their clients, manage their events, arrange press releases on their behalf, and so on. |
| Human Resources | While most companies have a Human Resource department within their organizations, some small companies and firms outsource Human Resource Management services to ensure a smooth run within the organization. HR services help companies manage employees, recruit candidates, manage their wages, training and development, etc. |
Note: The information is sourced from external sites and may vary.
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Bachelor of Mass Communication Top Recruiters
In the table below, students can find some of the top companies from various industries that hire BMC students for various job roles in India. Candidates can even seek jobs for these companies after completing their graduation:
| Media Houses | ||
|---|---|---|
| India Today Group | Republic Bharat | NDTV |
| Business Standard | Dainik Jagran | Hindustan Times |
| Digital Marketing | ||
| Growth Hacker Digital | FoxyMoron | ROI Minds |
| WebChutney | WAT Consult | Ralecon Digital |
| Event Management | ||
| Wizcraft | Wow Events | 360 Degree Events |
| DNA entertainment networks | Tafcon Group | Showtime Event |
| Entertainment | ||
| Netflix India | T-Series | Zee Entertainment Enterprises |
| Saregama India | Carnival Cinemas | Viacom18 Media |
| Public Relations | ||
| MSLGROUP India | Edelman India | Weber Shandwick India |
| Adfactors PR | Genesis BCW (Genesis Burson Cohn & Wolfe) | The PRactice |
| Human Resource Management | ||
| ABC Consultants | Manpower Group India | Global Innov Source |
| Adecco India | CareerNet Consulting | Kelly Services India |
Note: The information is sourced from external sites and may vary.
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Top Companies that Hire Mass Communication Graduates
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Courses after Bachelor of Mass Communication
After completing a Bachelor of Mass Communication program, graduates have plenty of options about whether they want to start their career journey or go for higher education. While both choices are good, opting for a higher degree or certificate program broadens the chances to gain expertise in a specific domain and higher the chances of better job positions and salaries.
Here are some popular courses BMC graduates generally opt for after graduation:
| Mass Communication PG Courses | |
|---|---|
| Master of Mass Communication | M.A. in Mass Communication & Media |
| M.J.M.C. (Master of Journalism and Mass Communication) | M.Sc in Journalism and Mass Communication |
| Mass Communication PG Diploma Courses | |
| PG Diploma in Journalism and Mass Communication | PG Diploma in TV Journalism and Communication |
| PG Diploma in Advertising and Public Relations | - |
Note: The information is sourced from external sites and may vary.
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Best Bachelor of Mass Communication Colleges for Placements (In India)
Along with providing advanced learning opportunities, many Bachelor of Mass Communication Colleges in India offer great placement options to graduates. Campus placements are a great way to kickstart a career journey with big companies and good salary packages. Here are some top Bachelor of Mass Communication College options in India offering placement opportunities:
| Bachelor of Mass Communication Colleges | Average Package Offered |
|---|---|
| Master Clap Placements | INR 4.5 - 5 LPA |
| Patkai Christian College Placements | INR 4.1 LPA |
| Patna Women's College Placements | INR 4 LPA |
| Centurion University Bhubaneswar Placements | INR 4 LPA |
| Patna College Placements | INR 3.5 LPA |
| St. Thomas College Placements | INR 2.88 LPA |
Note: The information is sourced from the official/counselling body of the institute/exam.
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Bachelor of Mass Communication Career FAQs
Q. What is the scope of Mass Communication as a career in India?
A. The scope of Mass Communication as a career in India is wide and constantly evolving, driven by the country's dynamic media landscape. With a lot of career opportunities in the fields of Journalism, Public Relations, Advertising, Digital Media, Entertainment, Event Management, etc., students can find their area of interest.
Q. How good is a Bachelor's in Mass Communication in terms of earning just after graduation?
A. Bachelor of Mass Communication is an undergraduate degree that provides foundational level knowledge about the field. After graduating, students generally opt for a specialization and go for higher studies in that specific field. Opting for a job profile right after graduating in Mass Communication will offer you entry-level positions and salary packages in the companies.
Q. What are the various career option in mass communication?
A. A career after mass communication requires commitment, dedication and sacrifice of personal time for the sake of staying on front or top, particularly in news industry. A journalist may have to work day in and day out to get breaking news. Similarly, media professionals who are in entertainment or film making need to work with passion which may come at the cost of their personal life.
A degree in Bachelors of Mass Communication course is enough to fetch a job in the media industry.
Here is a list of available job opportunities that you can pick from:
- Sound Engineer
- Film Director
- Public Relations Officer.
- Sound Mixer and Sound Recorder.
- Special Correspondent.
- TV Correspondent.
- Producer.
- Radio Jockey/ RJ.
- Screenwriter.
- Art Director
Q. What are the jobs in the mass communication field?
A. A professional course in mass communication opens doors for a career in print media, digital media, films & television, public relations, journalism, copywriting, production and more. In short, courses or subjects covered under the mass communication programme widen the horizon of career options for an individual.
- Journalist: The main role of a journalist is to find news through various sources such as research and interviews, report it, document it, and present it in an honest and ethical way via any mass medium – newspaper, TV channel, or online news.
- TV Anchor: A TV anchor gathers information, writes his/ her own stories, and reads them out to the audience. The job role of a TV anchor also includes reading stories written by other reporters.
- News Editor: One of the main responsibilities of a news editor is to decide which story is worthy to be covered. A news editor also assigns work to reporters, checks for the accuracy of the news, and writes headlines.
- Video Jockey: A Video Jockey or VJ is basically an announcer who introduces music videos on different music TV channels. Sometimes, a VJ also conducts interviews with TV personalities.
Q. What are the areas of employment after completing BMC course?
A. There are many Bachelor of Mass Communication employment available in industries including advertising, public relations, television broadcasting, and radio. The job prospects for graduates of the BMC programme are quite promising. Companies in the field of TV channels, publishing houses, broadcasting corporations, radio stations, advertising agencies, and others hire mass communication graduates.
Q. Who is a Ghostwriter?
A. Ghostwriters are professionals who create content under someone else's name, allowing them to claim authorship for payment. This content can be of niche such as entertainment, technology, product review, Science, etc.
Q. Which is the highest-paying job in Mass Communication?
A. The salary of a job profiles depends on the employer, candidates' skills and expertise, relevant experience, and work location. However, some popular job profiles that catch a good salary package include a News Anchor, Field Reporter, Freelancer Digital Marketer, Freelance Content Writer, etc.
Q. What is the scope of Bachelor of Mass Communication abroad?
A. Completing a Bachelor's degree in Mass Communication abroad can widen your chances of getting higher salary packages in media houses, PR firms, Digital Marketing companies, etc. Studying abroad offers great opportunities to meet new people, create a network and get exposure to new cultures, laws, people, and preferences.
Popular B.M.C. (Bachelor of Mass Communication) Specializations
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Most Popular Courses
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News & Updates
Student Forum
Anything you would want to ask experts?Answered 3 weeks ago
No, a Bachlor's degree in Mass Communication is not mandatory to get admission to an MMC admission, however, having a degree in a relevant discipline will only help you get a better of MMC subjects as you already have the foundational knowledge of them.
Having a relevant bachelor's degree also acts a
R
Beginner-Level 5
Answered 4 weeks ago
Here are some important documents you should carry during the Bachelor of Mass Communication admission process to avoid any delay:
- Class 10 and 12 marksheets.
- Valid ID Proof (Adhaar, Passport, PAN Card, etc.)
- Passport-sized photographs.
- Migration Certificate.
A
Beginner-Level 5
Answered 4 weeks ago
The application procedure for a BMC programme varies by college, however, some of the following steps involve:
- Eligibility Criteria: To be eligible, you must have completed Class 12 or equivalent from a recognised board with a minimum aggregate of 50%.
- Online Registration: Register on the college's o
I
Beginner-Level 5
Answered 2 months ago
No, you will not require giving the exam of CMAT for the course of mass communication and journalism from Gujarat University. The CMAT is basically an entrance examination that can be cleared by students who want to undergo an MBA course from one of the B schools. For courses in mass communication a
S
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