MMC (Master of Mass Communication) Career Scope: Jobs, Placements, Salary 2024, Top Recruiters/Companies
Akansha BishtContent Writer
The Master in Mass Communication career scope in India and abroad is vast and constantly growing with the thriving market of internet and broadcast. Mass Communication is all about Communicating with a larger audience to promote, advertise, build relationships, and sell products and services.
Master in Mass Communication career scope and salary options are countless with numerous employment areas including Advertising, Public Relations, Human Resources, Journalism, Digital Marketing, and so on. Some common job profiles MMC postgraduates opt for include Content Writer, PR Executive, Advertising and Marketing Executive, Broadcast News Producer, PR Manager, Editor, etc.
Master in Mass Communication (MMC) is a 2-year postgraduate program that teaches students about the mediums of communication, how to utilize them in the best way possible, and other marketing, advertising, and branding strategies to thrive in the competitive market. With relevant experience, skills, and expertise, students can grow to myriad in this area with both full-time employment and freelance opportunities.
The average salary of a PR Executive is INR 3 LPA in India with some top recruiting companies like Sun TV Network, Zee Entertainment Enterprises, PVR INOX, Network18 Media, Eros International Media Ltd, WAT Consultant, NDTV Convergence, Jagran New Media, etc. Interested candidates can continue reading the article for more details on the Master in Mass Communication career scope.
Links relevant to a Master in Mass Communication career:
Scope of Mass Communication in India
- Master in Mass Communication Career Scope: Quick Facts
- Master in Mass Communication Career Scope: Popular Job Profiles
- Emerging Trends in the Mass Communication Field
- Master in Mass Communication Career Scope: Top Recruiters and Further Education
- 4.1 Master in Mass Communication: Key Employment Areas
- 4.2 Master in Mass Communication: Top Recruiters
- 4.3 Higher Education after Master in Mass Communication
- Best Master in Mass Communication for Placements (in India)
- MMC (Master of Mass Communication) Career FAQs
Master in Mass Communication Career Scope: Quick Facts
Mass Communication is one of the most powerful and dynamic fields that entertains and educates users through various media platforms. Students who wish to pursue their career journey must know about the latest happenings, job market insights, etc. Here are some interesting yet informative facts and figures about the Mass Communication and Media field of India:
- The digital marketing market size of India was around $5.15 billion in 2024, now it is projected to grow at a CAGR of 30.2% during 2025-2034 to reach a value of $55.37 billion by 2034.
- The advertising market size of India reached INR 908.6 Billion in 2024. Looking forward, the experts expect the market to reach INR 2,118.8 Billion by 2033, with a CAGR of 9.37% during 2025-2033.
- The Indian Print Newspapers & Magazines market revenue is estimated to reach $3.01 billion in 2025.
- The job market is expected to grow by 9% in 2025. In terms of employment sectors, IT software and services (with a growth of 15%), retail at 12%, telecommunications at 11%, and BFSI at 10%.
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Difference Between Mass Media And Mass Communication
Master in Mass Communication Career Scope: Popular Job Profiles
There are countless job profiles more entry to mid-level that can be chosen by MMC postgraduates to kickstart their career journey in the Mass Communication field in India. However, the field is vast and one should be clear about their specific area of interest to gain relevant experience and knowledge.
| Job Profiles | Job Description | Average Salary |
|---|---|---|
| Content Writer | They conduct in-depth research on different topics and craft informative articles and blogs around them. They write for various niches such as News, Technology, Trends, Fashion, Entertainment, etc. | INR 3.7 LPA |
| Content Editor | Their job is to proofread the written content and publish them for both traditional and online platforms. They also fact-check data, develop content strategies, etc. | INR 4 LPA |
| PR Executive | Public Relations Executives curate and maintain a favourable public image for the companies they represent and write press releases to shape public opinion and increase brand awareness and reach. | INR 3 LPA |
| Advertisement Executive | Their work is to promote their company's product or service through various social media platforms. It includes social media campaigns, events, collaborations, etc. | INR 3.5 LPA |
| Journalist | Journalists are of various types such as Print Journalists, Broadcast Journalists, Digital Journalist, etc., who conduct research, write articles and blogs, take follow-ups on a story, etc. | INR 4.2 LPA |
| News Producer | They oversee the editorial content and production of a newscast, collect information from reporters, select stories to air, write scripts for anchors, coordinate with the production team, and more. | INR 4.8 LPA |
| Social Media Manager | They oversee a company's communication with the public by implementing social platforms' content strategies. They also determine engagement data, analyze trends in consumer interactions, etc. | INR 5.5 LPA |
| Radio Jockey | They present music, conduct interviews, interact with listeners live on-air, and create engaging content for radio programs across various genres (entertainment, news, music). | INR 4.1 LPA |
Note: The salary information is taken from Ambitionbox.com.
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Mass Communication: Types of job profiles
Emerging Trends in the Mass Communication Field
To ensure success, the dynamic realm of Mass Communication undergoes continuous changes. Moreover, Mass Communication colleges in India also keep on updating their curriculum to stay ahead of the changes and prepare students for the competitive market. Here are some latest trends that have been a hit in the year 2024 and continue to thrive in 2025:
- Personalization: Digital Marketing and Media fields are smartly customizing their content following individual preferences and interests, capturing viewers' engagement.
- Mobile Optimization: With the insanely increasing usage of smartphone users, digital media are optimizing their content to fit into a smaller screen, ensuring a smooth and interactive user experience.
- Video Ascendancy: Both short and long Video content has gained unparalleled popularity over the years, with free streaming platforms like YouTube, Facebook, and Instagram. This has made video-centric information dissemination a cornerstone for companies.
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Master in Mass Communication Career Scope: Top Recruiters and Further Education
Master in Mass Communication: Key Employment Areas
The career scope of a Master in Mass Communication lies in a diverse range of industries ranging from government to private sectors. Similar to private employment options, there are numerous government jobs after Mass Communication as well.
| Master in Mass Communication Employment Areas | |
|---|---|
| Digital Marketing | Journalism |
| Advertising | Human Resources |
| Public Relations | Education |
| Retail | Event Management |
Note: The information is taken from various external sources and may vary.
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Master in Mass Communication: Top Recruiters
The key employment areas given in the table above include countless companies dealing in those fields. For interested candidates, here are some top recruiting companies in India from well-liked Mass Communication industries:
| Digital Marketing Top Recruiters | ||
|---|---|---|
| WATConsult | Quasar Media | AdGlobal360 |
| BBC Webwise | Ogilvy Public Relations Worldwide | iProspect India |
| Journalism Top Recruiters | ||
| NDTV Convergence | Jagran New Media | Business Standards |
| The Quint | Republic Bharat Group | India Today Group |
| Event Management Top Recruiters | ||
| JW Marriott | E-Factor | 360 Degree Events |
| Cineyug | DNA Entertainment Networks | Wizcraft |
| Human Resources Top Recruiters | ||
| ABC Consultants | IKYA Human Capital | TeamLease |
| ManpowerGroup | Global InnovSource | Adecco India |
Note: The information is taken from various external sources and may vary.
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Scope of Event Management Courses in India
Higher Education after Master in Mass Communication
After completing the Master in Mass Communication (MMC) course, postgraduates can either start their career journey with a job or go for higher education such as Doctoral programs or certifications to gain in-depth knowledge in a specialized field. Some popular courses among MMC postgraduates include:
| Higher Education after Master in Mass Communication | |
|---|---|
| PhD in Mass Communication | M.Phil in Mass Communication |
| PhD in Journalism | Certificate in Digital Journalism |
| PhD in Media Studies | Certificate in Social Media Marketing |
| MBA with Media Management | Certificate in Public Relations |
Note: The information is taken from various external sources and may vary.
Links useful for a Master in Mass Communication career:
Scope of Journalism in India: Future, Top Recruiters and Pay Scale
Best Master in Mass Communication for Placements (in India)
The colleges in India offering Master in Mass Communication programs are limited, though among all the colleges, here are some top Master in Mass Communication college options offering great placement opportunities to students:
| Best Master in Mass Communication Colleges | Average Package Offered |
|---|---|
| Gujarat University Placements | INR 8.75 LPA |
| Prestige College Indore Placements | INR 5 LPA |
| Centurion University Bhubaneswar Placements | INR 4 LPA |
Note: The information is sourced from the official/counselling body of the institute/exam.
Recommended links for a Master in Mass Communication career:
Top Companies that Hire Mass Communication Graduates
MMC (Master of Mass Communication) Career FAQs
Q. Which skills are required to become successful in the Mass Communication field?
A. To succeed in a Mass Communication field, being creative with your words and actions are essential, however, some other skills that'll help you get success include:
- Research: Researching topics, collecting information, and verifying facts comes under research skills. You should be able to use a variety of mediums to gather information and determine data effectively.
- Critical Thinking: You must be able to analyze and evaluate data and ideas to determine its validity and relevance.
- Technology Skills: Along with writing and editing, you should know using various technical tools and social platforms to efficiently utilize them and stay ahead of the curve.
Q. Which is the most popular Career path for MMC postgraduates?
A. Master in Mass Communication opens the door to many industries with creative yet rewarding job opportunities. Here are some popular career paths you can choose from:
| Industries | Job Profiles |
|---|---|
| Journalism | Editor, Journalist, News Producer, Correspondent, Content Writer, etc. |
| Digital Marketing | Digital Marketing Executive, Social Media Executive, Content Creator, Blogger, Content Writer, Ghostwriter, etc. |
| Public Relations | PR Executive, Communications Executive, PR Specialist, Marketing Associate, etc. |
| Advertising | Brand Relationships Executive, Media Manager, Advertisement Executive, Sales Executive, etc. |
Note: The information is taken from various external sources and may vary.
Q. What are the roles and responsibilities of a Journalist?
A. Journalists gather, analyze, and disseminate information with the general public. They work for media platforms, including print, broadcast, and digital. Some of their basic responsibilities include:
- Identifying leads, observing situations, and researching backgrounds.
- Speak with influential people, conducting interviews, taking follow-ups on a story.
- Writing stories about the latest news, social issues, politics, and more.
Q. Are there any Government jobs after Mass Communication in India?
A. After a Master's in Mass Communication, government job opportunities are available, such as Journalist in government press information bureaus, PR Officer in government departments, Writer for government official sites, Media Consultant for initiatives, etc.
You can even apply for job roles within the Ministry of Information and Broadcasting, especially any role where communication and media expertise are required to convey government official messages.
Q. What is the Master in Mass Communication career scope and salary abroad?
A. The career scope of Master in Mass Communication abroad is the same as India. Digital Marketing, Advertising, Public Relations, Journalism, etc., industries run their businesses in almost every country around the world. In fact, the chances of getting higher salary packages for the same job profiles increases with other countries, depending on their labour laws.
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Anything you would want to ask experts?Answered 3 days ago
To ensure that you cover all the important areas and score well on the M.Pharm admission exam at MMC (Mumbai Medical College) or any other similar institution, a well-structured strategy is necessary. To begin, make sure you fully comprehend the entrance exam syllabus, which usually covers topics li
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Contributor-Level 10
Answered 3 weeks ago
No, a Bachlor's degree in Mass Communication is not mandatory to get admission to an MMC admission, however, having a degree in a relevant discipline will only help you get a better of MMC subjects as you already have the foundational knowledge of them.
Having a relevant bachelor's degree also acts a
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Beginner-Level 5
Answered 2 months ago
No, you will not require giving the exam of CMAT for the course of mass communication and journalism from Gujarat University. The CMAT is basically an entrance examination that can be cleared by students who want to undergo an MBA course from one of the B schools. For courses in mass communication a
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