One of the most popular undergraduate programmes, BBA or Bachelors of Business Administration, is a three-year degree course that helps one develop their entrepreneurship skills. BBA is a combination of business-related and generic courses while some allow specialisations in Marketing, Finance, HR Management and more. The UG course develops entrepreneurship and accepts candidates from all three streams of senior secondary education i.e. Arts, Commerce and Science.
For admission into BBA, different universities and colleges set their requisition accordingly. Some institutions accept the students on the basis of their merit while some require you to clear an entrance exam for the same. A diverse field of study, the following are some of the trending programmes in BBA:
- BBA
- BBA- Marketing
- BBA- Banking & Finance
- BBA- Insurance & Risk Management
- BBA- Tourism & Event Management
- BBA- Forex Management
- BBA- Business Analytics
- BBA- Digital Marketing
BBA scope and career opportunities
According to the US Bureau of Labor Statistics (BLS) forecast, the employment for graduates in management is projected to increase by 12 per cent from 2014-2024. The demand for skilled managers is scaling up in an array of industries. The advancement in technology and globalisation has given a further boost to the demand for qualified professionals in the field. Presently, managers with the appropriate qualification and experience are among some of the world's highest-paid professionals.
Moreover, adding managerial responsibilities to your professional portfolios will result in increased remuneration. Also, there are many firms that offer remuneration growth options on the basis of performance and contributions toward managerial and collective goals. Thus, there are numerous ways through which one can amplify their professional worth and income by moving into management.
Moving further, the employment of occupations in the field of management is estimated to grow by seven per cent over the decade. In short, the estimated growth is faster than the average for all occupations, which would result in the creation of about 706,900 new jobs. Among various job roles available after graduating from Bachelors of Business Administration (BBA), some of the areas of employment are as follows:
- Entrepreneurial venture
- Retail Sector
- Insurance Sector
- FMCG Sector
- Human Resource in Service Sector
- Banking Sector
- Telecom Sector
- Tourism Sector
BBA at Chandigarh University
Chandigarh University’s University School of Business (USB) imparts the conventional as well as BBA with specialisations in specific areas. Ranked among the Best Management Colleges in North India, the NAAC A+ University has been ranked #51 by the NIRF. Some of the key features of BBA at Chandigarh University are as follows:
- State-of-the-art Infrastructure with industry-sponsored labs and advanced centers
- Specialisations and next-gen Industry-aligned programmes in association with IBM, ICICI, Tally and Flip
- Flexible Choice Based Credit System (FCBCS)
- Microsoft, Amazon, Deloitte are among some of the top recruiters
- Foreign Internships, Semester Exchange and 2+2 Articulation programmes with universities abroad
- Rated “Diamond” by QS-IGAUGE in all primary categories
BBA Placements at Chandigarh University (CU)
Chandigarh University and its management division University School of Business (USB) have witnessed a surge in campus placements over the years. Registering a surge of 60 per cent from the previous year, 475 students of the management selected by 200 MNCs. The placement highlights of CU’s management division for the last session are as follows:
Particulars |
Statistics |
Total offers |
710 |
Students receiving multiple offers |
175 |
No. of MNCs |
200 |
Highest package offered (Management stream) |
Rs 14 LPA |
Some of the top recruiters:
Microsoft |
Deloitte |
Mindtree |
Axis Bank |
HDFC Bank |
Birlasoft |
Panasonic |
ITC |
Federal Bank |
IBM |
Hyundai Constructions |
Amazon |
BBA Application Process at CU?
You have to undertake CUCET (Chandigarh University Common Entrance Test) to get enrolled in the BBA course of your choice at the varsity. Along with clearing the entrance exam, the varsity also requires aspirants to have passed class 12 with 50 per cent marks in aggregate or its equivalent examination in any stream conducted by a recognised Board/University/Council.
The university-level entrance exam is mandatory for everyone seeking admission into a management course and also provides a merit-based scholarship on the course fee. To apply for the BBA programme at Chandigarh University, visit the official website and register.
For more details on the admission process of Chandigarh University, click here
Note: The views expressed in this article are that of the institute and do not reflect/represent those of Shiksha
Which University is good for m.ba Chandigarh University or LPU?