MBA in Digital Marketing Career Scope: Jobs, Placements, Salary, Top Recruiters
Pallavi Priyadarshini PandaContent Writer
A Career in MBA in Digital Marketing is increasingly growing due to the increased market competition and low cost involved in various digital marketing strategies. Before the 21st century, print media was used as a major means to market organizations. But with the advent of technology and increased growth of social media platforms and their impact on influencing the consumer, MBAs in Digital Marketing careers are gaining greater reverence providing ample opportunities to candidates.
Candidates can choose to work under the core domain of Digital Marketing or choose to pursue one specialization like Social Media Marketing, Email Marketing, Content Marketing, or Paid Search under the umbrella term Digital Marketing. Further, there are opportunities in both government and private sectors. MBA in Digital Marketing can be pursued as an extension to BBA in Digital Marketing to enhance one’s skills and knowledge and provide better financial opportunities at the same time.
MBA in Digital Marketing Salary is appealing to freshers as well as experienced candidates. The average salary ranges from INR 2 lakh- to INR 30 lakh depending on skillset and years of experience. MBA in Digital Marketing Scope is very wide and the candidates have the opportunity to get recruited at the top organizations, including some of the best digital marketing agencies like Pulp Strategy and Red Dash Media.
Some of the top job profiles individuals can pursue after completing MBA in Digital Marketing include Marketing Manager, Social Media Manager, Public Relations Manager, and Digital Strategist. To know more about the upcoming future trends and growth avenues in MBA Digital Marketing keep reading the article.
- MBA in Digital Marketing Career: Quick Facts
- Career Profiles in MBA Digital Marketing Career
- Quick links relevant to MBA in Digital Marketing:
- Emerging Trends in MBA Digital Marketing
- MBA in Digital Marketing Scope: Jobs, Salary, and Further Education in India
- 5.1 Courses after MBA in Digital Marketing
- 5.2 Top Recruiters for MBA in Digital Marketing Graduates in India
- 5.3 Job Designations for MBA in Digital Marketing Candidates
- Best MBA in Digital Marketing Colleges for Placements in India
- FAQs related to MBA in Digital Marketing
MBA in Digital Marketing Career: Quick Facts
- The U.S. Bureau of Labor Statistics (BLS) forecasts a 10% growth in employment for advertising, promotion, and marketing managers from 2021 to 2031, which surpasses the average growth rate of all occupations.
- The Digital Marketing market is further expected to scale with a CAGR of 32.1% by 2028, with a value of USD 24.1 billion.
- According to LinkedIn, The “Digital Marketing Specialist” role is among the top 10 most in-demand jobs with 860,000 job openings.
Career Profiles in MBA Digital Marketing Career
MBA in Digital Marketing is one of the top emerging marketing fields, and there is a great demand for professionals who understand the use and operation of social media and other digital platforms for marketing a product or service. Career prospects after completing the MBA in Digital Marketing are very good as there is a high demand for digital marketing professionals in IT, e-Commerce, FMCG, Goods and Services, Manufacturing, BFSI, and Sales & Marketing. Individuals also have the opportunity to work at some of the best MNCs and top private organizations to have a fulfilling job and career in MBA Digital Marketing. Some of the top profiles one can undertake after completing MBA in Digital Marketing along with their salaries are mentioned in the table below:
| MBA in Digital Marketing Job Roles |
Description |
MBA in Digital Marketing Salary |
|---|---|---|
| Social Media Manager |
They are responsible for managing and executing social media strategies for businesses or organizations. |
INR 1.3 - 13 LPA |
| Paid Media Manager/Specialist |
A Paid Media Manager is a professional responsible for creating and implementing digital marketing campaigns to drive traffic, generate leads, and increase revenue for a company. |
INR 3 - 14 LPA |
| Campaign Manager |
A Campaign Manager is a professional responsible for overseeing and coordinating the planning, execution, and evaluation of a specific campaign or project within the context of media management, public relations, advertising, or politics. |
INR 3 - 16.1 LPA |
| SEO Manager |
An SEO Manager is a professional responsible for overseeing and implementing search engine optimization (SEO) strategies for a website or multiple websites. |
INR 3 - 16.4 LPA |
| Digital Marketing Manager |
A marketing professional who is responsible for developing and implementing digital marketing strategies to promote a company's products or services online. |
INR 3 - 19 LPA |
Note: The average salary has been taken from Ambitionbox.com.
Quick links relevant to MBA in Digital Marketing:
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Emerging Trends in MBA Digital Marketing
- Digital Transformation: Increased focus on digital tools and technologies, including data analytics, AI, and automation, to prepare students for a tech-driven business environment.
- User-Generated Content: The use of user-generated content in Digital Marketing has grown significantly because user-generated content (UGC) makes Digital Marketing more authentic and approachable, brands are using it more and more to foster engagement, trust, and authenticity with their audience.
- Personalized Marketing and Branding: Personalization is becoming more and more crucial in Digital Marketing. Data-driven insights are being used by brands and content producers to customize visual material to the preferences, behaviors, and demographics of specific audiences.
MBA in Digital Marketing Scope: Jobs, Salary, and Further Education in India
The scope of MBA in Digital Marketing is very wide offering multiple opportunities to candidates after pursuing the course. They can prepare for competitive exams, pursue courses for upskilling, or take a full-time job based on their professional pursuits. There are many career prospects available in the market for MBA in Digital Marketing graduates because they are created to fit into several functions in an organization. Given below are the top industries that hire MBA in Digital Marketing graduates:
| Sectors |
Description |
|---|---|
| IT Companies | In this Sector MBA in Digital Marketing graduates use all marketing tools and techniques to develop strong and innovative strategies to promote the business brand, products, and services. |
| Hotels and Restaurents | Hotels and Restaurants hire MBA Digital Marketing Graduates to create and execute marketing campaigns for brands across various platforms. |
| Retail Stores and Shops | E-commerce platforms and retail brands rely heavily on digital marketing to drive sales, engage customers, and optimize online presence. Thus they hire graduates of this course to increase website traffic, enhance user experience, and execute targeted campaigns. |
| Manufacturing Industries | The Manufacturing Industries employ MBA in Digital Marketing Graduates to implement omnichannel strategies, improve customer engagement, and analyze market performance. |
| Government Sector | The work of an MBA Digital Marketing graduate in the Government sector is to run awareness campaigns, manage social media presence, and target specific communities. |
Note: The information is taken from external sites and may vary.
Relevant links for MBA in Digital Marketing:
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Courses after MBA in Digital Marketing
Candidates can pursue different certifications after an MBA Digital Marketing to upskill themselves. Below mentioned are the few certification courses candidates can pursue:
| Courses |
Description |
|---|---|
| Digital Marketing Certification | It is a Certification Course that helps students become more employable and skilled in digital marketing. |
| Customer Relationship Management Certification | It is a Course that teaches topics like customer data analytics, customer service, sales, and marketing automation. |
| Data Analytics Certification | It is a Certification Course that is beneficial to learn skills in collecting, organizing, and analyzing data to draw meaningful business insights. |
| Brand Management Certification | A brand management certification helps the students gain skills for building and maintaining a strong brand, beneficial for those advancing their marketing or branding careers. |
| Product Management Certification | This course typically focuses on the internal components of bringing a product to market, including product development, strategy, and team coordination. Product marketer certifications emphasize the skills required for effectively launching and marketing new products to target audiences. |
Note: The information is taken from external sites and may vary.
Top Recruiters for MBA in Digital Marketing Graduates in India
Some of the top recruiting companies offering the highest Salary after an MBA in Digital Marketing are mentioned below:
| MBA in Digital Marketing Top Recruiters |
||
|---|---|---|
| |
|
Myntra |
| Microsoft |
Amazon |
|
| BCG |
HDFC |
J.P Morgan Chase & Co |
| IBM |
SBI |
L & T |
Job Designations for MBA in Digital Marketing Candidates
There are various jobs after MBA in Digital Marketing both as a fresher and an experienced individual. To understand those jobs better, refer to the tables below:
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Best MBA in Digital Marketing Colleges for Placements in India
There are plenty of the best MBA in Digital Marketing colleges in India like LPU, IIM Bodh Gaya, and Shoolini University, etc., that offer good placement percentages in MBA in Digital Marketing programs.
Let’s get through the list of the popular MBA in Digital Marketing colleges in India along with their placement statistics.
| Top MBA in Digital Marketing Colleges |
MBA in Digital Marketing Salary |
|---|---|
| INR 7.25 lakh |
|
| INR 9 lakh |
|
| INR 11.68 lakh |
|
| INR 7.5 lakh |
|
| INR 6.2 lakh |
|
| INR 12 lakh |
|
| INR 5.57 lakh |
|
| INR 3.49 lakh |
|
| INR 5 lakh |
|
| INR 8.65 lakh |
FAQs related to MBA in Digital Marketing
Q. Why should I pursue a MBA in Digital Marketing Course?
A. MBA in Digital Marketing could be the best career choice for someone with a creative knack for seeing things and possessing an innovative problem-solving approach towards them. In this era of technology and digitalization, digital marketing is going to be the future, and therefore pursuing an MBA in Digital Marketing can be advantageous in so many ways. We have mentioned some of the benefits below:
- Huge Demand for Skilled Marketers: Due to ongoing digital transformations in organizations, there is an ongoing increased demand for adept digital marketing professionals in the economy.
- Fast-Growing Market: The digital market has been growing exponentially since the emergence of the Internet, especially after COVID-19 happened. The Internet expects 4 - 5 million people coming on the Internet in the next 3 years. This signifies more business and a greater number of marketers for the digital presence of those businesses.
- Diversity in Job Roles: Candidates have the opportunity to pursue various job roles after pursuing MBA in Digital Marketing including SEO Strategist, Social Media Specialist, Paid Media Specialist, and Digital Marketing Manager.
- Well-paying jobs: Big businesses and organizations spend around 10% of their annual revenue on digital marketing. There is a lot of scope for potent and skilled marketers to make a lot of money in digital marketing. A skilled and experienced digital marketer can easily make INR 20 lakhs a year.
- Freelancing Opportunities: Candidates can also be their own boss and pursue remote freelancing opportunities providing them greater flexibility and helping to establish a better work-life balance.
Q. What are the Job Opportunities in Government Sector for an MBA in Digital Marketing Graduate?
A. The below table mentions some of the government jobs candidates can pursue after completing MBA in Digital Marketing.
| Job Profiles in MBA Digital Marketing |
MBA Digital Marketing Salary (in INR) |
|---|---|
| Branch Marketing Manager |
10.6 lakh |
| Relationship Manager |
4.9 lakh |
| Marketing Executive |
3.4 lakhs |
| Bank Executive |
2.8 lakh |
| Insurance Marketing Officer |
2.9 lakh |
| Project Manager |
17.4 lakh |
Q. What are the emerging trends in the field of Digital Marketing?
A. Digital Marketing is a growing field and hence is evolving at a faster pace as compared to other fields. Some of the upcoming and emerging MBA in Digital Marketing trends are mentioned below:
- Influencer Marketing
- Omnichannel Marketing
- Artificial Intelligence
- Video Marketing
- Metaverse
Q. In Which Indian cities I can find good work opportunities after completing MBA in Digital Marketing?
A. Graduates with MBA in Digital Marketing can find work in both the public and private sectors. Several renowned corporate companies have offices in big cities like Delhi, Mumbai, Pune, Chennai, and Hyderabad. Also, students can find employment in start-ups and education institutes in these places, where they have a large presence.
The below table includes the names of some top cities where students can find better options for employment in the field of Digital Marketing:
| Name of the City |
Average Salary (in INR) |
|---|---|
| Delhi |
7 lakh |
| Mumbai |
12.5 lakh |
| Pune |
13.8 lakh |
| Chennai |
9.1 lakh |
| Hyderabad |
11.8 lakh |
Q. Which Government departments are hiring graduates with MBA Digital Marketing?
A. Earlier government sector jobs were all about competitive exams. However, in the current market scenario, a lot of government ministries are offering jobs to digital marketing candidates. These ministries offer good salaries as well as better learning opportunities for both freshers and experienced candidates. To learn more about such ministries and departments, read the below section.
- Ministry of Information and Broadcasting: Digital Marketers work on social media campaigns and content creation regarding different government policies and programs for the public.
- Ministry of Education: Digital Marketers promote different educational initiatives and reforms undertaken by the government. To do the same, they create engaging content for social media and run online campaigns to increase about various educational programs.
- Ministry of Health and Family Welfare: Digital marketing is needed in this department to spread vital health information to the general public. This includes awareness about diseases, vaccination drives, and practices for a healthy lifestyle.
- Ministry of Tourism: Digital Marketers are hired in the tourism sector to promote cultural events, tourist destinations, and cultural heritage sites.
- Ministry of Commerce and Industry: Digital marketers promote trade, investments, and industrial policies using different social media channels.
- Department of Science and Technology: In this department, the major responsibility of digital marketers is to promote technological innovations and scientific research.
- Defense and Military Departments: These departments use digital marketing for recruitment campaigns and to showcase their different achievements and events.
Q. Which are the best countries to work in digital Media field?
A. Though, every country offers abundant opportunities in the field of Digital Marketing. Yet some countries are preferred more over others when it comes to learning and financial opportunities. To know more about those countries, check the description below:
- USA
- Canada
- UK
- Australia
- Spain
- Ireland
- Netherlands
Q. Which are the competitive exams I can appear after completing MBA Digital Marketing?
A. After pursuing MBA in Digital Marketing, candidates have developed that sense of strategic thinking and managerial skills needed to ace in government-level examinations. Some of the competitive exams after MBA in Digital Marketing are mentioned below.
| Name of Examination |
Conducting Authority |
|---|---|
| Civil Services Examination |
Union Public Service Commission |
| Indian Economic Services Examination |
Union Public Service Commission |
| RBI Exam |
RBI |
| SSC CGL |
Staff Selection Commission |
| IBPS PO |
Institute of Banking Personnel Selection |
| SBI PO |
State Bank of India |
| NIBM PO Exam |
NIBM |
| SEBI Grade A Officer Exam |
Securities and Exchange Board of India |
| Central Excise and Customs Inspector Exam |
- |
| IRMS Exam |
Union Public Service Commission |
Q. In Which Job Designations an MBA in Digital Marketing graduate can work?
A. There are various jobs after MBA in Digital Marketing both as a fresher and an experienced individual. To understand those jobs better, refer to the tables below:
| Job Designations for Freshers |
Average Salary (in INR) |
|---|---|
| Digital Marketing Manager |
9.1 lakh |
| Digital Marketing Executive |
3 lakh |
| Digital Marketing Specialist |
6.8 lakh |
| Social Media Manager |
5.4 lakh |
| Digital Marketing Associate |
3.8 lakh |
Below is the list of Job Designations for people with experience in the fiel of Digital Marketing:
| Job Designations for Experienced |
Average Salary (in INR) |
|---|---|
| Head of Digital Marketing |
31.2 lakh |
| Senior Marketing Manager |
21.7 lakh |
| Content Marketing Manager |
13.5 lakh |
| Senior Digital Marketing Associate |
6.1 lakh |
| Marketing Director |
48.2 lakh |
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Student Forum
Anything you would want to ask experts?Answered 6 days ago
Digital marketing and CRM differ in scope and focus, mainly. Digital marketing is a broader practice of utilising all types of channels, from blogs to social media to emails and so on, to promote a brand. CRM tools extract customer data and focus on maintaining relationships with customers. Learning
S
Contributor-Level 9
Answered a week ago
Admission for BBA in Digital Marketing is based on a combination of entrance exam performance and Class 12 scores. Some colleges may also admit students based on their previous higher studies. The admission process typically includes:
- Registration on the official website
- Filling out the application
P
Beginner-Level 4
Answered a week ago
No, math is not a compulsory subject for a Bachelor of Business Administration (BBA) in Digital Marketing. Admission to a BBA in Digital Marketing programme can be through merit or entrance exams. Some common entrance exams include CUET and MIT-WPU CET Entrance Exam.
P
Beginner-Level 4
Answered a week ago
Digital marketing skills are versatile and applicable across industries and roles. It equips you with the skills necessary for starting your own business or freelancing. The field evolves rapidly, demanding continuous learning and adaptation to new trends and technologies.
On the other hand, Social M
K
Beginner-Level 4
Answered a week ago
Yes, candidates can certainly pursue a career in BBA Digital Marketing in India after completing Class 12. Digital Marketing is an inclusive field that does not necessarily require a specific degree to get started.
Candidates can start by enrolling in Digital Marketing UG courses and further opt for
P
Contributor-Level 10
Answered a week ago
BBA in Digital Marketing is a 3-year undergraduate degree programme focusing on all the marketing aspects needed to take your business to the next level. This could be a candidate's best choice if they love the dynamism the market offers and also have a passion for creativity and innovation.
S
Beginner-Level 4
Answered 4 weeks ago
Some of the top digital marketing colleges in Canada include:
- The University of Toronto
- Centennial College
- York University
- Lambton College
- Lawrence College
- George Brown College
- University of Winnipeg
- University of Saskatchewan
- The University of British Columbia (UBC)
- Bow Valley College
- Douglas College
From cert
A
Beginner-Level 5
Answered 4 weeks ago
Yes, it may be worthwhile to pursue a career in digital marketing in Canada. Canada has a booming digital economy, and an increasing number of companies are realising the value of having an online presence and using digital marketing techniques. In addition, Canada's robust economy, multicultural s
Y
Beginner-Level 5
Answered a month ago
To pursue an MBA in Digital Marketing at SRM School of Management, you must meet the following eligibility criteria:
- Educational Qualification: A Bachelor's degree in any discipline with a minimum aggregate of 60%.
- Entrance Exam: Admission is through the SRM Joint Entrance Examination for Management (
S
Contributor-Level 10
Answered a month ago
The best way to start your career in HR is to get into recruitment. Consider joining a mid sized recruitment firm & get your hands dirty with everything to do with recruitment - Sourcing, screening, selling the job, client coordination. Do not settle for mediocrity in recruitment. Go that extra mile
S
Contributor-Level 9
Answered a month ago
The MBA in Digital Marketing programme at Sanskriti University gives students the skills and information they need to develop successful digital marketing strategies. Some of the career opportunities available after completing the course are:
- Market Research Analyst
- Brand Manager
- Sales Manager
- Public R
A
Contributor-Level 6
Answered a month ago
Delhi NCR has the highest number of MAB in Digital Marketing colleges in India. The table below shows the region-wise distribution of the best colleges for MBA in Digital Marketing in India along with their names and number of colleges:
Locations | Number/Names of Colleges |
|---|---|
Delhi/NCR | 28 (IMT Ghaziabad, Amity Business School, JK Business School, etc.) |
Pune | 26 (Symbiosis Institute of Digital and Telecom Management, School of Management, MIT WPU, BITS Pilani, etc.) |
Bangalore | 19 (CMS Business School, Jagdish Sheth School of Management, School of Management, Presidency University, etc.) |
Mumbai (All) | 14 (Prin. L. N. Welingkar Institute of Management Development and Research, ITM Business School, NAEMD, etc.) |
Kolkata | 12 (JIS University, IQ City United World School of Business, Bengal Institute of Business Studies, etc.) |
T
Contributor-Level 10
Answered a month ago
The table below shows the best government colleges for an MBA in Digital Marketing in India along with their total tuition fee and their seat intake:
Public/Government Colleges | Total Tuition Fee/Seat Intake |
|---|---|
INR 10 lakh Seats: 510 | |
INR 4 lakh Seats: 150 | |
INR 3 lakh Seats: 2,080 | |
INR 10 lakh Seats: 90 |
T
Contributor-Level 10
Answered a month ago
The table below shows the average placement package offered by top recruiters who participated in top MBA in Digital Marketing colleges in India:
College Names | Annual Average Package | Top Recruiters |
|---|---|---|
INR 7 LPA | Infosys, L&T, Amazon, HCL, IBM, TCS, ICICI Bank, etc. | |
| Thiagarajar School of Management Placements | INR 8 LPA | Amazon, Honeywell, Deloitte, KPMG, Airtel, EY, TCS, etc.. |
| New Delhi Institute of Management Placements | INR 12 LPA | Tech Mahindra, Infosys, Genpact, Colgate, Accenture, Spicejet, etc.. |
INR 16 LPA | Deloitte, CRISIL, Amazon, HDFC Bank, Relaince Retail, etc. | |
INR 8 LPA | Volvo, Goldman Sachs, PayPal, Zscaler, Genpact, etc. |
T
Contributor-Level 10
Answered a month ago
To determine the worth of joining the top MBA in Digital Marketing colleges in India, you need to go through its ROI. Listed below are some colleges along with their tuition fees and average placement package:
College Names | Total Tuition Fee | Annual Average Package |
|---|---|---|
INR 10 lakh | INR 7 LPA | |
| Thiagarajar School of Management MBA | INR 11 lakh | INR 8 LPA |
| New Delhi Institute of Management MBA | INR 12 lakh | INR 12 LPA |
INR 10 lakh | INR 16 LPA | |
INR 7 lakh | INR 8 LPA |
T
Contributor-Level 10
Answered a month ago
It is estimated that joining the top Digital Marketing MBA colleges in India can be expensive as most colleges have tuition fees of more than INR 5 LPA. However, there are some affordable colleges having tuition fees of less than INR 1 Lacs are mentioned below:
| Low-cost MBA Colleges | Tuition Fee |
|---|---|
| Indira Institute of Management - IIMP | INR 30,000 |
| IndSearch Institute of Management Studies and Research, Law College Road Campus | INR 40,000 |
| NIILM University | INR 68,000 |
| NIILM0 University | INR 90,000 |
| St.Mary's Group of Institutions, Guntur | INR 54,000 |
T
Contributor-Level 10
Answered a month ago
IMT Ghaziabad emerged as the top Digital Marketing MBA colleges in India followed by other colleges. Listed below are some colleges along with their NIRF ranking os past three years:
College Names | NIRF 2022 | NIRF 2023 | NIRF 2024 |
|---|---|---|---|
44 | 38 | 35 | |
40 | 36 | 36 | |
34 | 32 | 38 | |
65 | 65 | 59 | |
68 | 73 | 84 |
T
Contributor-Level 10
Answered a month ago
There are about 200+ best MBA in Digital Marketing colleges in India. Of these, 158 colleges are privately owned and 7 colleges are owned by public/government entities. CAT, MAT, XAT, CMAT, and ATMA are some of the main accepting entrance exams in top MBA colleges in Digital Marketing in India. Lov
T
Contributor-Level 10
Answered a month ago
Yes, you can pursue an MBA and an Online Certificate in Digital Marketing simultaneously. Many universities and online platforms offer flexible programs that allow you to manage both at the same time.
Here are a few tips to help you balance both:
1. Time Management: Create a schedule that allows you
A
Contributor-Level 8
Answered a month ago
You will learn how to create effective advertisements, target specific audiences, and enhance their social media marketing strategies. Till now, more than 5690 students have already enrolled for the workshop.
A
Contributor-Level 9
Answered a month ago
Yes, Moople Institute of Animation and Design, Dunlop offers BBA in Digital Marketing for 4 years. The Institute provides complete training and placement support to the students. After successful course completion, candidates are assured with 100% placement with top companies such as Colors, Red Chi
A
Contributor-Level 10
Answered a month ago
The duration of Jaipur National University Dubai campus BBA Digital Marketing is 3 years. The course fee is AED 25,000 (Around INR 5.7 L) and the registration fee is AED 1,500. Make sure to check the monthly living expenses as well.
Contributor-Level 10
Answered a month ago
Some of the USPs of Jaipur National University BBA Digital Marketing are given below:
- This course is designed to meet the ever-evolving demands of the Digital Marketing industry
- Students can gain hands-on experience through internships, live projects, and collaborations with leading digital marketing
Contributor-Level 10
Answered 2 months ago
Yes, an MBA can be beneficial for a career in Digital Marketing, but whether or not it's the right choice for you depends on your individual goals and circumstances. Here are some ways in which an MBA can benefit a career in Digital Marketing:
- Broad Business Knowledge: MBA programs typically provide
P
Contributor-Level 10
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