MBA in Digital Marketing Syllabus 2024: Subjects, Semester-wise Syllabus PDF, Top Colleges, Books
Pallavi Priyadarshini PandaContent Writer
MBA (Masters in Business Administration) is one of the most popular courses worldwide. MBA in Digital Marketing is a 2-year master’s course that is quite popular among youngsters who wish to pursue their career in the digital marketing field. As most organisations prefer to promote their brands and products/services through digital mediums, digital marketing has become a lucrative discipline from a career point of view. The syllabus of MBA in Digital Marketing inlcudes subjects that provide knowledge about affiliate marketing, SEO, email marketing, content creation, etc.
- MBA in Digital Marketing Syllabus: Important Facts
- List of Subjects in MBA Digital Marketing
- 2.1 Typical Core Subjects for MBA Digital Marketing
- 2.2 Elective subjects in MBA Digital Marketing
- Detailed Syllabus for MBA Digital Marketing
- Books and Authors Related to MBA Digital Marketing
- Entrance Exams for MBA Digital Marketing
- Syllabus for Distance Programme in MBA Digital Marketing
- Top Colleges for MBA Digital Marketing
- FAQs Related to MBA in Digital Marketing Syllabus
MBA in Digital Marketing Syllabus: Important Facts
- Course duration: MBA in Digital Marketing is a two-year master’s course. Its syllabus is divided into four semesters.
- Exam Pattern: The term exams are conducted at the end of every semester in the MBA Digital Marketing course. Core subjects have a 100 mark paper each in the exam, whereas the elective subjects have 50 mark paper . Students also need to complete the summer internship project for obtaining the MBA degree.
- Changes in the syllabus: Since it is a relatively new MBA course, the syllabus hasn’t changed much over the years. However, for different colleges and universities, there might be slight variations in how the MBA in Digital Marketing syllabus is covered.
List of Subjects in MBA Digital Marketing
Typical Core Subjects for MBA Digital Marketing
Given below is the list of core subjects included in the syllabus of MBA Digital Marketing programme.
| Subject Title |
Subject Details |
|---|---|
| Managerial Accounting |
The basic concepts of accounting, standard costing, financial statements, cost accounting, etc. are covered in this subject. |
| Organisational Behaviour |
Important theories, frameworks, terminologies, models, etc. in organisational behaviour are covered in this subject. |
| Economic Analysis for Business Decisions |
The key concepts in microeconomics from a managerial point of view are explained through this subject. |
| Business Research Methods |
The various concepts related to scientific business research are explained in this subject. |
| Basics of Marketing |
The different concepts associated with functions, frameworks, and roles of marketing are discussed in this subject. |
| Digital Business |
Frameworks of mobile, social, and e-commerce are explained in this subject. |
| Marketing Management |
This subject covers vital terms of marketing management, offerings, the role of communication elements, etc. |
| Financial Management |
The main concepts of financial management, such as capital structure, working capital, financial statement analysis, etc. are covered in this subject. |
| Human Resource Management |
Human Resource functions such as talent acquisition, employee retention, etc. are explained in this subject. |
| Operations and Supply Chain Management |
This subject discusses the definition of operations and supply chain management, ethical and environmental problems, the concept of an internal customer, etc. |
| Strategic Management |
An understanding of the strategy creation process, benefits of strategy management, and related concepts are covered in this subject. |
| Decision Science |
A scientific approach to decision-making is taught to the students through this subject. |
| Enterprise Performance Management |
This subject discusses evaluating enterprise performance and strategising various means to manage the performance. |
| Indian Ethos & Business Ethics |
This subject explains the ethos of business and management in India and business ethics. |
Elective subjects in MBA Digital Marketing
Given below is the list of elective subjects included in the syllabus of MBA in Digital Marketing programme:
| Subject Title |
Subject Details |
|---|---|
| Management Fundamentals |
The various approaches and competencies of management are enlisted in this subject. |
| Indian Economy |
This subject deals with the economic issues prevalent in India and the present situation of the Indian economy. |
| Entrepreneurship Development |
The attributes of entrepreneurs and the factors that affect entrepreneurial growth are discussed in this subject. |
| Essentials of Psychology for managers |
The definition of psychology and its role in managers' behaviour and decision-making ability are discussed in this subject. |
| Legal Aspects of Business |
This subject deals with the rules and laws that govern any business. |
| Demand Analysis & Forecasting |
The analysis of demand and forecasting business and marketing outcomes are focussed on in this subject. |
| Contemporary Frameworks in Management |
The differences between traditional and contemporary frameworks in management are explained in this subject. |
| Geopolitics & World Economic Systems |
The meaning and concept of world economic systems and geopolitics are explained along with other related concepts in this subject. |
| Startup & New Venture Management |
This subject details management concepts related to new ventures and startups. |
| Qualitative Research Methods |
This subject focuses on the qualitative research methods that can redefine business management. |
| Business, government, and society |
The inter-relationship between government, business, and society are explained in this subject. |
| Business process re-engineering |
This subject focuses on re-engineering concepts that are used to redefine business processes. |
| International Business Economics |
The economical factors that influence international business are discussed in this subject. |
Detailed Syllabus for MBA Digital Marketing
The syllabus for the MBA in Digital Marketing can vary for different universities and colleges. Though the core concepts and teaching methods are identical, there might be slight variations in the curriculum design and execution. A detailed overview of the MBA Digital Marketing syllabus is given in the below table:
| Semester |
Core/Elective |
Subject Title |
Subject Details |
|---|---|---|---|
| Semester-1 |
Managerial Accounting |
Managerial Accounting |
The different forms of business organisation, the significance of accounting in business, and the associated theories and concepts are covered in this subject. |
| Semester-I |
Organisational Behaviour |
Organisational Behaviour |
The implications of organisational behaviour from the point of view of managers, leaders, employees, and other stakeholders are explained in this subject. |
| Semester-I |
Economic Analysis for Business Decisions |
Economic Analysis for Business Decisions |
The importance of business decision making and various aspects of microeconomics are discussed in this subject. |
| Semester-I |
Business Research Methods |
Business Research Methods |
The business research methods from scientific and data-driven perspectives are covered in this subject. |
| Semester-I |
Basics of Marketing |
Basics of Marketing |
The basics of marketing in today’s context are explained in this subject. |
| Semester-I |
Digital Business |
Digital Business |
This subject explains how to conduct a business digitally with the help of different online platforms. |
| Semester-II |
Marketing Management |
Marketing Management |
This subject will discuss 4 Ps of marketing and their concepts. |
| Semester-II |
Financial Management |
Financial Management |
Financial Management focuses on analysing the present condition of a firm, estimating required working capital, and measuring the influence of business decisions with the help of financial statements. |
| Semester-II |
Human Resource Management |
Human Resource Management |
Human Resource Management focuses on improving employee retention and performing other duties of the human resource team. |
| Semester-III |
Operations and Supply Chain Management |
Operations and Supply Chain Management |
The impact of operations and supply chain management on various aspects of the business are discussed in this subject. |
| Semester-III |
Strategic Management |
Strategic Management |
The components of the strategic management model are explained in detail in this subject. |
| Semester-III |
Decision Science |
Decision Science |
The science of decision-making is explained through this subject. |
| Semester-IV |
Enterprise Performance Management |
Enterprise Performance Management |
Evaluating the performance of an enterprise with respect to various marketing and business perspectives, are discussed in detail in this subject. |
| Semester-IV |
Indian Ethos & Business Ethics |
Indian Ethos & Business Ethics |
The work ethics, business ethics, etc. from the perspective of the Indian markets, are covered in this subject. |
| Semester-II |
Search-Engine Marketing |
Search-Engine Marketing |
The definition, uses, and benefits of search-engine marketing are explained in this subject. |
| Semester-II |
Mobile Marketing |
Mobile Marketing |
The concept and meaning of mobile marketing and its benefits are explained in this subject. |
| Semester-II |
Email Marketing |
Email Marketing |
The concept of email marketing, its benefits, and its applications are covered in this subject. |
| Semester-III |
Content Marketing |
Content Marketing |
The meaning of content marketing and its benefits are discussed in this subject. |
| Semester-III |
Affiliate Marketing |
Affiliate Marketing |
The meaning, benefits, and methods of affiliate marketing are discussed in this subject. |
| Semester-IV |
Cases in Digital Marketing |
Cases in Digital Marketing |
The case studies in digital marketing are covered in this subject. |
Books and Authors Related to MBA Digital Marketing
Students can refer to the following books to get a deeper understanding of the MBA in Digital Marketing concepts and applications:
| Subject |
Book Title |
Author |
Description |
|---|---|---|---|
| Management Accounting |
Management Accounting |
Khan and Jain |
The significance of accounting for a business from the managerial perspective is explained in this book. |
| Organisational Behaviour |
Understanding OB |
Uday Prateek |
The various aspects of organisational behaviour are explained in this book. |
| Economic Analysis for Business Decisions |
Managerial Economics |
Homas and Maurice |
The concepts like microeconomics, macroeconomics, etc., are covered in this book. |
| Business Research Methods |
Research Methodology in Management |
Dr VP Michael |
The various business research methods from a social perspective are discussed in this book. |
| Business Research Methods |
Approaches to Social Research |
Royce Singleton, Bruce C. Margaret Miller Straits |
The various approaches of business research from a social perspective are discussed in this book. |
| Basics of Marketing |
Marketing Management |
Raj Saxena |
This book details case studies and test cases of marketing management. |
| Basics of Marketing |
Marketing Management - Test and Cases |
Tapan K Panda |
The case studies and test cases of marketing management are given in this book. |
| Digital Business |
E-Business & E-Commerce Management - Strategy, Implementation, & Practice |
Dave Chaffey |
This book narrates the ways of handling and managing digital businesses. |
| Digital Business |
Electronic Commerce - A Managerial Perspective |
Efraim Turban, David King, Dennis Viehland, Jae Lee |
The meaning and operations of E-commerce from a managerial perspective are discussed in this book. |
| Marketing Management |
Marketing Management |
Ramaswamy & Namakumari |
This book covers the underlying principles of marketing management. |
Entrance Exams for MBA Digital Marketing
Colleges and institutes offering MBA in Digital Marketing programme select students for the course on the basis of MBA entrance exam scores. There are several MBA entrance exams in India which candidates can take for admission to MBA in Digital Marketing course . Some of the popular MBA entrance exams are listed below:
Candidates need to meet the minimum eligibility criteria, i.e. secure at least 50 per cent marks in graduation (45 per cent for reserved category students) to apply for these entrance tests. Data Interpretation, Quantitative Aptitude, Logical Reasoning, Verbal Ability, and Current Affairs and GK form the syllabus of MBA entrance exam.
Syllabus for Distance Programme in MBA Digital Marketing
The syllabus for distance MBA in Digital Marketing programme is identical to the regular course syllabus. However, the students might get leverage in terms of course duration as part-time or full-time professionals to enroll in these programmes. Also, the online courses are much more affordable than the regular courses.
However, the students need to meet the essential eligibility criteria and secure good marks in the entrance tests to be eligible for enrolling in the online learning programmes. Some of the best colleges/universities for distance programmes are Symbiosis, Amity University, IIDE (Indian Institute of Digital Education), and Venkateshwara Open University.
Top Colleges for MBA Digital Marketing
Here are the top colleges for MBA in Digital Marketing based on the placement facilities, choices of electives, and curriculum:
| College/University/Institution |
Syllabus PDFs |
|---|---|
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| Download Here | |
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Also Read:
- Career in Digital Marketing
- Career as Digital Marketing Manager
- 5 Reasons to Choose a Career in Digital Marketing
- Scope and Future of Search Engine Optimisation (SEO)
FAQs Related to MBA in Digital Marketing Syllabus
Q: Is MBA in Digital Marketing a tough course?
Q: Which are the first-year MBA in Digital Marketing subjects?
- Business Research Management
- Human Resource Management
- Organisational Behaviour
- Enterprise Analysis
- Operations Management
- Decisions Science
- Accounting for Business
- Decisions Marketing Basics
Q: Can I pursue an MBA in Digital Marketing abroad?
Q: Which are the top colleges/universities of the world for MBA in Digital Marketing?
- Rice University
- Pace University
- University of Redlands
- Rutgers University
- New York Institute of Technology
- California State University (Los Angeles Campus)
- University of South Dakota
- St. John’s University
Q: Which courses can the students pursue after completing MBA in Digital Marketing?
- CRMA - Certification of Risk Management Assurance
- CPIM - Certification in Production and Inventory Management
- DBA - Doctor in Business Administration
- Phd in Business Management
- Project Management Professional (PMP)
Q: Should I pursue a certificate programme or MBA in Digital Marketing?
Q: Which are the most effective and popular concepts in digital marketing?
Q: Is internship mandatory in the MBA digital marketing curriculum?
Q: Which entrance exams should I prepare for securing admission to IIMs?
Q: What is the syllabus for the Basics of Marketing subject?
- Introduction to marketing - Its scope, meaning, and core concepts
- Marketing environment - Micro environment, macro environment, and related concepts
- Consumer behaviour - Comparison between consumer and organisational behaviour and related concepts
- Marketing Mix - Concept and origin of the marketing mix Segmentation, Target Marketing, and Positioning
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Popular MBA in Digital Marketing Colleges in India
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Most Popular Courses
Popular Courses
- Integrated BBA + MBALPU - Lovely Professional University
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- PGDM in E-BusinessPrin. L. N. Welingkar Institute of Management Development and Research, Mumbai
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- Post Graduate Diploma in Management (PGDM)New Delhi Institute of Management
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- Post Graduate Diploma in Management (PGDM)GIBS Business School
- Master of Business Administration (MBA)Balaji Institute of Modern Management, Sri Balaji University
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2 Colleges
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News & Updates
Student Forum
Anything you would want to ask experts?Answered a week ago
There are several colleges that offer MBA or Graduate Certificate in Digital Marketing Management in USA. Some of them are as follows :
- Harvard University
- Stanford University
- University of Oxford
- Montclair University
- GIES college of Business
- University of Pennsylvania
Contributor-Level 10
Answered a week ago
A. Some of the top digital marketing colleges in Canada include:
- The University of Toronto
- Centennial College
- York University
- Lambton College
- Lawrence College
- George Brown College
- University of Winnipeg
- University of Saskatchewan
- The University of British Columbia (UBC)
- Bow Valley College
- Douglas College
From c
A
Beginner-Level 3
Answered a week ago
Yes, it may be worthwhile to pursue a career in digital marketing in Canada. Canada has a booming digital economy, and an increasing number of companies are realising the value of having an online presence and using digital marketing techniques. In addition, Canada's robust economy, multicultural s
Y
Beginner-Level 3
Answered a week ago
To pursue an MBA in Digital Marketing at SRM School of Management, you must meet the following eligibility criteria:
- Educational Qualification: A Bachelor's degree in any discipline with a minimum aggregate of 60%.
- Entrance Exam: Admission is through the SRM Joint Entrance Examination for Management (
S
Contributor-Level 10
Answered a week ago
The best way to start your career in HR is to get into recruitment. Consider joining a mid sized recruitment firm & get your hands dirty with everything to do with recruitment - Sourcing, screening, selling the job, client coordination. Do not settle for mediocrity in recruitment. Go that extra mile
S
Contributor-Level 9
Answered 2 weeks ago
The MBA in Digital Marketing programme at Sanskriti University gives students the skills and information they need to develop successful digital marketing strategies. Some of the career opportunities available after completing the course are:
- Market Research Analyst
- Brand Manager
- Sales Manager
- Public R
A
Contributor-Level 6
Answered 2 weeks ago
Delhi NCR has the highest number of MAB in Digital Marketing colleges in India. The table below shows the region-wise distribution of the best colleges for MBA in Digital Marketing in India along with their names and number of colleges:
Locations | Number/Names of Colleges |
|---|---|
Delhi/NCR | 28 (IMT Ghaziabad, Amity Business School, JK Business School, etc.) |
Pune | 26 (Symbiosis Institute of Digital and Telecom Management, School of Management, MIT WPU, BITS Pilani, etc.) |
Bangalore | 19 (CMS Business School, Jagdish Sheth School of Management, School of Management, Presidency University, etc.) |
Mumbai (All) | 14 (Prin. L. N. Welingkar Institute of Management Development and Research, ITM Business School, NAEMD, etc.) |
Kolkata | 12 (JIS University, IQ City United World School of Business, Bengal Institute of Business Studies, etc.) |
T
Contributor-Level 10
Answered 2 weeks ago
The table below shows the best government colleges for an MBA in Digital Marketing in India along with their total tuition fee and their seat intake:
Public/Government Colleges | Total Tuition Fee/Seat Intake |
|---|---|
INR 10 lakh Seats: 510 | |
INR 4 lakh Seats: 150 | |
INR 3 lakh Seats: 2,080 | |
INR 10 lakh Seats: 90 |
T
Contributor-Level 10
Answered 2 weeks ago
The table below shows the average placement package offered by top recruiters who participated in top MBA in Digital Marketing colleges in India:
College Names | Annual Average Package | Top Recruiters |
|---|---|---|
INR 7 LPA | Infosys, L&T, Amazon, HCL, IBM, TCS, ICICI Bank, etc. | |
| Thiagarajar School of Management Placements | INR 8 LPA | Amazon, Honeywell, Deloitte, KPMG, Airtel, EY, TCS, etc.. |
| New Delhi Institute of Management Placements | INR 12 LPA | Tech Mahindra, Infosys, Genpact, Colgate, Accenture, Spicejet, etc.. |
INR 16 LPA | Deloitte, CRISIL, Amazon, HDFC Bank, Relaince Retail, etc. | |
INR 8 LPA | Volvo, Goldman Sachs, PayPal, Zscaler, Genpact, etc. |
T
Contributor-Level 10
Answered 2 weeks ago
To determine the worth of joining the top MBA in Digital Marketing colleges in India, you need to go through its ROI. Listed below are some colleges along with their tuition fees and average placement package:
College Names | Total Tuition Fee | Annual Average Package |
|---|---|---|
INR 10 lakh | INR 7 LPA | |
| Thiagarajar School of Management MBA | INR 11 lakh | INR 8 LPA |
| New Delhi Institute of Management MBA | INR 12 lakh | INR 12 LPA |
INR 10 lakh | INR 16 LPA | |
INR 7 lakh | INR 8 LPA |
T
Contributor-Level 10
Answered 2 weeks ago
It is estimated that joining the top Digital Marketing MBA colleges in India can be expensive as most colleges have tuition fees of more than INR 5 LPA. However, there are some affordable colleges having tuition fees of less than INR 1 Lacs are mentioned below:
| Low-cost MBA Colleges | Tuition Fee |
|---|---|
| Indira Institute of Management - IIMP | INR 30,000 |
| IndSearch Institute of Management Studies and Research, Law College Road Campus | INR 40,000 |
| NIILM University | INR 68,000 |
| NIILM0 University | INR 90,000 |
| St.Mary's Group of Institutions, Guntur | INR 54,000 |
T
Contributor-Level 10
Answered 2 weeks ago
IMT Ghaziabad emerged as the top Digital Marketing MBA colleges in India followed by other colleges. Listed below are some colleges along with their NIRF ranking os past three years:
College Names | NIRF 2022 | NIRF 2023 | NIRF 2024 |
|---|---|---|---|
44 | 38 | 35 | |
40 | 36 | 36 | |
34 | 32 | 38 | |
65 | 65 | 59 | |
68 | 73 | 84 |
T
Contributor-Level 10
Answered 2 weeks ago
There are about 200+ best MBA in Digital Marketing colleges in India. Of these, 158 colleges are privately owned and 7 colleges are owned by public/government entities. CAT, MAT, XAT, CMAT, and ATMA are some of the main accepting entrance exams in top MBA colleges in Digital Marketing in India. Lov
T
Contributor-Level 10
Answered 3 weeks ago
Yes, you can pursue an MBA and an Online Certificate in Digital Marketing simultaneously. Many universities and online platforms offer flexible programs that allow you to manage both at the same time.
Here are a few tips to help you balance both:
1. Time Management: Create a schedule that allows you
A
Contributor-Level 7
Answered 3 weeks ago
You will learn how to create effective advertisements, target specific audiences, and enhance their social media marketing strategies. Till now, more than 5690 students have already enrolled for the workshop.
A
Contributor-Level 9
Answered 3 weeks ago
Yes, Moople Institute of Animation and Design, Dunlop offers BBA in Digital Marketing for 4 years. The Institute provides complete training and placement support to the students. After successful course completion, candidates are assured with 100% placement with top companies such as Colors, Red Chi
A
Contributor-Level 10
Answered 3 weeks ago
The duration of Jaipur National University Dubai campus BBA Digital Marketing is 3 years. The course fee is AED 25,000 (Around INR 5.7 L) and the registration fee is AED 1,500. Make sure to check the monthly living expenses as well.
Contributor-Level 10
Answered 4 weeks ago
Some of the USPs of Jaipur National University BBA Digital Marketing are given below:
- This course is designed to meet the ever-evolving demands of the Digital Marketing industry
- Students can gain hands-on experience through internships, live projects, and collaborations with leading digital marketing
Contributor-Level 10
Answered a month ago
Yes, an MBA can be beneficial for a career in Digital Marketing, but whether or not it's the right choice for you depends on your individual goals and circumstances. Here are some ways in which an MBA can benefit a career in Digital Marketing:
- Broad Business Knowledge: MBA programs typically provide
P
Contributor-Level 10
Answered 2 months ago
In today's economic scenario, there is a dire need for skilled digital marketers. If you are someone who's skilled, you can make a lot of money. Digital Marketers' base salary in India starts from around INR 23,875 a month and goes upto the extent of INR 80,000 with the right skillset and relevant e
P
Contributor-Level 10
Answered 2 months ago
Digital Marketing careers offer prosperous opportunities to experienced people as well as early-age professionals. The salary of Digital Marketing fresher ranges from INR 3 LPA - INR 6 LPA depending on the experience and skillset. Further, the individuals can earn higher salaries after 2-3 years by
P
Contributor-Level 10
Answered 2 months ago
Digital Marketing industry can be quite stressful because of the dynamism in the market, tight deadlines, lots of KPIs, and a lot of new things one needs to learn. But with the right strategy and time management techniques, one can manage the stress and deadlines.
P
Contributor-Level 10
Answered 2 months ago
7 pieces or 7 P's of Digital Marketing refer to all those digital elements that are firm uses to pursue its marketing objectives. The 7 P's Include the following:
- Product
- Price
- Place
- Promotion
- People
- Physical Evidence
- Process
P
Contributor-Level 10
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What are the various colleges that offer MBA or graduate certificate in Digital Marketing Management in USA?